Digital Marketing Plan For A Marketing Strategy

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

A successful marketing campaign needs a lot of planning up front, a very granular plan, down to the details can help eliminate any surprises along the way and ensure a smooth campaign and increase the chances of achieving your goals.

In The Marketing Plan Handbook, Chernev gives a simplified approach to writing marketing plans. It outlines the basic principles of writing a marketing plan and it puts emphasis on marketing as a value-management process. It incorporates the relevant aspects of the business, such as the financial, operational, technological and organizational aspects. Chernev states that marketing plans do not have to be lengthy but should contain need-to-know information and not so much nice-to-know information which is not directly related to the decision at hand and is rarely actionable. He breaks down the marketing plan in eight parts: executive summary, situation analysis, goal, strategy,

Strong visual concepts, dedicated social media coverage and highly engaging content are all needed to stir public interest and successfully turn potential buyers into loyal customers. We always go above and beyond our clients’ expectations by delivering marketing solutions that guarantee more. Additionally, our team never misses an opportunity to direct clients’ towards trends that are certain to deliver the ideal experience to customers.

The digital marketing action plan outlined in our report reflects the results of our research in similar fields within a national and international marketplace.

The Home Depot campaign will utilize Pinterest as the primary media outlet to achieve media objectives. Pinterest has a strong following in the female demographic with “more than 70 million users, who are female,” (Helmrich, 2015). As of January 2015, “22 percent of U.S. Pinterest users were between 25 and 34 years old. The second-largest user group was 35 to 44 year olds with a 21.3 percent share,” (Distribution of Pinterest users, 2015). Pinterest user’ actions fall into three categories depending on how they interact with the site, “ discovering things, saving things or taking action on something like clicking through and making a purchase,” (Morrison, 2015). The objective of our campaign is to interact with women discovering our Home Depot page with pins and projects, saving DIY and construction project ideas and calling them to action to buy personalized items for their projects with online incentives. Pinterest is an effective medium to reach approximately 43% of the target audience of women ages 30-40 in the working mom segment which, is between the first and second highest Pinterest user categories.

https://youtu.be/-ul65NjOMzo, and https://youtu.be/PDWvcsTloJo), the outlines at http://www.mplans.com/ provide a basis or starting point for the marketing plan. Adding a modicum of formal training [e.g., the MKGT-200-40B college course and related textbook Marketing Strategy, Text and Cases. (Ferrell, O. C., & Hartline, M. D. (2014) provides informative details, including formal or professional marketing plan content, examples, and requirements. Using just the outlines or sample templates at http://www.mplans.com/, might suffice for a beginning structure or learning how to create a

Every one of the major candy brands has accounts on Instagram, Facebook, and Twitter. They frequently offer specials and have other promotional items on their pages. This engages their consumers and keeps a public interest alive. Currently, Deborah Ann’s only has a Facebook account that is seldom used. This lack of social media utilization may be to blame for Deborah Ann’s less than great customer acquisition rate.

A target audience can be separated into deferent groups such as gender, age group, marital status, e.g. male, young people, single people.

After Ryan had planning on this all area, so Ryan starts to develop a sound marketing plan. Marketing plan prepared by Ryan is to determine the size of the potential market in units and dollars, estimate the market share that could expect to attain, and then develop sales projections over a 12-month period.

As an important part of strategic planning, measurement and control are critical elements in developing a marketing plan. This is primarily because the absence of a comprehensive evaluation or monitoring process in a well-written marketing plan contributes to failure. In most cases, business owners experience several difficulties in evaluating whether their marketing techniques and initiatives are working. The difficulties are even tricky when the marketing initiatives or techniques incorporate activities that are carried out simultaneously. However, these difficulties can be addressed by effective evaluation of the marketing plan through personnel, financial, and operations goals or indicators.

The other approach is the creation of fun pages on Facebook and Twitter. Consumers can understand the store’s agenda and inform them about the new materials produced. The advertisement method has made it easier to get more customers (Soskin, 2010, p. 27). The development has resulted from the fact that the major visitors of social sites are the youths who comprise a greater percentage of the store’s potential customers. iTunes has created various pages for different products marketed at the store. This has helped to advertise the products thereby marketing them to new customers.

While these mobile opportunities were enticing, Ms. Bornstein still had to make a business case to Suliteanu. It would be necessary to define key metrics to measure the success of social media, video, and mobile for 2011 and beyond, as part of her long-term strategy for Sephora’s online media spending. To measure its return on investment, Ms. Bornstein reviewed a Third Party Social Media Evaluation Framework (Ofek & Wagonfield, 2012, Exhibit 14). Using this framework, Ms. Bornstein could measure the current investments Sephora was making in its social media and make three key arguments in her proposal. First, Sephora successfully generated a wide range of interactions with its social media (See Appendix, Exhibit 1). According to the third party, consumers could be sorted into three categories based on their levels of engagement: Advocates, Followers, and Searchers. Using a conversion rate, Sephora can see clearly that its social media participants turned into buyers. Ms. Bornstein must direct her attention to these metrics as they provide the most straight-forward return on investment numbers for Sephora’s social media outlet. Second, Ms. Bornstein already knows the value of its Facebook followers. Sephora entered the Facebook scene in 2008 by creating a Facebook Fan Page. By 2009, it had 300,000 followers and by September 2010, it had 812,000. Based on the analysis of an

Companies are notoriously technology-deprived on the digital marketing side of things. While this situation is being somewhat remedied by the increasing use and availability of automation tools, the digital marketing department is, many times, at the bottom of the IT department’s priority list.

There are six main steps to create the digital marketing plan--- Situation analyze, objectives, strategy, tactics, actions and control. Both theories of consumer behavior and interactive marketing will be combined to help developing the KFC restaurant in Norwich.