Different Methods Of Using Information Collected From Online Content

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Public relations have had many changes in recent years and most public relation strategies today now encompass the use of web 2.0. Along with the change of how we use the Internet, public relations and in particular social media has had an immense effect on how companies, organizations, and individuals market themselves. Companies have an incredible opportunity to exhibit more control over the delivery of their own news content. They can be the news, share the news, and make themselves part of any mainstream or breaking story (Buyer, 2013, p. 2). Public relations managers must now consider how influential online marketing is, and must be able to attain and maintain their audiences. The goal of this paper is to analyze and understand the key components for successfully using search engine optimizations and social media for marketing a brand by summarizing and critiquing what I’ve learned from reading Lisa Buyer’s book, Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand. I will first summarize how important using search engines is, and then I will continue on by discussing social media’s role, and how to properly distribute content.

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

Social media has become essential as a marketing tool for CU's, which is why 74% of marketers are incorporating social media into their marketing budgets. The CMO Survey released in August 2014, indicates that “marketing budgets are expected to increase by 7.2% in the next year.” With 1.65 billion social accounts that are active globally, social media has become an effective

Today, a single post can reach millions of people with a click of a button. With the ability of mass exposure, people should learn to market themselves as assets, promoting themselves within social media to reach a wide audience, create connections and become profitable in

Mark W. Shaefer is a successful businessman that built his company while spending zero dollars on marketing. “I built my entire business without spending a dime on advertising or marketing in three and half years. All of my business has come from my blog, Twitter, and LinkedIn.” (Bell 34) By using the platforms that many individuals visit on a daily basis, free business exposure is created. “Social media is rapidly replacing traditional media as a source to which consumers turn for information about products and brands.” (Brison 309) Much like in the past, consumers want to learn about a product before purchasing it.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Facebook, Twitter and YouTube are popular social media platforms that millennials frequent. Facebook and Twitter are perfect outlets for Star Athletics to keep the consumer in the know about the brand and new products. Using these social media platforms will allow the company to interact with the consumer in real time and track responses about the brand through consumer post and hashtag tracking. YouTube vloggers also known as micro-influencers can do product reviews and give their honest opinions about the brand and product. Their audience is far smaller, but the level of engagement, trust and authenticity that a micro-influencer can foster with his or her followers makes it exponentially more likely that their audience will travel through the funnel. Micro-influencers’ engaged reach is like the ultimate stamp of peer-approved credibility that Millennials crave, which makes it exponentially more likely they will convert on that content (Burke 2016).

Before I embarked on my journey and moved to New York City, I was working as a marketing coordinator for a social influencer back home. With a small team size, I gained and learned skills required for many of the different aspects of the influencer business and within a year and half, I had the opportunity to work with many different brands and other influencers. I've gathered some industry tips influencer marketing tips I learned during this time.

Many companies are convinced that there are a limited number of “influencers” on the web that can endorse products and attract the attention of massive amounts of consumers (O'Brien & Marakas, 2011). Supposedly these people have a near mythical ability to create an internet sensation by the mere mention of a business’ wares, and finding these individuals is important to marketing departments since studies have shown that people are more receptive to the advice of third parties above the information provided in the advertising from the product companies (Matthews, 2013). However, firms have found these Michael Jordan’s of social media to be extremely difficult to find and marketers from LinkedIn, BzzAgent, and Umbria have concluded that this

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

These days Instagram is more than a trendy app for documenting your cat, brunch and gym selfies. Every post is considered content to marketers thus targeting highly engaging Instagram users—influencers—to leverage brand content. With the rise of influencer marketing, analytics from likes, followers and comments are given emphasis in understanding the engagement and impact of an Instagram account. PR firms and/or in-house communications use these data to identify online influencers and to collaborate with them. Influencers boost a brand’s social media presence providing the opportunity of the potential to increase market sales.

The world with advanced technology and powerful social media has given rise to a new career that people haven’t yet familiar themselves with. “Influencer” is an individual with the power to affect purchase decision of other people because of their perceived beauty, style, fashion, and knowledge. Platforms such as instagram gained its power in just a few years and creating a new marketing genre that brands has

Figuring out how to market your business online is an ongoing challenge these days. The landscape of the Internet seems to change on an almost daily basis. One thing is certain, though, social media has brought forth some influencers in nearly every industry and the impact they have on marketing is measurable.