Digital Marketing - Booking.Com

Before the days of the Internet, if a family wanted to travel to a far-off, exotic locale, they would have to either find a local travel agent or call a travel agency and plan their getaway. In the 1990’s, the Internet became a staple of everyday life and began entering many homes. As the availability of the Internet increased, so did the services available to clients. With the increasing availability of the World Wide Web the travel industry found itself faced with revolutionizing changes. All of the tools that were once solely available to travel agents now became readily available to anyone with access to the Internet and a search engine. Websites quickly formed around the idea of providing consumers with quick vacation planning ideas at low costs. Getting

Today’s on-line travel market is succeeding because the companies are using a more software-centric, online business model termed “E-commerce.” This has become the popular avenue for businesses as it mirrors the ideas of mobility. The sheer amount of data available, coupled with the advanced operating systems and social media platforms, have created new possibilities for E-commerce organizations. The infrastructure of E-commerce has expanded into platforms such as peer-to-peer networking, crowd-sourcing, social websites, and mobile devices and media. E-commerce trends are findings ways to incorporate every aspect of our daily lives into an online package associated with our everyday needs (Fishbein, 2013).

The buyer’s power is increasing with access to online travel brokerages which automatically provide the cheapest available airfares to desired destinations, regardless of airline. These services allow

3. STREAMLINED PROCESS. Manage your bookings on a calendar and get notified every time a new one comes in.

A very important aspect which is always put into activation is probably with a buying principle and curtailing of a web based criteria, adhered to with web sources that are adopted in a fashion that results in reductions as your consideration on a web resource image gets built to make availing with an online aspect and different bookings in hotel plans as effective as you understand making a selection you are a part of involved in use of online web store of Travelodge to curtail all expenses through a proper and acquirable usage of online token voucher codes to get a transactions in good

One of the ways technology has changed over the years is the way individuals travel. Technology has made traveling easier to plan, as you can book flights, hotels, and rental cars all from your computer,

Each year the objective was to increase and attract more occupants which she did for the company. Also, the introduction of internet communications is a big plus for the business traveller using the hotel. We now know how important the internet is to every type of guest these days. Furthermore, location positioning is important and with hotels located on major highways, office complexes, airports and surrounding large shopping centres it is fighting other competitive hotels.

Today we live in an age where the Internet has become an important medium for people in their daily lives. The Internet is an effective and efficient way to communicate with people, to manage banking transactions and to purchase goods and services. While the old way of going to a shop to get the feel and touch of a product before purchasing it is still nice, for certain services like booking airline or concert tickets have made the process much easier and efficient.

TripAdvisor is the world’s largest travel site, it enables potential customers to see other opinions before they part with their cash. TripAdvisor has over 60 million visitors per month looking through over 75 million reviews of hotels and restaurants. The site operates in 30 countries worldwide making it a powerful and unstoppable force. Tripadvisor.co.uk (2013) The next review site that even comes close to TripAdvisor is booking.com with a mere 14 million reviews per month compared to the review giant of TripAdvisor.

The bargaining power of buyers in the leisure & recreation industry has increased with the use of online travel booking and online customer reviews. Buyers are now able to become better informed with the services that they are purchasing and can

àAs a result, the number of user-oriented travel tools on airlines’ direct Web sites increased dramatically in just a few short years. Aggregator Web sites : —  Such as Expedia.com, Orbitz.com, and Priceline.com —  A pseudo-competitive position relative to the airlines' own direct Web sites but also offered services beyond flight purchase, including hotel and vacation packages. —  The airline paid a fee to the

Of the total travel market only 1% was generated from the online travel market, and consumers still depended on customer call centers to confirm payment status. To counteract the risks it is important that Lucky Air create an effective business-consumer-business model that will do the obvious and draw consumers to their site and make an online purchase of airfare. To draw in consumers Lucky Air will need to focus on Web 2.0, which is the unique feature or features of e-commerce and the Internet coming together as applications and social media technologies. Web 2.0 will allow for a better online experience with inter-human connections, consumer interacted blogs and the staff to constantly monitor the site to provide consumer feedback. Web 2.0 is crucial to providing customer relationship management. Promoting reviews from consumers in regards to destinations and airline experience are important so the consumer can feel they are important enough to expose the truth from other consumers even negative remarks. But the single most important part of focusing on e-commerce is the ability to provide a online experience and advanced technology that enables customer self-service without the need for multiple customer call centers. Customers should be able to pay for fares, cancel fares, use a safe payment method that can verify a credit card, check on the status of flights and use rewards programs

Online consumer reviews have become more and more important for consumers as well as for companies. A study conducted in 2014 by ‘Brightlocal’ shows that “88% Of Consumers Trust Online Reviews As Much As Personal Recommendations” (BrightLocal, 2017), the trend is very clear shown in the travel industry, everyone, potential guests like to check the reviews of the hotels they are interested in prior to booking a room. Reports show

For many, booking travel online offers a few perks such as the ability to compare prices, the chance to comb through online reviews, and the convenience of booking your vacation at the click of a button. Nevertheless, booking travel online also comes with some risks and more and more scams are targeting consumers who are booking travel online. Booking your own travel can create a lot of headaches for yourself and for trip companions. People are experiencing significantly more issues when booking online. Of the pitfalls consumers are experiencing, there are legal issues that may arise out of booking your travel online which supports my main argument

Fast, user-friendly online reservation system by facilitating e-ticketing and reducing staffing requirements at telephone reservation centers and airport counters. (Kuzmicki, 2009)