Diffusion of Innovations

3. I think that using [the innovation] fits well with the way I like to work.

The more events you complete and make five stars on you get money, and K-stars. K-Stars are the most important thing other than money on the game. Having more K-Stars gives you an opportunity to finish events faster. The best clothes, house, hair accessories, and cars are brought with K-Stars. I personally have this game downloaded to my android phone from the play store application. I have sent over ninety- nine dollars of American money to buy K-Stars to advance my player on the game. I’ve spent this amount from June of 2014 to now October 2015. Kim Kardashian Hollywood maybe a free application game is so interesting that it has encouraged me to do in game purchases with American money. This game has so much success because it’s not only Kim Kardashian you get to do event for you have famous celebrities like Nene Leakes, Kris Jenner, Khloe and Kourtney Kardashian. Apple and Google are different in many ways a far as the way the companies operate. The way they profit off of revenue from in-purchase is almost the same. Apple uses freemium upsell which is feeder system. The feeder system is for users to download free applications, but eventually this application will need additional purchases. The same as Google, Apple also sells ads as a way of making revenue. The biggest two ad networks are iAds and Admob – the first being Apple and the second being Google. (Thomas, 2012). Typically it’s a pretty small CPM (cost per thousand impressions) that’s under a dollar and a CPC (cost per click) that can be a few bucks. (Thomas, 2012). I have learned that I can produce an application and if I advertise my application I can make up to two dollars for every one hundred application. If advertised and promoted the small number can grow up to making a hundred and twenty dollars a day off a free application. In-app purchases allow users to unlock features or purchase more of something, maybe coins in a game like Tap Zoo or gold in a game like

Online gaming is a huge market and everybody is trying to get a piece of the action. If the company lacks a strong marketing plan, the online venture could have a severe effect on the company.

Most markets are highly competitive, even if there are only a few organizations offering the product – the competition is for both initial and repeat sales. And of course, all organizations want their “slice of the pie”. With new adventures, however, come large risks. A successful company knows beforehand any issues that might arise so as to best plan how to deal with

Online gaming is big business these days, with thousands of people connected to each other every

This competitive analysis was conducted to aid in the development of CanGo, an online gaming website. This analysis focused on three competitors: Big Fish Games, iWin.com, and Pogo.com.

Once good title and it is game on, literally. The market fluctuates, but according to the chart in Appendix B, the amount of money being spent annually has been climbing year after year, and there is no reason to believe that will not continue. We also see by looking at Appendix C that while 18 – 24 year olds tend to spend the most time playing online games, that gamers from 25 – 54 are the biggest spenders, accounting for more than 75% of sales. CanGo needs to continue to look at the market space to see where it want to enter with online gaming. At the moment social games are hot, but Massive Multiplayer Online (MMO) games are the

Research by Hooley, Saunders, Piercy, and Nicoulaud (2008) supports the concept of Peter Doyl, a doctor of media and mass communication, that few companies are successful at surpassing the mindset of flooded advertisement, short-term sales growth and flamboyant innovation ideas to accomplish what Doyl calls a robust marketing strategy that produces longevity and shareholder value. Doyl categorizes marketing strategies into three levels of radical, rational and robust strategies. In a radical strategy, companies achieve spectacular growth in sales and profits but fail to create long-term customers and shareholder value through superior products and services. A rational strategy accomplishes

The first decade of the 21st century challenged firms to prosper financially and even survive in the face of an unforgiving economic environment. Marketing is playing key role in addressing those challenges. Finance, operations, accounting, and other business function won’t really matter without sufficient demand for products and services so the firm can make a profit. In other words, there must be a top line for there to be a bottom line. Thus

Facilitated diffusion is a process of passive transport across a biological membrane. Passive transport is the diffusion of substances across a membrane. This is a spontaneous process and cellular energy is not expended. Molecules will move from where the substance is more concentrated to where it is less concentrated.

The new small entrants are coming out with completely new idea which eats out of the existing segment of buyers. For an example, Heelying Shoes’ unique shoe with imbedded and detachable wheel turned out to be a success. They sold 1 million pairs in the first year of operations.

A.G. Lafley, CEO of P&G, explained this strategy through his book “The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation” (Crown Business, 2008) to explain how to make game-changing innovation drive growth on a consistent, well-paced basis. The critical factors include keeping a laser-sharp focus on the customer; establishing a disciplined, repeatable, and scalable innovation process; creating

Diffusion of Innovations is to explain how innovations are taken up in a population. An innovation is an idea, people or organizational behaviour, or objective that is perceived as new by its audience.

In today’s modern era, the world is moving faster than ever, every organization is running a race of gaining maximum market share, and so as the customers, for their organization’s long-term growth but only those companies who transform themselves according to the need and requirement of the customers are able to achieve success and profit they desire and that’s what exactly said by Theodore Levitt (Head of the Marketing area at the Harvard Business School) in his article “The Marketing Imagination”.

An industry that is growing and becoming more common around the globe is the advertising industry. As this industry grows however there are insecurities and they are tracking people’s actions online and gaining an abundance of information on people. In-game advertisements appear on free games or applications that the user has on their phones and a valid solution to this problem is in-game rewards. The advertisement industry gets bigger each day and in-game advertisements are getting more adaptive to the user’s preferences. Many developers are making it their mission to give equal advantage to the user to earn some in-game rewards for watching their advertisement while they play their favorite game on