Digital Marketing

This report is written on digital marketing and the goal of this report is to evaluate if the activities from it creates and sustain a competitive advantage.

Digital media not only played immense role in supporting the entertainment industry, but also added a whole new dimension to and redefined how education system was imparted and businesses were operated. It also opens doors for new methods of employment. Digital Media is also now becoming an aggressive tool for marketing. This paper evaluates strategic analysis of Direct TV, a company dealing in the home entertainment industry. While Direct TV is a US based multinational, it plans to take its operations to Philippines.

The next focus is to find totally new types of digital business that create more revenue streams in order to compensate for the declining sales in traditional printed media. That’s mean not only digitalize existing products (digitizing the “cow paths”), but moreover to explore new species of products and services

We are especially grateful to the Marketing team , in particular the members of the digital marketing group, for their input. I look forward to discussing our recommendations with you and will be happy to meet with you and your staff regarding our report and its exciting implications for New Nordic Canada.

*Establish a tracking system-Implementing solid monitoring with tracking strategy for the website will make you understand how all your marketing efforts are functioning and this will put you on the success path of digital marketing.

This is to certify that ANKUR NARANG a student of IMT – CDL Ghaziabad has completed project work on titled “IMPACT OF DIGITAL MARKETING OR E-COMMERCE IN CURRENT BUSINESS SCENARIO:- A CASE STUDY OF TATA CONSULTANCY SERVICES” under my guidance and supervision.

It is no secret that the world of business is evolving at what can only be called a blistering pace. What worked yesterday may not function today and it could very well be outdated tomorrow. There is perhaps no better example of this modernization than in the world of evolving digital strategies. Of course, implementing a successful digital strategy to meet the core needs of any business can be easier said than done. This is the primary reason why the task is generally outsourced to professionals in the industry; they appreciate the bespoke needs and infrastructure of unique companies. So, what are some of the most effective tips to follow when one needs to finally enter into the digital domain? Let 's take a closer look.

Technology has changed almost every aspect of our lives. People, companies and institutions are affected from this new way of accessing information called Internet. We just have to look around and we will see how technology its after almost every operation nowadays. Because of the existence and use of the internet, companies and consumers are developing new habits of interaction between them. Companies need to take care of how they adapt to this habits, focusing in how they can offer their product and how their products can be accessed by their consumers. That is why internet marketing its the branch of marketing in which a high speed growth can be observed in this last decade. Because of technology and internet, the world its very connected, and every slightest change its noticed very rapidly, and at the same time customers are migrating their daily operations online. This can be explained by few variables: time and space convenience, easy shopping and comparison and information exchange.

This report looks at the company website for Kogan.com which is the client organization and Appliances online, the field related competitor. The criteria used for analysis depends upon four identified criteria which include: trust, content, usability and design. This four criteria will be used to identify the strengths and weaknesses of the particular websites identified above mainly the client company comparing to the competitor company.

Why is content hailed as King of Digital Marketing? The answer is that the messages content developers communicate have moved to a new level of purpose. To build authority, you must develop fresh content -- using SEO best practices -- which will generate inbound links. You need to develop a complex content strategy to boost your Social Media marketing so as all of your efforts in Digital Marketing. So having a well-structured content strategy gives you more flexibility and in using the rest of the best practices mentioned below.

X Ltd imported television sets from Taiwan where they were manufactured by the Taiwan Toy Company. The Taiwan Toy Company has an excellent worldwide reputation for producing high quality, very safe products. One of the television sets developed an electrical fault when being shipped to Australia. The fault could only have been detected if every television set was individually tested by X Ltd.

For those working off a plan, your digital marketing checkup will revisit your Goals, Target Audience Profile, and overall Digital Presence.

The report carries out a thorough analysis of the digital marketing campaign "For the Bold" for product Doritos in social community media and social publishing media. To consider the result whether the campaign succeeds in terms of two criteria of the detailed analysis marketing campaign for growing sales and increasing proximity to customers.

Millennial Media (MM) is an independent platform for mobile advertising and was founded in May 2016 by Paul Palmieri and Chris Brandenburg. The stock symbol is MM and is traded under the categories: Other Services Related to Advertising, Other Advertising Services Direct Mail Advertising Services, and Advertising (New York Stock Exchange). Michael Barrett is the CEO of Millennial Media, and has experience in e-commerce, advertising, and sales (Millennial Media, 2014). Their headquarters are located in Baltimore, MD and they have eleven domestic and international offices, with six additional regional offices (Millennial Media- Contact Us, 2014). The company specializes in mobile advertising through helping with bridging the gap between their clients and their clients’ market. They will create innovative advertising with interactive media that makes their platform and solutions unique (Millennial Media- Advertising, 2014). MM will also go as far as to offer solutions to technical issues with mobile outreach and programming ideas that exceed just mass advertising. MM’s revenue on their income statement is stated at $292.65 million (Yahoo Finance- Millennial Media).

shift (Bhattacharya and Bolton 2000), and the question of how firms should interact with their