Different Models of Crowdsourcing

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“Crowdsourcing” is a relatively recent concept that encompasses many practices. To a superficial analysis, it could result just as the outsourcing of tasks to a large group of people, instead of assigning such tasks to an in-house employee or contractor. But in my opinion, there is more to it. We have to consider it as a strategic model to attract an interested and motivated crowd of individuals, capable of providing solutions superior in quality and quantity to those that even traditional forms of business can. It’s community, involvement, empathy and transparency, are all made possible and facilitated by web 2.0. The new behaviors and new mental structures that emerged with the rise of social networks allow a constant interaction…show more content…
Wikipedia is without any doubt the most successful case of collaborative communities: in less than a decade the internet-based encyclopedia has disrupted the reference world and demonstrated the power of large-scale, highly diverse collaboration within a new organizational model. This model is strictly related to concept of collective intelligence, the shared intelligence that emerges from the collaboration, collective efforts, and competition of many individuals and appears in consensus decision-making. Threadless is a crowd-company that built its entire business model as a mix of contests and collaborative communities: designers from all around the world are invited to submit their idea for new T-shirts; after this, the Threadless’ community participates through the platform suggesting changes and improvements to the projects. Based on customers vote, results that have the highest rate are produced and then sold. The designers are rewarded with a percentage fee on the T-shirts sold. We see how the company, involving the crowd both for generating and rating the products, was able to create a win-win-win situation for itself, the designers and the customers. The third type of crowd-powered innovation, named “Crowd Complementors” - enables a market for goods or services to be built on core product or technology, effectively transforming that product into a platform that generates complementary innovations. The success of Apple
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