Digital Marketing

5025 Words21 Pages
CONTENTS PAGE:

The following collection of work will be areas covered in FETAC Descriptor 5N1364 under Learning Outcomes 1, 2, 3, 4, 5, 6 and as detailed in Assignment Brief.

The following elements will be covered in this Assignment Portfolio/Collection of work:

1. The unique characteristics of the web as a marketing medium.

2. The difference between digital marketing and traditional marketing practice.

3. Exploration of a range of digital marketing strategies with explanations of how they integrate with traditional marketing.

4. A description of the stages of analysis, development, implementation and control of digital marketing campaigns.

5. Survey of a range of e-tools to include social
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In some cases traditional marketing intends to provoke a response. Largely it does not offer the opportunity to be interactive. It also can be difficult to measure and has limited access to distant markets. How do you know how many people read your ad, saw your billboard, or watched television for that specific 30 second slot

Read more: http://www.techsling.com/2012/01/digital-marketing-versus-traditional-marketing/#ixzz28KHWppig

DIGITAL MARKETING
This is a difficult question to answer right now as digital media is evolving everyday. What is current to us now could change in just a week. If you’re studying digital marketing, you are looking at everything from your company’s website, through to banner ads on sites, rankings in search engines, mentions in social media, company-owned social media pages, videos on the likes of YouTube, and Facebook and other media websites. The most exciting part of digital media is the majority of it is completely interactive. Geography is less important and has no limitations; it can go globally with a click of a button.
Read more: http://www.techsling.com/2012/01/digital-marketing-versus-traditional-marketing/#ixzz28KHWppig

3. Exploration of a range of digital marketing strategies with explanations of how they integrate with traditional marketing:
Discuss a variety of

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