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Different Pricing Strategy For A Global Supply Chain On The Orderly Production And Sale Of The Finished Goods

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Since Canada uses a metric system and has French as a second official language, this will be added to the packaging to be used domestically as well. A review of the wording, images and color scheme by a Canadian based marketing company will be done to eliminate possible negative local context. By using blended packaging, it will increase the economies of scale as it eliminates the need for separate retail packaging and inventory.
A3(b).
There are both direct and indirect possible impacts of a global supply chain on the orderly production, distribution and sale of the company’s products. Third party vendors conduct these major functions.
Since the products are manufactured domestically, the primary impacts would be the transportation …show more content…

This combination will be priced as a single purchase there by creating a value proposition for the consumer. This positioning allows the company to aggressively complete with

the manufacturer without head to head pricing that would unwise for them to enter a private label agreement.
• The Bio-Butler will carry a premium pricing on single orders that reflects an intital lack of competition from a similar product. This pricing will allow a reasonable discount for customers that sign up for a subscription based sales. As competition enters the marketplace, this discount can be increased to maintain market share.
A4(a).

Since the Company’s products are contract manufactured and then distributed by a third party vendor, the costs of developing and launching these new products are greatly diminished. There are both external and internal costs to launch these two products.
• External. o The Compost caddy will require a new nameplate and designing the packaging. o The Bio-Butler with require retooling for the manufacturer to allow a non-standard size, the tooling and additives for embedding the liner, and designing the packaging.
• Internal o Marketing research, as previous described, for both products. o Creating a fully functional CRM program that is staffed. o Stocking inventories at the distribution vendor in the United States and Canada. o Creating and implementing a marketing campaign using both mass and social media

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