Different Elements Of Business And Global Environments Affect Starbucks From A Business Perspective Essay

2145 WordsNov 30, 20169 Pages
The purpose of this research is to understand different elements of business in Starbucks the publicly traded company. We have analyzed and compared how social, economic and global environments affect Starbucks from a business perspective. We studied and summarized how marketing, finance, international business, accounting, and management function in Starbucks. We demonstrated an understanding of the vocabulary of business, building an understanding of business skills to succeed in the world of business. Through our research, we explain and show: the company 's mission statement and history of growth, beneficial and poor ethical decisions, and how the company markets and distributes its products internationally. We also gathered information about Starbucks operations how they were effected during the 2008 recession. We researched Starbucks financial statements as one final element of their success and growth as a publicly traded company. Through our analysis of Starbucks, we were able to comprehend the complex science that makes a business successful and what it takes to grow international levels. On average Americans consume over 587 million cups of coffee every day; according to a recent 2013 online poll surveyed by the National Coffee Association. And who does a better job of serving that large number of Americans and people worldwide than Starbucks Coffee Company. Starbucks mission is: “to inspire and nurture the human

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