Digital Marketing Campaign For Ballymena Town Centre

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

The author cites the results from a poll in which 88% of the participants responded that they would welcome the opening of a hoppy shop in southeastern Grilldon. With no details on how the poll was conducted and what types of questions were asked in the poll, it would be fallacious to assume that opening the hobby shop in southeastern Grilldon will be successful. Also, since the consulting company suggests that the shop should be opened in southeastern Grilldon, it is important to know the places where the poll responders stay. It might be possible that the people who responded in favor of opening the hobby shop do not reside in southeastern Grilldon – under such a circumstance would they be unwilling to travel across town to visit a hobby shop? It is likely that a hobby shop exists near their home and people may not visit the new shop. In that case the company will not get the desired results.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

The attached report, is a business case designed by the Marketing management team, which represents our findings regarding incorporating social media platforms into New Nordic Canada’s digital marketing campaign.

In the case of the Camberwell shopping strip, the bargaining power of buyers is medium/low. Our analysis found the streets to be busy with customers, even on weekdays and the car parks remained full throughout the day and night. Without doubt, it is a popular area for shoppers.

consumers have started to avoid traditional ads and increasingly connect to their social networks to guide buying decisions. Therefore, advertisers might consider prioritizing social media as an advertising strategy to reach potential consumers as 74% of consumers rely on social media to inform their purchasing decisions. Perhaps a case from McDonald Taiwan have illustrated how advertisers can connect with the audience in an effective way by creating appropriate content on social media. The brand wanted to connect with people on an emotion and encourage the consumer to link McDonald's with feelings of love and togetherness. The brand took advantage of Mother’s day. It has decided to surprise three employees who cannot make it home for the mother’s day with a visit from their mom. They captured on the film the mother's journey and the employee emotional reaction as they found their moms walking into restaurants. As the result, it has generated 7 million views and 170,000 shares in 2 weeks. More importantly, it has reached 13 million potential customers as Martin (2012) suggests that the increased awareness leads to potentially greater sales and markets share in the future. In this advertising campaign, Facebook played a crucial role in term of auto-playing feature, not to mention, Facebook has significant popularity and considerable

Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009).

Good morning Mrs Steele my names Nikita Copeland-Walker and I am a part of your Marketing Executives team. I am standing here in front of you today to propose a social media marketing strategy that will create an online presence for Urban in Brisbane, help to grow your business which will therefore increase sales and will lead to an increase profit for your business. By the end of this presentation you will understand the different social media platforms and you will have an effective strategy to implement on your company to grow your customer base and brand. Today I will be talking about the different issues that can occur when implementing a social media strategy. I will also evaluate these strategy’s and provide you with my recommended strategy

In this current environment, social media advertising is no longer just a buzzword. It has become one of the ‘next big thing’ in today’s marketing strategy. In the past, it is a challenge to reach out to a wide audience in the shortest

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.

Major developments in the information technology in the global economy have facilitated the success and have also become a core function of both economic and social lives. With these developments in social media marketing it’s possible to talk with the consumer as opposed to the traditional talking at them. This creates a reputation. New media technologies which include the internet, e-commerce, social networking among others have revolutionized how people interact with the world as well as with each other. Traditional media has always been aimed at reach. Even though it covers large numbers the numbers don’t

This document reviews the existing online channels used in the promotion of The Bath Pub, and outlines a digital marketing strategy to be implemented from June 2013 through until June 2014.