Digital Marketing Is A Constant Changing Source Of Shopping Essay

It is no exaggeration that you live in a digital world and from that perspective it is imperative that your business has an impressive presence in the digital space.In essence, digital marketing is the future of marketing in the world with the added advantages that it is cheaper than traditional marketing and is measurable.

Online Shopping is a current phenomenon which is fast attaining a great importance in the modern business environment and opening new vistas for marketers. Online shopping has not only made life easier for the consumers but also has thrown numerous opportunities for marketers to address existing customer better and taping new ones. Online shopping defined as the process of shopping where consumers buy products or services from any vendors through internet, it also known as e-shopping / internet shopping (MasterCard Worldwide Insights 2008). In other words, online shopping is the procedure in which a customer purchases a service or product online or through internet. A customer may at his or her leisure ,with comfort of their home buy products

Technology has changed almost every aspect of our lives. People, companies and institutions are affected from this new way of accessing information called Internet. We just have to look around and we will see how technology its after almost every operation nowadays. Because of the existence and use of the internet, companies and consumers are developing new habits of interaction between them. Companies need to take care of how they adapt to this habits, focusing in how they can offer their product and how their products can be accessed by their consumers. That is why internet marketing its the branch of marketing in which a high speed growth can be observed in this last decade. Because of technology and internet, the world its very connected, and every slightest change its noticed very rapidly, and at the same time customers are migrating their daily operations online. This can be explained by few variables: time and space convenience, easy shopping and comparison and information exchange.

As any local business owner, you are probably registered with the local business bureau and have built a website for your self-storage business. But what is the next step? Having a website and hope for customers to come organically is no longer enough. You now also need to be sure that customers can find your business when searching online for a self-storage unit, so the next question is how to market your business online.

Emerging in the early 1900’s, marketing strategies are a fairly youthful practice in the world of business. Nearly a century later, product and service exposure has evolved into the focal point of all business strategies. Majoring in marketing with a concentration in fashion merchandising, I regularly seek out new ways to emerge myself in the world of fashion advertising. My focus narrows in on the collision of fashion and its consumers. After conducting thorough research, it is evident that there is a drastic pivot away from traditional marketing methods toward digital marketing strategies. In an age where technology seems just as important as the oxygen we breathe, I uncovered both the positives and negatives of marketing via social media versus traditional marketing methods. Traditional marketing methods include publishing advertisements through outlets such as billboards, magazines, newspapers, and radio broadcasts, while digital marketing channels consist of social media, pay-per-click advertisements, and newsletters. Triumphing these various marketing strategies, Social Media marketing takes the spotlight in a majority of 21st century business approaches. When pondering why the fashion industry chooses social media marketing rather than traditional marketing methods, it is important to take into consideration various factors. The fashion industry chooses this marketing technique because social media marketing reaches a larger audience, creates strong parasocial

Digital advertising is the type where marketing media is displayed on a digital platform. Advertising through digital can be conducted on any device which runs internet such as mobile phones, automobiles, media devices, billboards, hand-held media devices, etc. Customer base is tried to induce by the product manufacturers by using the digital advertising medium to build or maintain a brand’s image by marketing services and products to the consumers.

Over the last decade, product marketing and ways through which communication takes place between manufacturers and consumers has changed tremendously (Belch & Belch 2004). Due to the technological revolutions and the rise of innovations such as the mobile phones and the internet, control over information has shifted apparently from the manufacturer's hands to the hands of consumers (Belch & Belch 2004). The market environment has also changed due to globalization of marketing strategies, loss of confidence in media advertising, increased reliance on targeted communication methods, and media fragmentation and so on (Belch & Belch 2004).

Since the internet and social media have taken off in popularity, consumers are noticing that

Consumers have witnessed a long chain of negative publicity in regards to corporate scandals, Ponzi schemes, sex scandals, WikiLeaks, and a wide variety of other negative organizational transgressions. One result of this is that, in general consumers have become increasingly skeptical of traditional marketing messages and mediums. Marketing and public relations organizational functions have found it has become increasingly difficult to reach consumers with their organization's message through traditional channels even when the traditional social media channels are considered (Kelly, et al., 2010). Organizations must now find creative solutions to help spread their message.

Imagine you walking in an exceedingly store and take a look at many shirts on. one thing distracts you and you're unable to complete the acquisition. once you click and open your browser to surf cyberspace, you apparently receive some superb deals on merchandise that you simply tried earlier in this store through completely different advertising channels (banner ads, promoted posts etc).

According to most experts, exploiting the digital platforms is the most effective and efficient way to reach the consumer. Technology has developed completely new markets, where the consumers currently exist, and has restructured the traditional ones (Ryan, 2014). Our society has shifted and so did the market. Brands’ existence on digital platforms then, guarantees a broader exposure in the market, and at the same time creates extended brand communications via direct interactivity with the targeted group of people (Young, 2010).

Digital marketing involves the use of digital technologies to market services or products through the internet and social platforms. It provides many opportunities, allowing marketers to expose their brands to a much wider range of people as everyone uses technology. Statistically speaking “the number of users including people aged 55+ has increased by nearly 80%” (Charjan, 2017). Not only is digital marketing the future, it is an ideal form of communication to gain many consumers. If companies do not keep pace with digital marketing, they are in risk of going bankrupt and losing consumers. In this case, the well-known confectionary brand Darrell Lea has “gone bust after 85 years in business, putting more than 700 jobs under threat” (Speedy, 2012), due to constant negative profits and lack of digital marketing which has had a major impact on their company.

The use of as a channel of promotion management in the developed world had gained rapid growth in the past two decades. Since the introduction of the World Wide Web (WWW) and development of browsers, the internet has become a popular platform for commercial transactions. The business world has become extremely competitive and there is a need for businesses to adopt new technologies in order to be competitive. The main difference between internet based marketing and ordinary marketing is that the internet is founded on abundance while the real world business is based on scarcity. The introduction of internet based business or electronic commerce offers vast and unique opportunities to businesses which are able to compete in the same level with every other business.

Amazon.com named after one of the mightiest River on Earth or One of the most dangerous Forests of Mother Nature (Amazon, 2015). It is considered as the multi-national brand name in the world of internet shopping that has been taken by the world storm in a very short period of time (Amazon, 2015). It has been satisfying its customers with almost everything available in the international online markets.

Digital marketing is one type of marketing being widely used to promote products or services and to reach consumers using digital channels. It includes mobile phones, social media marketing, display advertising, search engine marketing, many other forms of digital media. Digital marketing can give value in the form of time, attention and advocacy from the consumer. Digital marketing strategies