Differences Between Netflix And Corporate Culture

The movie rental industry is a living industry; there are constant changes with advances in technology, rights management, and the slow, but steady, move away from physical Media. Companies such as Netflix, Hulu, RedBox, and Blockbuster are being forced to look at new business models and try to keep up with these changes.

The cultural behaviors of the “American” or “Japanese” in the video do not accurately reflect business behaviors in these countries so please do not generalize based on the video. The video is meant as a classroom exercise to analyze a specific cultural encounter. Total 20 points.

Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the

Netflix, an internet television network that is revolutionizing the way we watch TV series and movies without having to leave the comfort of our couch has over 50 million subscribers in more than 40 countries.

Hierarchy and status are considered highly important in both Japan and Mexico in addition to a strong separation between the work and home life. Both Mexico and Japan rely on strong work relationships and loyalty in addition to having top down style of commination and information flow. Both countries have a belief in collectivism over individualism, according to Hofstede’s Value Dimensions, with Japan slightly higher on the index, similarly for the masculinity index. The implications of these characteristics can be viewed in each countries’ management approach. These societal values and characteristics influence each countries’ business behavior and methodologies. (Deresky, 2014)

First formed in 1991, Netflix has become today’s predominant video rental service. They offer a hybrid service allowing DVD delivery by mail as well as streaming movies and TV shows via their company website or access on 200 other devices. Their unique business process has netted them over 16 million subscribers and revenue around $500 million annually. The reason for their growing success can be attributed to a good business model and just as important, properly implemented systems. An extremely efficient supply chain management system (SCM) and customer relationship management system (CRM) have helped Netflix become the world’s largest video subscription service.

A strategy is a plan that is targeted over the long run. Business level strategies refers to strategic alternatives that an organization chooses from as it conducts business in a particular industry or market (Griffin,2002). A corporate level strategy means that a company manages its operations simultaneously across many industries and markets. Netflix operates across both a business and corporate level strategy. The main areas across which Netflix operate on in their corporate level are business portfolio and partnerships.

The following is a case study of Netflix, Inc. an American-based company that provides the streaming of online media to consumers in North America, South America, and parts of Europe. This case study will provide a brief overview of the company’s history along with four present-day challenges that the company will face as it tries to stay ahead of the competition. In its discussion of the present-day challenges that Netflix, Inc. faces the discussion will also relate the proposed challenges to the managerial challenges of globalization, diversity, and ethics. After each of the four anticipated challenges have been addressed then this paper will provide an analysis of the steps that Netflix, Inc. has already taken to keep the

Many corporate are now conducting training on cross-cultural communication for their workforce. In the US, opinions of cultural experts are invited before taking a judicial decision. In short, every person or organization can make small steps to minimize this

             Japan, that strange and exotic land in the east, has a complex and interesting history that has shaped and molded its culture into a very unique society today.  Of course their customs have influenced their entertainment, especially television and movies.  In a day and age where information is free to all through the internet and reliable postal systems these television shows, movies, toys, and comics have made their way all over the world.  The reception of

The video rental industry began with brick and mortar store that rented VSH tape. Enhanced internet commerce and the advent of the DVD provided a opportunity for a new avenue for securing movie rentals. In 1998 Netflix headquartered in Los Gatos California began operations as a regional online movie rental company. While the firm demonstrated that a market for online rentals existed, it was not financially successfully. Netflix lost over $11 million in 1998 and as a result significantly changed the business model in 2000. The new strategy included focusing on becoming a nationally based subscription model and focusing on enhancing the subscribers experience on their website. The change in

As Japanese economy soared, its media products such as manga, TV shows, movies and music spread out across Asia. Especially, the young people in Asia began to embrace Japanese culture rather than the culture from the most dominant culture exporter- the United State, and this phenomenon was analyzed by Koichi Iwabuchi in his Feel Asian Modernities. His account of this intra-regionalization in Asia is cultural proximity that Japanese culture shares intimate similarities with other Asian countries and appeal to the audience to perceive this cultural flow.[ Iwabuchi, K(2004), Introduction: Cultural globalization and Asian media connections. Feeling Asian Modernities, pp 12.] In this way, American

the need for a retail store in every city. Netflix functions in a virtual environment

The case study “Equity of Demand: The NETFLIX Approach to Compensation” includes information regarding the company, named Netflix. The case study provides useful information regarding the organizational culture of Netflix. The case is usually associated with the practices of Human Resource Management. It shows how organizations like Netflix can come up with different strategies in order better keep the employees motivated and directed towards goal achieving behavior. It is extremely important for organizations running around the globe to find ways of keeping employees motivated and satisfied in order to increase employees’ productivity. Employees can be seen as backbone for any type of organization running around the globe. It is because the productivity of employees is directly related with the productivity of an organization. The better the employees perform the better the organization would be in terms of customer satisfaction, brand awareness, customer loyalty, profitability and so on so forth. Normally, organizations have different compensation plans to pay the employees for their efforts they make. For instance; some organizations would use money as a source of motivating employees. Such organizations will pay high amount

Kelly’s company put her in an unrealistic situation of requiring an answer within two days of extending her the position abroad. Kelly’s company should not have assumed because she had great success in business relationships in London and Germany, which have similar cultures to the United States, it would have implied she would have been just as successful in Japan. The company lacked in preparing her in the customs and cultural ways of the Japanese, instead only considering the financial compensation as enough motivating factor. The company should have provided training of Japanese for the family, assisted in Joe’s networking in Tokyo to locate a job and should have been readily available for Kelly’s family with any questions and provide timely follow-up. Kelly lacked in doing her due diligence into the Japanese culture and fully understand what it would take to move her family abroad. A little research on her part into Japanese culture, customs and etiquette would have provided her with forethought on how to handle herself in Japanese