Diffusion Paper

In today's world, there is a large amount of emphasis on physical beauty, youth, and how to stay younger for longer. Although many have condemned this as a particularly shallow approach to life, there is also an underlying concern for physical health, which is at the bottom of longevity and a concomitant better-looking physique. Indeed, the longer a person can maintain a healthy lifestyle and a focus on self-care, the longer he or she tends to maintain a relatively youthful or at least healthy demeanor. This has also become a growing concern as life expectancy has increased almost exponentially for human beings over the last century. For this reason, companies such as Dr. Perricone MD Skincare continue to do extensive research to determine ways in which the longevity and youth of the skin can be prolonged and even restored.

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2013). Marketing. (11th ed.). New York, New

Media has developed a specific perspective on how people should look. A flawless complexion has become one of the major goals for society. Many people suffer from different types of skin conditions but one condition most have in common is acne. Almost everyone in the world has to deal with at least some type of acne problem; whether it is a few pimples here and there, or severe acne. Acne solutions have spread world wide, and they are advertised everywhere people look around. One acne treatment that has grown successfully is Proactiv. Proactiv is constantly changing the faces of millions of people across the globe every day. The company Proactiv has been on a mission to help acne victims take control so that their physical and emotional challenges of acne are no longer a factor in life. Their vision is healthy, beautiful skin for all. The company does the best it can to promote their products daily. Whether it is on a billboard or a television commercial the product is always being exposed to society. Proactiv perfected their propaganda techniques by using plain folks, testimonial and bandwagon in their advertisements. They know exactly who they are targeting and how they are going persuade their potential consumers.

During the post 30s the intensity of the free radical formation and rapid damage of the epidermal layers lead to the formation of fine lines and followed by wrinkles. The Facelift in a Jar cosmetic product is largely being used by people seeking to escape the expensive cosmetic treatments for these problems. The extreme publicity and awareness information released about the essential ingredients in Facelift in a Jar has been successful in gaining the buyers’ confidence.

Hello Rozhnaz! This writing looks better than the previous one that I revised; congrats! You also gain improvement in terms of the use of academic vocabularies in this essay. Some notes to be considered here are the minor things such as punctuation, redundant expression, and capitalization. Here are several takes on your writing:

Another useful method to put everything in context is to develop a narrative or visual model identifying the customers, products, and supporting processes.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Sometimes it’s not so important that your product fits the exact needs of the segment you target; rather, it’s vital that customers perceive that you do, even if it’s not true. In order to achieve this, the proper amount of advertising and sending the appropriate message are both vital.

It is highly recognized in the market especially among teenagers. Traditional acne products are low price range and kind of old fashioned in terms of designation and package, which catches lower income and function oriented customers. Since the main ingredients are not a secret, other popular cosmetic brands can also develop similar products. L’Oreal Launched “Acne Response” new Adult Acne Product, treats acne with gentle formula of 1% salicylic acid and 2.55% benzoyl peroxide, retail Price of $24.99 vs. $39.99 for Proactiv, which soon caught big market share and attracted some of the loose proactive customers. New producers claim that it is the ingredient which matters, not the expensive celebrity commercials. With proper marketing strategy, it won’t be hard for them to share cups from Proactiv. Other competition came from Natural skin care products. Some biological cosmetic products with aloe vera, green tea, passion flower, or Gotu kola are claimed to work well to cure acne and skin bacteria. They are natural and green with less side effect and damage to skin. However, not every company can afford the heavy input in advertising. As the first modern acne prevention and treatment product shown in the market, Proactiv will still lead the market and enjoy the competitive advantage for years.

Likewise, the Marks and Spencer case seemed to follow Fords idea that ‘we know what the consumer wants, regardless of what they tell us.’ From the standpoint of someone who has had first hand experience attempting to sell a good or product at the Akron Zoo, I’ve found it more effective to take in feedback from the customer or target audience. When Marks and Spencer started to advertise, and from what I understood to be engaging in two-way symmetric communication, they found themselves selling more products.

This week in Mrs.Johnson's biology class, her students learned about osmosis and diffusion. There was an article about it called Osmosis Confusion: 60 Years and Counting. It was written by Eric M. Kramer on May 1, 2013. The article talks mainly about osmosis; it explains how osmosis was interpreted differently in the 1900s due to lack of communication in the biology, chemistry and physics field. This subject is important because osmosis is in our daily life such as hydrating yourself with water. It relates to our studies because in fact, it is what we’re studying.

For baby boomer generation which is experiencing life changes brought by aging, they have shown increasing interests in cosmetics and toiletries, not only to enhance their appearance but also for other reasons. A simple example is that they use foundation with treatment ingredients to protect their skin against harmful UV rays, and to help a variety of skin problems.

The team gathered a wealth of information about the products strengths and weaknesses, but lacked important consumer­brand relationship information. Supplementing the Consumer Insight Team research with the Usage and Attitude Study provided a well rounded customer understanding.

The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.

We aim to provide Australian and foreign consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.