Differences between Richard Branson and Vijay Mallya Essay

There is a great importance put on business leadership, this is directly due to how a business not only functions but in how fruitful the company can become. A great leader essentially can take a business plan that is weak yet turn it into a success, whereas a poor leader stands a higher chance of ruining the best of business plans. That is why it is essential to develop effective leadership throughout a companies entire management program at all levels. How does one develop or retain strong leadership? Companies must be focused on hiring strategies that encompass very specific parameters, building from within whilst creating a strong foundation for employee development and succession planning. Leadership is essential in any organization. The style and theory embraced determines whether the company will or will not achieve their goals. in all cases theory must be embraced, as a companies theory, style, and strategy is greatly dependent on the industry the company is in (Sadler, 2014). “The behavioral theory is one of the widely used theories of management. It suggests that leaders are made and not born. It gives room for training to install leadership traits in leaders at the expense of denying them a chance. There are various leadership styles embraced by companies (Cyert, & March, 2005).”  This paper takes a look at the management styles of two specific

(2006, 05). Leadership Styles: Richard Branson. StudyMode.com. Retrieved 05, 2006, from http://www.studymode.com/essays/Leadership-Styles-Richard-Branson-88459.htmlBlustein, A. (2013). What kind of leader are you?. Inc, 35(8), 58-59.

There were certain competitive threats due to opening up the Indian economy. One brand, instead of many, will create a strong equity that will benefit all Tata companies to fight competitors entering Indian market.

There is nothing more impressive in today’s society than an entrepreneur who has made themselves successful. There are innumerous entrepreneurs out there that inherited money to become successful, but that is not even close to as impressive. People want to support the underdog, the man that takes control of his very own destiny- Mark Cuban is just that. Cuban is undoubtedly one of the most famous entrepreneurs of all time. He is witty, different, and simply outspoken. Cuban is a relentless, self-driven man that stops short of nothing. His net worth of 3 billion dollars is enough to show what he has made for himself. The way Cuban has shaped his success makes him a definite entrepreneurship hero.

In 2004 Virgin Australia created a non-profit foundation called Virgin Unite to which it unites people and entrepreneurial ideas to they then create opportunities for a better world. Over the last decade, partners have inspired and raised an amount of magnificent relationships such as Ocean Unite, Carbon War Room and The Branson Centres for Entrepreneurship to which these groups have encouraged the change in the world that is needed. Branson says he spends his time now working with Virgin Unite to ensure that he creates a positive difference that is needed in the world. He supports the projects that he is truly passionate about to being an advocate for issues such as gay rights and using the power he has to raise his voice to the issues that

I think that the best entrepreneur would be Walt Disney, this man has made many families happy. Walt Disney became an American entrepreneur, animator, voice actor and film producer. Disney holds the record for most Academy Awards earned by an individual, having won 22 Oscars from 59 nomination's. In the 1950's, Disney expanded into the amusement park industry, and in 1955 he opened Disneyland. This is were he started his journey of families getting together. He started as film producer in 1966. He was an pioneer of the American animation industry. Walt Disney was known for the creativity of cartoons. He holds the highest record in the world for most Academy Awards won in his life. Walt Disney was born as Walter Elias "Walt' Disney in Chicago in 1901. After

The report will give a details view of Richard Branson and Bill Gates skills and attributes of

1. Richard Branson's leadership style works for his particular role as visionary and figurehead of his diverse group of companies under the Virgin Group umbrella. However diversified the Virgin Group may be, Branson remains an essentially charismatic and transformative leader. His leadership philosophy is built on employee empowerment and stimulating employee satisfaction. In his own words, Branson states, ""Rather than focusing on mistakes, catch someone doing something right every day," (cited by Adonis, 2010). Likewise, Branson advises that managers "place greater emphasis on unearthing what their employees are thinking and feeling," (cited by Adonis, 2010).

Mark Cuban is a very talented entrepreneur and investor. Cuban is more into technological businesses and is now on Shark Tank and encourages people coming out of college, who want to be entrepreneurs. He studied business at Indiana University and graduated in 1981. Then moved to Texas to become a bartender. Then he became a salesperson for computer software, but got fired after a year. He was fired because he left to close a deal for $10,000. His boss fired him on the spot and cared more about the clothes he was wearing. He was buying clothes from a used clothing store. However, this taught him that sales can cure all leading to his future businesses.

Some other investments he has made include Trademark which happened to have been a clothing business which they launched together with his two daughters. He also happens to have been a proud owner of the famous Nihiwahtu Resort that is based in Indonesia and also the leading resort hotel in the world. It has been nominated as one of the best. He has also invested in the famous Aliph which happens to be the owner of the famous Jawbone who is the maker of Blue Tooth headsets, speakers and also fitness trackers. He is also a co-founder of Poppin, a company that sells all office

The drive behind the types of inventions Bhargava’s companies are making is compassion and empathy. He is a former cab driver, construction worker

From Mahatma Gandhi and Nelson Mandela’s charisma, to Winston Churchill and Martin Luther King’s intelligence and Steve Jobs’ analytical nature, there can be as numerous ways to lead as there are leaders (Crossman, 2010). Leadership is a hot debate both in the business world and other areas of the society. Throughout the world's, there have been as many leadership models as there have been their commentators (Burns & Peltason, 1966). Fortunately, psychologists and businesspersons have established useful frameworks that refer to the main ways of leadership.

Sir Richard Branson's model is a personification model of Virginia brand and explains it using his life when he was young. He uses both his life and Virginia brand to elaborate his leadership skills which is not based on any professional skills. Over the years, he is seen to recruit the best managers. Leadership is one of the strategies and strategic management. It includes planning for informal, formal and strategic planning systems by the leader. It has planning for emergent strategies, which include; responsiveness to arising threats and opportunities, increasing of changes to predetermined intended strategies, and adaptive learning and responsiveness to intended strategies. The Branson's model includes visionary leadership, which is planning, for the future. Competitiveness and competitive advantage for business services and products are dependent on strategic plans.

Prior to attending the Business Internship course, my knowledge and understanding on successful business leaders was very limited. Although I had heard of countless success stories in business, I had never actually understood what it took to achieve such measures of success. However, it wasn’t until we had the privilege of hearing from four different business magnates in weeks 6 -9. Each of the business leaders gave an hour’s seminar and which was aimed at providing insights into their personal lives, working experiences and the core essence of 21st century business leadership.

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.