Different Aspects Of Facebook As A Marketing Tool Essay

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

New media has been easily made available everywhere and Facebook in particular as one of the world most popular social networking site (SNS) can be made accessible from desktops, laptops, smartphones and tablet because of this, almost everybody can have access to Facebook anywhere they go. For the most reason, due to the introduction of new media, Facebook plays a key role communication and staying in touch with families, friends, acquaintances, businesses, groups meetings and a whole lot of others. Moreover it has also been useful in growing markets and advertising mediums through big companies, brands and highly respectable top class businesses. New media as a broad topic can be defined as a “form of communication which transmits information through a medium that uses routers and servers via high-speed internet and involves materials been received via desktops, computers, tablets and smartphones”.

What once was a ad-less site, one where information and thoughts could be exchanged and debated, has turned into a retail paradise. The methodology behind Facebook’s income is simple, watch and respond. Let us take a real world example of Facebook’s intrusion: an individual posts on Facebook, for their friends to see that their sink broke. Weather it says they are looking for a plumber or not, Facebook will scan the post for keywords: Plumber. Then, as this individual is looking around Facebook, an ad for plumbing services will present themselves in a variety of marketing forms: video, text, or pictures.

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Introduces Sean Bruich, Facebook head of measurement plat forms and standards. In other words, a more in depth of correlation between purchases, and clicks. Credit card companies have a large share in advertising. What you buy in the store is generated through a system that attaches data of what you bought at the store into advertisement. Sean talks about the percentage of the 60 campaigns looks over, and gives the stats. He is just doing his job, in a way it is actually inserting to see hoe everything simply works together in Facebook users favor, and they can only seem to complain about the

Second, by going public, Facebook can raise funds from a broader base of investors. With much money, the company can have enough resources to develop new products and invest in their business, which make the company become more competitive. Meanwhile, it’s a good opportunity for the shareholders to gain the best possible value for their own stakes in a long term.

Just as Google is a giant among search engines, so is Twitter among social media marketing sites. According to PCMag.com, Twitter boasts an impressive 974 million users. Even so, many businesses attempting to leverage the incredible marketing potential offered by Twitter often make critical mistakes. Such mistakes not only decrease the reach and efficacy of a business’s marketing efforts but also do not allow them to realize the true profit potential that can be achieved by mastering Twitter marketing.

Do you wish for millions of people to see your business? Are you aware of how Facebook can let you do this? Millions of folks are users of Facebook, and you can turn them all into your customers if you do the right things.

Facebook has a specific page of helping the customer to refine your advertising to reach the people who matter most to your business. This indicates that most of advertisement appears on Facebook are well refined based on user’s trait.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

Advertising accounted for 98 per cent of Facebook’s revenues in 2009, 95 per cent in 2010 and 85

Facebook has a first-tier of non-customers which consists of consumers who utilize other social networking websites like Google+ and Myspace but are unsure of the Facebook brand. With consumers who spend more time “reading newspapers and magazines, listening to the radio, or even watching television” (Sherman, 2014, para. 3), determining the correct plan of attack to reach non-customers who utilize other social networking websites more than Facebook may seem challenging. However, Facebook can appeal to the first-tier of non-customers by using local contributors for advertising or connect various social media channels via content and advertising (Thomas, 2013).

The use of social media giants like Facebook and Twitter are no longer an option for businesses; they're absolutely essential. This paper will examine how an educated social media marketing manager can effectively harness Facebook to get the most out of consumer transactions and to help develop the business. However, whenever it comes to doing business with customers in any arena, disputes are bound to occur. Social media offers alternatives to traditional dispute resolution and this paper will discuss what those options are. This paper will also examine what role the federal government has to play with dispute resolution and the types of transactions discussed. Finally this paper will discuss the agency relationships that exist on social media site among social media providers and businesses which harness the site as a means of advertising.

If you haven’t started in video content on Facebook yet, now is the time. At 32 billion views on Facebook per day, you cannot afford to not get in on it. But, how do you get started if you’re not a professional videographer? Continue reading to find out how.