Digital Marketing

Digital media not only played immense role in supporting the entertainment industry, but also added a whole new dimension to and redefined how education system was imparted and businesses were operated. It also opens doors for new methods of employment. Digital Media is also now becoming an aggressive tool for marketing. This paper evaluates strategic analysis of Direct TV, a company dealing in the home entertainment industry. While Direct TV is a US based multinational, it plans to take its operations to Philippines.

The next focus is to find totally new types of digital business that create more revenue streams in order to compensate for the declining sales in traditional printed media. That’s mean not only digitalize existing products (digitizing the “cow paths”), but moreover to explore new species of products and services

We are especially grateful to the Marketing team , in particular the members of the digital marketing group, for their input. I look forward to discussing our recommendations with you and will be happy to meet with you and your staff regarding our report and its exciting implications for New Nordic Canada.

This report looks at the company website for Kogan.com which is the client organization and Appliances online, the field related competitor. The criteria used for analysis depends upon four identified criteria which include: trust, content, usability and design. This four criteria will be used to identify the strengths and weaknesses of the particular websites identified above mainly the client company comparing to the competitor company.

The report carries out a thorough analysis of the digital marketing campaign "For the Bold" for product Doritos in social community media and social publishing media. To consider the result whether the campaign succeeds in terms of two criteria of the detailed analysis marketing campaign for growing sales and increasing proximity to customers.

*Establish a tracking system-Implementing solid monitoring with tracking strategy for the website will make you understand how all your marketing efforts are functioning and this will put you on the success path of digital marketing.

“In business, if you keep running, the competition will bite you. If you stand still, they will swallow you.” Victor, Kiam, American Business Leader

Millennial Media (MM) is an independent platform for mobile advertising and was founded in May 2016 by Paul Palmieri and Chris Brandenburg. The stock symbol is MM and is traded under the categories: Other Services Related to Advertising, Other Advertising Services Direct Mail Advertising Services, and Advertising (New York Stock Exchange). Michael Barrett is the CEO of Millennial Media, and has experience in e-commerce, advertising, and sales (Millennial Media, 2014). Their headquarters are located in Baltimore, MD and they have eleven domestic and international offices, with six additional regional offices (Millennial Media- Contact Us, 2014). The company specializes in mobile advertising through helping with bridging the gap between their clients and their clients’ market. They will create innovative advertising with interactive media that makes their platform and solutions unique (Millennial Media- Advertising, 2014). MM will also go as far as to offer solutions to technical issues with mobile outreach and programming ideas that exceed just mass advertising. MM’s revenue on their income statement is stated at $292.65 million (Yahoo Finance- Millennial Media).

X Ltd imported television sets from Taiwan where they were manufactured by the Taiwan Toy Company. The Taiwan Toy Company has an excellent worldwide reputation for producing high quality, very safe products. One of the television sets developed an electrical fault when being shipped to Australia. The fault could only have been detected if every television set was individually tested by X Ltd.

The action plan to achieve the set met object needs to be defined as short, medium and long term basis

Companies are notoriously technology-deprived on the digital marketing side of things. While this situation is being somewhat remedied by the increasing use and availability of automation tools, the digital marketing department is, many times, at the bottom of the IT department’s priority list.

For those working off a plan, your digital marketing checkup will revisit your Goals, Target Audience Profile, and overall Digital Presence.

This is to certify that ANKUR NARANG a student of IMT – CDL Ghaziabad has completed project work on titled “IMPACT OF DIGITAL MARKETING OR E-COMMERCE IN CURRENT BUSINESS SCENARIO:- A CASE STUDY OF TATA CONSULTANCY SERVICES” under my guidance and supervision.

Today in our society and the world of Business we encounter many different genres of marketing to persuade consumers toward certain products or services. One of the most known and used type of marketing businesses use is Digital Marketing. Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Another style of marketing that opposes from Digital Marketing and widely used today I or economy is Traditional Marketing. Traditional Marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers and newspaper print ads. Although Digital Marketing differs from traditional marketing, our economy has been rapidly moving toward the use of Digital Marketing. Studies have shown that cost of Digital Marketing is more efficient, they can unprecedented audience reach, and is better when it comes to direct response from intended audience. Traditional Marketing on the other hand is way more expensive and is more difficult to stay in contact with customer’s. These techniques and associability’s can benefit customers by saving them money and being able to keep in touch with your customers’ needs and wants when running a business.

shift (Bhattacharya and Bolton 2000), and the question of how firms should interact with their