Differentiation-Strategies-of-Brioni-Louis-Vuitton-and-Giorgio-Armani

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

Louis Vuitton “was established in France in 1854 by Louis Vuitton and became known as one of the oldest French luxury fashion houses” in the industry (Pearce & Robinson, 2013, p. 14-2). The firm’s products range from high quality “leather goods, handbags, trunks, shoes, watches, jewelry, and accessories”; manufactured by highly skilled and expensive laborers in France (Forbes.com, 2016). In addition, Louis Vuitton market their products “in 50 countries with more than 460 shops and generates more than €7-billion ($9.5-billion U.S.) in annual sales” (Wendlandt, 2013).

Gucci, a brand known for its quality, luxurious and royal association was confronted with strategic issues which made the company take notice of its strategy of expansion and brand personality. The company was not only having concerns with their product line but they were lacking unified corporate vision and strategy after its acquisition of some major names like YSL. Due to which they started having loophole in their luxurious goods market discipline. Strategic concern for the company was how does the brand image cascade down in the target market and how does it rejuvenate itself is a management lesson.

If, for some reason, you don't fall in love with their current selections, they also offer custom designed items tailored around your personal style, needs, and

Queen Bridal is located on Bourke St in Melbourne CBD. Queen Bridal is a retail rental shop of bridal dresses and formal wear. Founded and operated by Grace Childs, Queen Bridal will meet the unmet market demand of formal wedding wear that is rented as opposed to purchased. Traditionally, participants in the bride 's wedding party are required to buy their dresses for the wedding, yet they have no input as to what the dress looks like.They are told exactly what dress they need to purchase. (from the television show - Say Yes To The Dress) More often than not the dresses are horrendous looking and after the occasion they remain in the closet collecting dust indefinitely.(my own opinion) It is therefore very practical to

The fashion designer clothing line BCBG stands for bon chic, bon genre. It is a French term that means good style, good attitude. Max Azria founded the line in 1989 and was inspired to bring European sophistication to American fashion. His line has now expanded to shoes, handbags, sunglasses, swimwear, jackets, fragrance, accessories and menswear. The label is high quality, affordable, classic and sophisticated. It is targeted toward women of all ages, shapes and personal styles. He carries everything from chic dresses to casual pants and tops. The ever growing and prosperous BCBG line is expected to be around for many years to come.

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Pearl Bridal House is an intimate bridal shop located in Port Credit, Ontario that offers an exclusive line of bridal gowns. Having the store opened since 2006, this bridal house has quickly grown in popularity within local citizens in the city of Mississauga yet is still lacking to attract brides across the GTA. By applying SoLoMo (Social, Local, Mobile) practices, this store can quickly attract the attention of brides throughout the province of Ontario.

Have you ever visited the designer fashion store? If you enter this store then you will be astonished by the products that are available in this store. Women understand fashion and they will keep up to date with the latest trends and styles that are available in the market. They exactly know what is going in the market and what exactly people like about. With the select fashion they get their desires fulfill. This mega store regularly updates the products and at the same time offers huge deals with Voucher codes. It provides large fashion wares and top brands which are regularly customized.

David’s Bridal is a brand that focuses on providing brides with the perfect bridal gown, shoes and accessories. We also provide custom tailoring and also wedding event planning. David’s Bridal offers online site shopping as well as in store shopping. We provide each bridal client with a personal bridal stylist. These stylists are educated and experiences on working with different brides, to satisfy their needs.

Throw a big red carpet event and you’ll definitely see one or two A-listers wearing his creations. The beauty of his couture is popular in a sense that no red carpet moment will be complete without the appearance of one of his gowns. The designer might be known for his formal wear, but he clearly sent a message that 2016 is the year when his creations can also be worn in broad daylight.

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The uniqueness of the demographics of BCBG is that the boutiques are only in large cities, which gives the best business because of the large number of people in the areas. As for psychographics of the company, the goal is to provide attire that can be worn straight from work to a night on the town. The target market, being young professional women, can appreciate the designer price zone, because even though they are professional at work, they also enjoy the nightlife and make enough money to maintain their splurges and bills. For this they need versatile, high fashion garments at prices that won't spoil their income. They have a great mix that they market and manage very well.

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues