Digital Marketing

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Planning Template

1

Introduction

Digital marketing strategy

Day 1:
PLAN
Day 2:
REACH

Contents
Introduction.............................................................................................. 4

Day 3:
ACT

Welcome................................................................................................................................4
Some general advice to keep in mind when planning............................................................5
Creating a structure for your plan..........................................................................................5

ONE. PLAN: Create a digital marketing strategy.................................. 7
Day 4:
CONVERT

Opportunity: Review
…show more content…
Day 1:
PLAN

Our recent research showed1 that shockingly, many organisations are doing digital marketing, but they don’t have a strategy. The reality is that digital channels are still relatively new, so many businesses haven’t responded. We found that a majority of organisations responding now use a planned approach to digital marketing, but many still don’t.

1

Introduction

Welcome

Day 2:
REACH
Day 3:
ACT
Day 4:
CONVERT

Make sure your digital plan is well integrated with all marketing communications and aligns with your business objectives.
1 Smart Insights Managing Digital Marketing 2014 research report (available to all members)

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Digital marketing planning template
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Resources

Strategy Recommendation 1 Create a specific digital marketing plan!
Create a detailed digital marketing plan defining the digital channel strategy for each major market / proposition to provide focus and direction for the future.

Day 5:
ENGAGE

Congratulations on taking steps to improve your digital strategy! We believe that you need to first define a separate digital plan to make the case for more investment in digital marketing and change your approach to managing digital marketing. Then move to a better integrated approach where it’s part of your marketing strategy.

Some

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