Digital Divide and Internet Usage

1543 Words Jan 3rd, 2013 7 Pages
(TCO 1) Concerning Internet usage, what is the digital divide? | | | Student Answer: | | With internet usage and commonly used now than a few years ago, digital divide is mostly defined as the gap between those individuals and communities that have, and do not have access to the information technologies that are transforming our lives and that is the usage of the internet. With the education system moving toward doing all their school work through the computer, the digital divide also exists between the educated and the uneducated, between economic classes, and, globally, between the more and less industrially developed nations. | |

2. | Question : | (TCO 1) What online research method(s) would you use to test the brand
…show more content…
Knowing your plan is mostly about the infrastructure of the company and not so much about the product. | | | | Comments: | good | | |

2. | Question : | (TCO 3) Knowing that many consumers in emerging economies are wary of buying online, what would you do, as an e-marketer, to encourage them to change their attitudes and behavior? | | | Student Answer: | | It can be hard to sell items online because of wary consumers because of the trust factor, but a good way to encourage them to change their attitude and behavior is to give them a brief introduction of who you are and what your company is all about and let them know they benefits of shopping online with your company. For example, it is convenient, or you send your product in a reasonable time frame. Also by implementing a 100% guarantee money back policy that will help better satisfy the consumer to buying into your online product. | | | | Comments: | thanks | | |

3. | Question : | (TCO 4) Explain the difference between wallet share and share of market. | | | Student Answer: | | The difference between wallet share and share of market is that wallet share is a process carried out by organizations to identify the amount of income or business generated from a particular customer. And share of market is a product 's percent of sales within a category. A retailer 's share of total retail sales within a specific trading area. Read more:
Open Document