In "Where the girls are: Growing Up Female With the Mass Media," Susan Douglas analyses the effects of mass media on women of the nineteen fifties, and more importantly on the teenage girls of the baby boom era. Douglas explains why women have been torn in conflicting directions and are still struggling today to identify themselves and their roles. Douglas recounts and dissects the ambiguous messages imprinted on the feminine psyche via the media. Douglas maintains that feminism is a direct result of the realization that mass media is a deliberate and calculated aggression against women. While the media seemingly begins to acknowledge the power of
15). By foregrounding the complexity of gender in a postfeminist culture increasingly opposed to gender-specific analysis, Levine reminds us that these projects of feminist media analysis are as important in the twenty-first century as they were during the early days of feminist studies.
Throughout today’s society, media contributes to almost everyone’s daily life. From informative news channels to comical television shows, media proves to be effective in advertisement, releasing messages and informing the audience. Although media proves to be wildly effective in advertising, releasing messages and informing the audience, periodically destructive and misleading messages are provided to the audience and directly influencing women. Cultural critics widely agree that media tends to negatively influence women and all the critics point to research which supports the belief that women are portrayed as subordinate to men, having no
The first section of Gender and the Media addresses gender representations and the beginning of feminism. During the late 60’s and early 70’s, women’s rights movements were first introduced with the challenge of the media, prompting them monitor the way the media portrayed women. This portrayal starting in the late 1970’s has seen many transmissions since. Gil states: “I use the term feminism to signal a concern with enduring gender
In an article ' The Plug-In Drug ' the author Marie Winn discusses the bad influence of television on today's society. Television is a ' drug ' that interfere with family ritual, destroys human relationships and undermines the family.
What role does television play in society? For decades we have seen many parts of our world rapidly going through changes in technology. Today’s society has been transformed by means of communication and the available information through mass media. Most Americans rely on television for news, sports, and entertainment. Television is just one of the many examples of how technology has changed our lives. Since the invention of the television in the early 1900’s, it has played a very important role in our lives. Having a television set in the home has become very essential in today’s society. We depend on it to entertain us with its sitcoms and to inform us about current world issues. The
The extended essay examines women’s roles in the United States during the 1950’s. It historically investigates the mass media and the various mediums that contributed to the creation of an idyllic, stereotypical woman. More specifically, the extended essay will discuss print and television as methods of developing this image of women, exploring the question: To what extent did the mass media’s creation of an image of the idealized woman contribute to the change in women’s roles in the United States during the 1950’s?
Television networks are continually expanding their programming slates, and many in the past have switched to a year-round programming schedule that makes the phrase “summer return” basically absolute. On every channel, in every magazine, every darken theater, we see the way pop culture limits women’s role- girlfriends, victims, hookers, corpses, sex bombs, and “teases,” but why? Television, for most women, was the first place where they were able to visually see themselves represented. And for quite a while, they didn’t see much besides the loving wife, the dutiful daughter, gossiping girlfriends, fashion models, and the occasional maid, granny, or nanny. In Where the Girls Are: Growing Up
media in today’s society and culture. The documentary is arguing that women in the media are not
It is very well known to all that media is a big part of society today. It influenced how we see ourselves and the world to some extent. There are different types of media that is offered today, for example: TV, movies, radio, and newspapers. Within the different forms of media, women and men are represented in a certain way, all with different characteristics. In this essay, I will argue that there is similar gender stereotypes presented in the shows Modern Family and Every Body Loves Raymond, and how they differ from the show Full House.
Mass media has influenced gender norms in the United States since the 1950’s when television became a household phenomenon. Per Jacqueline Coombs in an article titled Gender Differences in the Influence of Television on Gender Ideology, she asserts, “television is a powerful source in disseminating information and shaping opinion, exposing people from many different social settings to the same messages” (207). These messages can influence gender norms and reinforce personal gender identity. Throughout the evolution of television, gender roles have expanded portraying women as leading character. However, there is still an undercurrent of patriarchal ideology.
The most prevalent and popular stereotype of the post World war II era in America is one filled with women abandoning their wartimes jobs and retreating into the home to fulfill their womanly duties. In Joanne Meyerowitz’s Beyond the Feminine Mystique: A reassessment of Postwar Mass Culture, she shows how far women departed from this one dimensional image. While Betty Friedan’s The Feminine Mystique is reflexive and focused on the mainstream, Meyerowitz’s analysis is a broader and more inclusive exploration of media, as she draws upon multiple sources. Although Friedan effectively unveiled the thought process and reasoning behind society's belief that the message of media was to make women think that their place was to be the happy housewife, Meyerowitz expanded her media archives and found a differing message in analyzing both female responses to media and exploring their stories.
Dating back to the 1920’s mass communication mediums of film, television and print have all been means that act as powerful tools of propaganda and thus play an integral role in the lives of individuals. It is for this reason that it is often widely accepted that the media is to be used as a tool, which represents a common public interest. Men and women are represented through forms of media in different ways, which create images depicting stereotypical traits and characteristics. The problem brought fourth by this is concerned with the issue of gender or the ‘discourse’ of gender and how individuals perceive themselves (Gauntlett, 2008) As the media is such a big part of everybody’s lives, there is not doubt that when this powerful function is synthesized with the medium’s capacity to accentuate present day realities on our screens the result tends to elicit a dominant ideology; which in turn presents an argument for major ethical implications in regard to public stigma and subsequent prejudice. This essay shall critically consider gender representation in Sex and the City (HBO, 1998-2004) and the extent to which these characters challenge the patriarchal privilege.
Contemporary lifestyle media reinforces traditionalist views of feminine and masculine social identities promoting a gender hierarchy. In a society that is meant to be revolutionary and making great developments with eliminating gender standards, this essay will argue that lifestyle media turns back the clock and reinforces these traditional ideals. Firstly, it will define femininity and masculinity for the relevance of this essay, and will then look at its place in the media today. Secondly, it will connect the notion of ‘sex sells’ with lifestyle media and expose how women’s magazine such as Cosmopolitan twists sex into pleasuring the man. Moreover, we will then look at Men’s Health Magazine and show how it too educates their readership on how to trick females into doing what men want sexually. This power play and gender hierarchy is also seen through their use of imagery and the way they portray the female body in relation to the male. Thirdly, the common theme of lifestyle media supporting the males desires and societies norms is then further exposed through the makeover television show ‘Snog, Marry, Avoid’, where it promotes women changing themselves to fit the perfect mold of femininity to pleasure and satisfy the man. Finally, this essay will seek to cement the notion of lifestyle media promoting feminine and masculine dominant ideals, thus leaving no platform that supports the woman and her individuality.
Mass media is the methods of communication, including television, radio, magazines, films, internet and newspapers, that have become some of society’s most important agents of socialization. In this paper I will talk about media and its effects on society today, things such as stereotypes the media portrays, the way media illustrates women and what that does to body images of women. I will also be talking about medias effects on teenagers, and sexualization in the media.