Digital Marketing Plan Template Essay

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Digital Marketing campaign template

about this template

We’ve created this template to help marketers plan a campaign and also brief colleagues and agencies in a way which really integrates digital marketing into their campaigns. Agencies may find it useful for reviewing their campaign processes. We also hope it will help prompt you to think of different ways of integrating new digital marketing approaches into your campaigns.

It’s created by Dave Chaffey and Danyl Bosomworth of the digital marketing advice site, Smart Insights.

If you want to download it, you can find this document on our site at:

template structure

The marketing campaign
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It’s important to define this so that you can get aligned |
| |to the wider business and ensure you choose the right communication channels, |
| |promotional tactics, offers and creative approach |
|5. Media mix and budgeting |Recommended %age investment in digital media, e.g. |
| |Paid search |
| |Display advertising |
| |Social media |
| |Online PR |
| | |
| |Total budget available: |
| |Planning & research |
| |Creative & content assets (e.g. videos) |

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