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Essay on Different Cultural in Kfc

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Introduction This report is aimed to survey the different cultures which can lead to the problems within the organization. We show theories that related to the case study, KFC (Kentucky Fried Chicken) Company. We choose KFC branches from UK, Thailand, China, and Japan that will tell each culture from these example countries. The investigation will be shown how the different cultures can make the problem when the company has to do the business in the overseas or do business across cultures. We choose KFC Company as the case study because KFC Company is the worldwide company that has many branches around the world. Therefore, we can research different cultures from KFC’s branches. This report will be consisted of: * literature of cross …show more content…

The menus consist of Spicy Chicken Rice, Spicy Roasted Chicken Rice, and Crispy Chicken Green Curry Rice. 2. Menu in United Kingdom Many menus that serve to the British customers will have different types. One of the most popular menus in UK will be the Original Recipe. Besides, there are many types of burger such as Fillet Burger, Zinger Burger, Zinger & Tower Burger, and etc. Also, KFC’s salads will be arranged to serve to customers with fresh ingredients. The British customers will order the KFC meal with Original Recipe Salads or Zinger Salads. 3. Menu in China Even though, Chinese people are concessive in Original recipe but KFC Company still creates a new menu. Liu (2010) stated that KFC’s product localization is a part of factor. This reason can make KFC to succeed in china. KFC Company creates a lot of local menus, for instance, the company adds Chinese style Rice Porridge or Congee with Preserved Egg & Lean Pork, Chicken and Beef in the breakfast menu. Furthermore, KFC also has Dough stick which is a favorite breakfast in china. 4. Menu in Japan The popular menu of chicken meal for Japanese will be Oven Roasted Chicken served with salad. There will be a variety of salads to serve to the customers. Also, sandwich is one of the most favorite menus for Japanese. The Japanese will prefer Chicken Fillet Sandwich, Broccoli Chicken Roll, and Avocado Shrimp Sandwich. Finally, the latest special menu that serves to the customer is Salmon

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