Digital And Traditional Communication Tools

2543 Words11 Pages
Contents

Introduction……………………………………………………………………………………………………………………..2
Part A (i) Digital and traditional communication……………………………………………………………..2
1. Engagement………………………………………………………………………………………………………………………2
2. Cost…………………………………………………………………………………………………………………………………..2
3. Interaction…………………………………………………………………………………………………………………………2
4. Power shift………………………………………………………………………………………………………………………..3 (ii) The marketing mix at product launch
1. Price………………………………………………………………………………………………………………………………….3
2. Product………………………………………………………………………………………………………………………….3-4
3. Place…………………………………………………………………………………………………………………………………4
4. Promotion………………………………………………………………………………………………………………………..4
Part B: Beats Electronics
(i) Key Target group…………………………………………………………………………………………….........5
(ii) Marketing mix application by Beats electronics……………………………………………………..5
1. Promotion…………………………………………………………………………………………………………………………5
2. Place……………………………………………………………………………………………………………………………......5
3. Price………………………………………………………………………………………………………………………………….6
4. Product……………………………………………………………………………………………………………………………..6
5. Recommendations…………………………...................................................................................6-7
6. Bibliography……………………………………………………………………………………………………………………7-8

This report mainly focuses on the marketing activities used when launching a new product. This report will compare and contrast digital and traditional communication tools used when launching a new product/service and how the
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