Differences between Richard Branson and Vijay Mallya Essay

I think that the best entrepreneur would be Walt Disney, this man has made many families happy. Walt Disney became an American entrepreneur, animator, voice actor and film producer. Disney holds the record for most Academy Awards earned by an individual, having won 22 Oscars from 59 nomination's. In the 1950's, Disney expanded into the amusement park industry, and in 1955 he opened Disneyland. This is were he started his journey of families getting together. He started as film producer in 1966. He was an pioneer of the American animation industry. Walt Disney was known for the creativity of cartoons. He holds the highest record in the world for most Academy Awards won in his life. Walt Disney was born as Walter Elias "Walt' Disney in Chicago in 1901. After

The main aim of a promotion is to persuade, inform and make people more aware of a company’s brand, as well as improving the overall sales figures. Advertising is the most widely used form of promotion, and can be through the media of TV, radio, journals, cinema or outdoors (billboards, posters). The specific sections of society being targeted will affect the types of media chosen, as will the cost. If you were a toy manufacturer, you might want an advertising spot during children 's TV. If you ran a local restaurant, you might choose a local paper or radio. A small or local business would not usually advertise on TV, because it is very expensive. Sales promotion is designed to encourage new and repeat sales. Loyalty cards, free gifts, competitions and voucher schemes are the most popular. Companies use sponsorship and public relations to improve their image, notably through financing sports, the arts and public information services.

This paper will analyze the personal characteristics, behavioral approach, and leadership style of Steve Jobs. A leadership inclination is quality, which is considered necessary for all senior executives, and not just for the general director. One human resources specialist described the search for the head of the information department: Previously, specialized knowledge would have been in the first place, but now more attention is paid to leadership skills than technical ones. What kind of leadership are required experts differed on this issue, who called inspirational leadership, which authoritarian leadership is corresponding to the modern talents of leaders, responsible leadership, leadership as a combination of sincerity, respect

The marketing concept is focused on the sence of satisfying consumer needs and its main goal is to satisfy those needs by providing specific product or service offerings. In this approach, brands form out a marketing strategy which identifies their target market and the 4 P‟s as the price, promotion, place and product that are in accordance with their strategies(Kotler and Armstrong, 2006). Promotion, as a member of this marketing strategy acts as a tool for brands to promote their products or services and communicates their messages to their target markets. In their promotional efforts brands may use different media such as televisions, radios, newspapers, magazines, outdoor advertising and they can also prefer tools

There is a great importance put on business leadership, this is directly due to how a business not only functions but in how fruitful the company can become. A great leader essentially can take a business plan that is weak yet turn it into a success, whereas a poor leader stands a higher chance of ruining the best of business plans. That is why it is essential to develop effective leadership throughout a companies entire management program at all levels. How does one develop or retain strong leadership? Companies must be focused on hiring strategies that encompass very specific parameters, building from within whilst creating a strong foundation for employee development and succession planning. Leadership is essential in any organization. The style and theory embraced determines whether the company will or will not achieve their goals. in all cases theory must be embraced, as a companies theory, style, and strategy is greatly dependent on the industry the company is in (Sadler, 2014). “The behavioral theory is one of the widely used theories of management. It suggests that leaders are made and not born. It gives room for training to install leadership traits in leaders at the expense of denying them a chance. There are various leadership styles embraced by companies (Cyert, & March, 2005).”  This paper takes a look at the management styles of two specific

Read the Sir Richard Branson, Chairman, Virgin Group, Ltd. case study located in Chapter 11 Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11.

There is nothing more impressive in today’s society than an entrepreneur who has made themselves successful. There are innumerous entrepreneurs out there that inherited money to become successful, but that is not even close to as impressive. People want to support the underdog, the man that takes control of his very own destiny- Mark Cuban is just that. Cuban is undoubtedly one of the most famous entrepreneurs of all time. He is witty, different, and simply outspoken. Cuban is a relentless, self-driven man that stops short of nothing. His net worth of 3 billion dollars is enough to show what he has made for himself. The way Cuban has shaped his success makes him a definite entrepreneurship hero.

Mark Cuban is a very talented entrepreneur and investor. Cuban is more into technological businesses and is now on Shark Tank and encourages people coming out of college, who want to be entrepreneurs. He studied business at Indiana University and graduated in 1981. Then moved to Texas to become a bartender. Then he became a salesperson for computer software, but got fired after a year. He was fired because he left to close a deal for $10,000. His boss fired him on the spot and cared more about the clothes he was wearing. He was buying clothes from a used clothing store. However, this taught him that sales can cure all leading to his future businesses.

Some other investments he has made include Trademark which happened to have been a clothing business which they launched together with his two daughters. He also happens to have been a proud owner of the famous Nihiwahtu Resort that is based in Indonesia and also the leading resort hotel in the world. It has been nominated as one of the best. He has also invested in the famous Aliph which happens to be the owner of the famous Jawbone who is the maker of Blue Tooth headsets, speakers and also fitness trackers. He is also a co-founder of Poppin, a company that sells all office

The drive behind the types of inventions Bhargava’s companies are making is compassion and empathy. He is a former cab driver, construction worker

From Mahatma Gandhi and Nelson Mandela’s charisma, to Winston Churchill and Martin Luther King’s intelligence and Steve Jobs’ analytical nature, there can be as numerous ways to lead as there are leaders (Crossman, 2010). Leadership is a hot debate both in the business world and other areas of the society. Throughout the world's, there have been as many leadership models as there have been their commentators (Burns & Peltason, 1966). Fortunately, psychologists and businesspersons have established useful frameworks that refer to the main ways of leadership.

There were certain competitive threats due to opening up the Indian economy. One brand, instead of many, will create a strong equity that will benefit all Tata companies to fight competitors entering Indian market.

Sir Richard Branson's model is a personification model of Virginia brand and explains it using his life when he was young. He uses both his life and Virginia brand to elaborate his leadership skills which is not based on any professional skills. Over the years, he is seen to recruit the best managers. Leadership is one of the strategies and strategic management. It includes planning for informal, formal and strategic planning systems by the leader. It has planning for emergent strategies, which include; responsiveness to arising threats and opportunities, increasing of changes to predetermined intended strategies, and adaptive learning and responsiveness to intended strategies. The Branson's model includes visionary leadership, which is planning, for the future. Competitiveness and competitive advantage for business services and products are dependent on strategic plans.

(2006, 05). Leadership Styles: Richard Branson. StudyMode.com. Retrieved 05, 2006, from http://www.studymode.com/essays/Leadership-Styles-Richard-Branson-88459.htmlBlustein, A. (2013). What kind of leader are you?. Inc, 35(8), 58-59.

1. Richard Branson's leadership style works for his particular role as visionary and figurehead of his diverse group of companies under the Virgin Group umbrella. However diversified the Virgin Group may be, Branson remains an essentially charismatic and transformative leader. His leadership philosophy is built on employee empowerment and stimulating employee satisfaction. In his own words, Branson states, ""Rather than focusing on mistakes, catch someone doing something right every day," (cited by Adonis, 2010). Likewise, Branson advises that managers "place greater emphasis on unearthing what their employees are thinking and feeling," (cited by Adonis, 2010).