Differences Between Traditional Television Channel And Online Tv Channel

BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will

The advancement and development in delivery of media content has also affected the audience’s behavior in certain manner. In distant past, families use to gather around the only television screen in home and enjoy the prime time programs aired by these limited broadcasters. “Millions of households already have cancelled pay-TV subscriptions - up to 10 million U.S. households are currently broadband-only. And about 45 percent of Americans stream television shows at least once a month, according to research firm eMarketer. That number is expected to increase to 53 percent or 175 million people by 2018.” Anderson, Mae, and Michael Liedtke. "HBO Unleashes Streaming from Cable Contracts." The Charleston Gazette, 16 Oct. 2014. Web.

Broadcasting is media programming that focuses on many genres of television. For instance, on a broadcasting channel, you can watch a drama, comedy, and news all in the same day. The three broadcasting networks, known as “The Big 3”, are ABC, NBC, and CBS. When these broadcasting channels present news, they want to stay as close to the middle of the political spectrum as possible. The goal of a broadcasting channel is to appeal to everyone and the more neutral, fact-based information released, the more views “The Big 3” will get, resulting in more money. However, narrowcasting is media programming that is focused on a particular audience. Examples of narrowcasting networks include C-SPAN, ESPN, Fox News, and CNN. ESPN stands for Entertainment and Sports Programming Network so they specialize in sports news and cater to the sports audience. Unlike broadcasting, narrowcasting will not try to appeal to the majority of Americans, so it can lean left or right on political issues and interject slightly more opinions.

The television industry is one of the most rapidly changing media industries to date. Its evolution from black and white, to colour, to digital and now three-dimensional viewing, there is nothing slow about its development. Focusing particularly on commercial free-to-air (FTA) television, the FTA television industry plays a critical role in the Australian ecosystem. Due to its free delivery, it generates $3.2 billion per annum in economic and advertising surplus (Venture Consulting, 2015). This is why the value of commercial FTA television to the Australian public remains high whereby FTA television is watched by more than 14 million Australians daily (Free TV Australia, 2014). However, television nowadays is much more than a medium of entertainment and information. It is also used as a method for engaging in social interaction (Morely, 1986, p. 22), and this digital divide of interaction is what harms the television industry. The launch of streaming services not only confronts the traditional ‘linear’ TV format by allowing users to select what they want to watch and when they want it, it also broadens the offering to almost any device (Spooner, 2015). The research methods in the television industry despite its strength as a medium, must however, walk hand in hand with the fast progression of new technology and challenge the rise of digital omnivores.

The aim of this assignment is to compare and contrast T.V. series vs Movies. The data was collected from the internet. T.V. series are becoming popular at a fast pace. What are the reasons leading to this change? Is the Golden Age of Television back? T.V. shows and movies may seem alike in some aspects but if taken a closer look are different. T.V. series invest time and go in depth, have thought-provoking work and provide a more satisfying emotional experience which are difficult to find in movies.

Netflix is focusing on the groups that need to relax after a hard day of work, or just groups that seek for relaxation. This group likes to watch series or movies for their relaxation. This identifies some end-users to have a life with need for relaxation. Another lifestyle that some end users may have is the one which are fans of some movies/series genre, they love to watch some specific genre and that is where the Netflix service is based upon.

Streaming services platforms are much more interactive compared to cable. The viewer can pause, rewind or fast forward through the content; viewers can change the language if they demand. The streaming services’ video player remembers the exact time the viewer stopped watching, so the viewer can resume their program from where they were left off. Also, Consumers have the freedom to watch anything from the streaming services diverse content catalog, and they can rate and write a review of the shows and movies. Also, consumers can conserve their favorite shows and movies in my list section to watch it later. “Netflix, Hulu, and Amazon also offer far more than cable does. People can watch a wide variety of movies, from comedies to documentaries, which may never air on the TV. Netflix subscribers can also choose among a range of different TV shows as many times as they want, even if it has been taken off the original channel it aired on” (Binge or Bust? Netflix Vs. Cable TV 1). Streaming services use an advanced algorithm. This algorithm collects data from the viewers to learn about viewer’s interest. As an example, let say the viewer just watched a comedy movie and if the viewer gives the movie a positive rating, this algorithm will remember that and in the future, it will suggest the same kinds of movies to the viewer. This same algorithm helped Netflix create their original hit series House of Cards. In the

Netflix grew its customer base through advertisements, sales promotions, marketing alliances, direct marketing, and public relations. Advertising campaigns used not only traditional media platforms like television, but also innovative Internet forms of media. Affiliate networks directed customers to “www.netflix.com” by simply allowing

In Netflix’s own description of its vision for sustainable long-term future, the company describes a few critical elements necessary for growth [Netflix.com]. Its vision encompass the evolution of internet TV, replacement of “linear TV” by the internet TV, development of interactive applications, and enhancement of streaming capability to virtual limitless access capability.

Many years ago, people gathered around the TV-sets and later on families together with friends met up and watched their favourite shows. Nowadays, due to the availability of low-priced technology as well as various channels and programmes, people lock themselves in a private space watching TV. (Harboe cited in Nicole C.Stephan W.Brenda B.Christine G. 2015). As a result, people have multiple preferences in TV programmes but nowhere to express their opinions. “One-way” communication in television industry is facing a big challenge. Web 2.0 comes out and provides a revolutionary opportunity for television industry, after that, social television is born at the right moment.

Information and entertainment today are usually spread through the development of technology. Due to this, various medias enable us to give and receive information. Media can be divided into traditional media and new media (Christian, 2014). While it is easy to pinpoint the differences of the two medias, there are also some similarities that tie both medias together.

Ever since the emergence of humans, the demand for amusement was prevalent and constantly evolving. From watching gladiators brawl in an arena, to attending operas and plays, to channel surfing, people have continually desired to be entertained. Today, there is another alteration that is changing the way people absorb the content that they want. Streaming, the most productive way to receive internet content, has skyrocketed in our society as the internet has become a “universal medium” (Carr 573). It started with Netflix, and then it was adapted by other platforms. More and more people have gravitated towards their phones and computers as outlets for entertainment and news instead of their televisions, causing traditional media to race to conform to the innovative technology (Carr 576-577) of streaming. For example, there are presidential debates that have been live streamed, and are said to be the most popular stream in internet history. Streaming has become a trend that has yet to lose momentum, and has consistently stayed at the top of the consumer food chain.

The way the audience watches television has drastically changed since the birth of television. The viewer is “changing the rules” (Deign) of how we consume media and is no longer restricted to when they can access content. The company Netflix’s is a great example of this. Netflix is currently the dominant company in the on-demand media industry and “isn’t only changing the way that we watch television, but it’s also revolutionizing the way that it is made”(Page). Compared to old methods of television networks where the viewer is required to tune in weekly at a designated time for a television show, Netflix’s has allowed the viewer to watch

Because users of the above websites and social media outlets overlap heavily with Netflix’s target demographic, the coverage of their selected audience will be stronger than most other forms of communication (and e-mails and letters to their

Netflix, an addictive media streaming concept born in August of 1997, has revolutionized the way in which we view films and television series. The appealing and amusing service wholly encompasses a wide range of aspects such as its own plethora of original series, video-on-demand titles, rentable DVDs, and even offers its users the ability to watch and live stream content from anywhere they please. Starting at merely $7.99 a month, the streaming service is affordable, accessible, and an overall satisfactory form of entertainment that has expanded worldwide and is continuing to reach a vast majority, all while impacting society is a multitude of negative and positive ways.