In this assignment I will be explaining two models of behaviour change that have been used in recent national health education campaigns, I will be explaining what the campaigns are about, how they target particular audience groups and why. Most health education campaigns are to educate the community on how to lead healthier lives, why and to live for longer, this is done through trying to educate them to change their unhealthy life styles or habits and chose healthier opinions.
The first national health education campaign I will be explain is the ‘Change4Life’ campaign this is run by the Department of Health and began in January 2009 and it is a public health programme in England. This campaign was created to tackle the causes of obesity and it is the first national social marketing campaign in the country. The reason behind Change4life was to help adults and families to change their diets, alcohol consumption and activity levels in small and maintainable ways to help them to improve their lifestyle. They use the slogan ‘eat well, move more, liver longer’. Change4Life is a NHS campaign to battle obesity in the UK as it is a growing problem especially in children. This was to help families and their children to do things like eat healthier meals and exercise more to increase weight problems and prevention of any illnesses like type two diabetes. The campaign is based on the television, posters, leaflets and internet. The website offers healthy recipes that are fun and shows
In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model.
Mass media is one of the main approaches used in health promotion and its lack of success may be due to its oversimplification or segmented view of health and well-being.
Health Promotion This is the process of allowing people to have more control over their health as this will help improve their health and well-being. It focuses on individual behaviour towards a wide range of social and interventions. Health promotion is how health is shown for example to challenge obesity change 4 life is used so people can have a guidance on how to make their lifestyle healthier. It also shows that health promotion is aimed at individuals whose health is at risk from any diseases from lifestyle factors, which lets individuals take control over their health. By being able to have control over their health it shows individuals what may have happened if nothing was done of it
M1-Assess how the social context may influence the ability of health campaigns to change behaviour in relations to health
Both Healthy Alaskans 2020 and Healthy People 2020 have similar goals: increase the number of people who exercise everyday or weak. The starting point, the first action, is always educating the public or school so that people will understand that exercise is something that will prevent obesity and will greatly improve people’s health, which could also affect the length of a person’s lifespan. Along the starting point, assistance from other organizations and programs are needed in order to carry out the action. Moreover, depending on who the audience is, there will be different ways of educating them. For example, a way to teach students would be to have presenters and more exciting activities that will make students want to participate. Another example is to provide easy access to the public so that more and more people will consider exercising. Small events such as sports competitions will also entice the people. Though the goals are the same, the strategies and plans on how the goal is met
Everyone has different challenge in his/her life ,and he/she may have different view on the same thing. Therefore, people will have different goals which they are eager to achieve. Based on what my life looks like and what I need in my life, my behavior change is to exercise at least one hour every day. The reasons why I choose this goal are because I want to spend some time relaxing from my daily life, and get the balance between education and occupation. Moreover, I expect to burn the fat in my body because I spend very little time for workout since I got a job. When I planned to accomplish this behavior change, I knew that challenges or difficulties would appear, I could not avoid them and I could not finish it easily. But I am the kind of person who likes challenge and I am not afraid of it. Therefore, I chose this behavior change. During the process of this behavior change, I met a lot of difficulties and I learn how to get balance well in my life.
My overall experience with the behavior change project was positive, as I was able to successfully change my sleeping habits. Although there were times when sticking to my behavior change plan was extremely difficult, I was able to stay on track and change my sleeping habits. As a result of my behavior change, I now feel healthier and less fatigued. Because of these physical improvements, important areas of my life, such as school and sports, have improved also. My performance in the classroom and on the basketball court has noticeably become better after making this behavior change.
Cardiovascular disease does not care how old one is although the chances of developing it increase with age. Many factors, both societal and environmental influence ones risk for developing cardiovascular disease from birth to adulthood. Health promotion is an important aspect of primary prevention. Incorporating a healthy lifestyle promotion campaign on the risk factors for cardiovascular disease within the health clinic will be important for optimizing the effectiveness of the campaign in order to expand it community wide. A quasi-experimental design will be used incorporating an intervention group which will be those who are being treated at the clinic for cardiovascular disease or have risk factors for cardiovascular disease, and a reference group consisting of random people throughout the community. Health promotion campaigns will be provided for the
The individual level of health promotion is based on the Ottawa charter action area ‘develop personal skills’ through education and social development an individual is more inclined to seek health promoting behaviour and make more informed health choices. (Who.int, 2016) An example of this is the Australian guide to healthy eating which provides individuals with guidelines on how to make good informed choices when it comes to healthy eating. (Anon, 2016)
For this program, I will be using the Health Belief Model (HBM). This model is most appropriate for the students at Needham High School (NHS). The majority of NHS students understand that unhealthy eating behaviors can lead to becoming overweight, obese, unhealthy, and lead to other diet and lifestyle-related diseases. Most students understand that poor dietary behaviors, as well as lack of physical activity, can increase their risk of developing diseases, such as type two diabetes, stroke, high blood pressure, high cholesterol, metabolic syndrome, certain types of cancer, joint problems, sleep apnea, and coronary heart disease. Many students understand the benefits of healthy eating and lifestyle behaviors, however barriers such as lack of time, busy over-scheduled lives, access to unhealthy foods (fast or processed), and the culture that surrounds high school students (going out to eat socially), directly impact their choices and behaviors. As a high school aged student (17-19 years), many do not perceive or feel at risk of many of the above listed health-related diseases. There is no real perceived immediate danger, therefore there is no observed risk. Many students indicate that they “think about changing”, however when faced with the decisions to eat out or on the go, the pressure to go and be with their peers prevails.
additional time to personnel decisions. Further, internal and external motivators can influence the “decisional balance” that individuals engage in to determine if the positive outcomes of change outweigh the negative outcomes. Once an individual makes a commitment to behavioural change, deliberate practice is required to effect a new habitual behavioural change (Carnes et al., 2012).
According to the World Health Organization (W.H.O), Cardiovascular disease is the number one killer disease in the world, killing about 17.5 million people and responsible for about thirty-one (31%) of global death in 2012. It is a major challenge for both the developed and the low and middle income countries (W.H.O. 2016). In the United States, heart disease is also the foremost killer disease. It killed 614,398 people in 2014 which is about twenty-three percent (23%) of the total death in the country (C.D.C. 2016). Heart attack affects about 750,000 every year and 550,000 of these had their first episode while about 200,000 of them experienced their second episode. The C.D.C also reports that half of the sudden heart attacks occur outside of hospital (C.D.C. 2016). The purpose of this article is to use Social and Behavioral Theories of behavior change to critically appraise a technology application created to help in the resolution of heart attack and cardiovascular health issues through real time monitoring.
Nowadays, people don’t have time for themselves nor they are taking care of their health. Busy with loads of work, the people most of the time consume fast food, which have a negative impact on their health. Moreover, the amount of smokers and alcoholic are increasing at a high rate in the country. People are starting to smoke at very young age and are also becoming drug addicts. Regardless of the fact excessive alcohol is harmful, drugs and smoking kill, the people are still not leaving that bad habit. In order to create awareness, increases knowledge, changes attitudes and moves people to change their behaviour and to adopt a healthier lifestyle, sensitisation campaigns like Anti-Smoking, Anti-Alcohols, having a balanced diet and practising exercises daily are being held. Whether on tv, radio or magazines, we are being made conscious about the importance of our health. .
‘A health behaviour can be categorised as an action taken place by a person believing that they are doing so to prevent disease’ according to Karl and Cobb (1966). A general assumption is that behaviour is motivated by the goal of health – however not always is this the case. Change in
These internal and external factors greatly influence lifestyle choices and behaviors of individuals. Examples of influential factors include perceived benefit of action, perceived barrier to action, interpersonal influences, and situational influences (Sakraida, 2014). All of Pender’s identified factors influencing health promoting behaviors lead to a commitment to a plan of action, and then a health promoting behavior (Sakraida,