Introduction This report is aimed to survey the different cultures which can lead to the problems within the organization. We show theories that related to the case study, KFC (Kentucky Fried Chicken) Company. We choose KFC branches from UK, Thailand, China, and Japan that will tell each culture from these example countries. The investigation will be shown how the different cultures can make the problem when the company has to do the business in the overseas or do business across cultures. We choose KFC Company as the case study because KFC Company is the worldwide company that has many branches around the world. Therefore, we can research different cultures from KFC’s branches. This report will be consisted of: * literature of cross …show more content…
The menus consist of Spicy Chicken Rice, Spicy Roasted Chicken Rice, and Crispy Chicken Green Curry Rice. 2. Menu in United Kingdom Many menus that serve to the British customers will have different types. One of the most popular menus in UK will be the Original Recipe. Besides, there are many types of burger such as Fillet Burger, Zinger Burger, Zinger & Tower Burger, and etc. Also, KFC’s salads will be arranged to serve to customers with fresh ingredients. The British customers will order the KFC meal with Original Recipe Salads or Zinger Salads. 3. Menu in China Even though, Chinese people are concessive in Original recipe but KFC Company still creates a new menu. Liu (2010) stated that KFC’s product localization is a part of factor. This reason can make KFC to succeed in china. KFC Company creates a lot of local menus, for instance, the company adds Chinese style Rice Porridge or Congee with Preserved Egg & Lean Pork, Chicken and Beef in the breakfast menu. Furthermore, KFC also has Dough stick which is a favorite breakfast in china. 4. Menu in Japan The popular menu of chicken meal for Japanese will be Oven Roasted Chicken served with salad. There will be a variety of salads to serve to the customers. Also, sandwich is one of the most favorite menus for Japanese. The Japanese will prefer Chicken Fillet Sandwich, Broccoli Chicken Roll, and Avocado Shrimp Sandwich. Finally, the latest special menu that serves to the customer is Salmon
A. After a long day of enjoying the sports and activities, people go to the booth where they sell different varieties of food, such as bbq pork and chicken. These foods are served with a plate of rice and peppers. Hmong sausage is one of the popular plates within the variety of food. It has a distinct taste of ginger and pepper made with pork.
Using locally sourced ingredients, unique and sophisticated tapas are popular and favorites. Tuna poke is a signature dish prepared with AAA sushi grade tuna, lime vinaigrette, cucumbers, avocado, chipotle yum yum sauce and wasabi cream. Soups, sandwiches and house-ground burgers have distinct qualities and flavors. House made Korean bbq pork, Cuban served family style meals, and unique tacos including roasted crickets have global appeal.
American cuisine options include a grilled fish sandwich or platter, steak sandwich on garlic bread, fried shrimp basket and grilled tuna sandwich or platter. The Tex-Mex menu includes chicken rellenos stuffed peppers, enchiladas, Mama's combo, burritos, tacos, quesadillas and chimichangas. Be sure to start with the signature item - nachos grande.
The first KFC was opened in Tiananmen Square, China 1987; it struggled as western food was unknown to the east. This was still a very conservative nation, not prepared for the “Fast Food” takeover. The restaurant did pretty well, but grew slowly. The Harvard business review, stated that “in 1992 the Chinese government granted foreign companies greater access to markets, KFC China’s managers gradually developed the blueprint that would transform the chain.” (Yums' China, 2017) Although they have done well for themselves they struggled, as growth was steady but slow and their customer base was shrinking. “In November 2016 Yum China Holdings, Inc. became a licensee of Yum brands in Mainland China; they have exclusive rights to KFC.” (Yums' China, 2017) Yum controls approximately 7,300 restaurants and more than 400,000 employees in more than 1, 100 cities. YUMS generated over $8bln in sales in 2015.
The saturation of the US QSR industry has caused firms to look outside of US borders for growth opportunities. Europe has been a very attractive market for global expansion due to its large affluent population and that menu options do not have to be completely customized to the region. China and India are also attractive environments but require more modified product offerings to meet local demands. KFC has had to offer options such as burgers, ribs, or fish to meet local cultural demands in their overseas expansion.
Ginmiya, in York, serves the area’s best Chinese cuisine made with the finest ingredients, in its friendly and relaxing restaurant. For a delicious start to your meal, enjoy the Hunan spicy dumplings and the green onion pancakes, both of which are great to share. Some of Ginmiya’s house specialty entrées include the crisp and juicy sesame chicken in a sweet and sour glaze, the crispy shrimp with honey walnuts and the Canton orange steak marinated in Cointreau and deep fried to perfection. If you find yourself craving fried rice or luscious noodles, Ginmiya has you covered, with dishes such as the Singapore main fun rice noodles in a curry sauce with pork, chicken and shrimp and the beef fried rice, being some of guests’ favorites.
International cuisine and unique dining fare is available in the form of various cultural flovors including Cajun , Japanese, Italian, Asian, and Mexican dishes.
operates several fast food brands in Australia. KFC is the major brand that Yum runs. The main product of KFC is made by chicken meat. Therefore, the strength and the weakness of KFC are obviously. People who like chicken meat will highly be attracted by KFC. However, it gives customer who like fast food a limited choice. Just use the one kind of meat will make the brand to be more professional. But it also will narrow its potential markets.
Cultures are varying among different parts of the globe. People with different cultures have different characteristics and viewpoints on the subjects due to diverse understanding and method of learning. During the past few decades, the international trade grows in a very rapid rate due to the advantages that it provides; “increased sales, operational efficiencies, exposure to new technologies and broader consumer choices” (Heslin). Therefore, when considering the culture aspect to current business world, it is crucial for business to understand the culture aspect because of the tremendous growth of international business as well as utilize the international market to its maximum
Using appropriate theories critically analyse the role of culture in International Business. Support your answer by quoting relevant examples from the case study.
KFC-Japan under Loy Weston offered products such as fried fish and smoked chicken products which are Japanese favorite foods, mini-barrels of 12 pieces of chicken instead of 21 chicken pieces served in the States, French fries instead of mashed potatoes as provide in KFC standard menu and coleslaw salad that had less sugar than the one served in the United States.
Culture and the environment affect a business in many ways. Culture is not simply a different language, a different shade of skin, or different styles of food. Culture, and the environment in which you are a part of, affect the running of day to day business operations of all companies’ day in and day out. This paper will assess how Linda Myers, from the article, “The would-be pioneer,” (Green, S., 2011) was affected by the huge culture shock of working for a global conglomerate from Seoul, South Korea. We will discuss what went wrong with Ms. Myers approach to business, Hofstede’s five dimensions of culture as it
In doing business so many times an organization must think globally. This might be done to increase sales and/or profits or to lower labor costs. In either case problems can occur due to ethical and cultural barriers in global expansion. In this paper I will attempt to show some of what a global organization and a cultural issue that affects their interactions outside the United States by identifying and comparing some of these cultural differences.
Whenever a company is entering a new market it has to take into consideration the cultural differences between countries. Based on the case study analysis, the difference between the two countries in terms of eating out habits and eating preferences seem not to be understood by the Denver headquarter. Denver headquarter believes that it can enforce the same business model applied in the U.S to its stores in China, regardless of local preference. In addition, Foster seems to lack knowledge about the Chinese culture because she was not familiar with the market in China, as she had no experience working internationally. There was a lack of cross-cultural communication between Chen and Foster; even though, Chen had experienced both cultures while studying abroad in the U.S.
Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis