Digital Marketing Web Analysis Report

When accessing a website there are certain peculiarities that may enhance or distract from a pleasant experience. If those peculiarities are too great, a visitor is likely to leave the web page without completing the intended objective of the site owner. Toward that end, this paper compares the websites of two similar online retailers Dick’s Sporting Goods (Dick’s) and Sports Authority (SA). Comparisons were made of each company’s home page and product pages. Product pages were of similar items, by the same manufacturer if possible. The criteria used was modified from published lists however since most of these lists are several years old the author has eliminated some criteria that is obsolete with advances in technology and speed and included some criteria that is relative in today’s era of mobility, privacy and security concerns.

The internet helps Tesco to be efficient as they can collect orders in advance and prepare for them. They are able to continue business in-store and serve others at home. With a couple of extra staff (to be the ‘pickers’ and drivers to deliver) Tesco are able to maximise efficiency by adding extra orders from customers that aren’t in-store and this reduces the amount of people in the store which may block shelves if it gets too crowded. Time and money is

MSS MUNSHI,Munshi A(July 2012. ).Digital matketing.A new buzz word.International Journal of Business Economics & Management Research, Vol.2 Issue 7,

This paper will concentrate on two web sites. The fundamental difference between the two is how much one advertises, and how the other sets the viewer in the right direction. The better of the web sites, in my opinion, is the one

Given that the UK has fully embraced e-commerce and Internet shoppers now contribute more to the nation’s GDP than other country in the G20, it is perhaps unsurprising that it spawned one of the world’s leading online retailers – ASOS (As Seen On Screen). When launched in 2000, the website was aimed at providing consumers a tool to buy clothes and accessories that had been worn by celebrities, or otherwise items ‘As Seen on Screen’, but has since grown to a global online fashion store that has over 65,000 products that are targeted at the ‘20-somethings market’. ASOS ideal customer is a female, 20 year old, fashion-lover: an avid consumer and communicator who are inspired by celebrities and the media. ASOS aim to gain an

Consumers also need to trust the firms they buy from. Online business is on the spotlight when it comes to trust. Many customers have been cheated while buying online. For instance a customer buys a given commodity, pays for it and the seller disappears. Business leaders intending to carry out e-commerce have a challenge in internet based business transactions. Consumers want to be confident that what they are buying will be delivered and they will not suffer from any misguidance or failure of delivery may it be now or in the future. Reliability is the key to online business.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Because innovative technologies have transformed the world, and created an easy access to computers, the Internet has revolutionized traditional shopping, from a brick-and-mortar status to E-commerce. Today, a consumer can avoid errands and buy almost everything without living the comfort of his or her home. The author of this paper, ventured in the experience as an online naïve customer, provides a guideline of how-to-shop-safely-on-line for the first time. First, the paper covers the basic precautions and steps of where to search for buying a camcorder online from a specific merchant, a shopping portal, and a comparison-shopping site. Secondly, the author compares three selected Web sites and focuses on the purchase itself. Last, the

Regarding the first objective, an investigation shows that a higher initial online trust lead not directly to more transactions in the future, but is necessary for a positive first impression, which need to influence expectations of a considered supplier about possible future transactions. Users must have directly the trustworthy feeling that the website can meet and fulfil in their information seeking process. In order to create an online trustworthy environments on a pure play internet B2B e-commerce, four different web-based elements have to be taken into consideration, which are founded by accomplishing the second objective. Together with achieving the third objective by conducting an eye tracking test, the main research question is answered in the following paragraph.

This report gives us detail information about e-commerce electronic web site Crutchfield.com which is based on an online order with high quality content information to customers. This enterprise was started 40 years ago by Bill Crutchfield as a print “miagalog” with an objective to provide a new and better approach of shopping experience. Currently the company has built one of the most successful consumer electronics stores online by providing more informative content than its competition. Crutchfield website includes product reviews, videos and online tools supported by a team of experts who can be contacted by medium of phone satellite.

Since clothing is a basic necessity and it can be sold in many creative ways, I’ve decided to make my product an online clothing store. I plan to sell my apparel online, because majority of sales in the twenty-first century are being done on an internet domain. According to Cira, the Canadian Internet Registry, by 2019 Canadians will spend approximately nine billion dollars on online commerce (Cira, 2016). I aim to sell wearables because according Cira, 42% of online purchases made in 2013 were clothing based (Cira, 2016). I plan on selling this for the target age of 18-34 because they are the the most fluent in e-commerce and they make up the majority of the online shopping market according to Business Insider (Smith,

Designing of web engines is the first activity of the marketing. The designing of business websites helps the customers to get more about the organization and the products (Best, 2012, p. 45). New clients can access the website for further details about the products, interact with the organization and receive feedback from the organization. If the website is poor and the contents are not appealing, the clients will withdraw making the sales to decline. Unilever Company has improved their websites that enable the clients to interact with the company and get instant feedbacks from even the managerial staff (Montgomery, 2008, p.

But they not only have to provide the information to the clients but also manage the information and keep updating it from time to time. This effective informative website will promote the company’s image by showing its dynamism and innovative spirit and also create brand loyalty. They believed that this will not only represent a step towards efficient relationship but also a way to increase loyalty and show customers that how they can add value. This will also act as differentiation strategy and at the same time reduce the on-site assistance and its related costs.

The ad format for broad marketing will be static images. All three websites will use the same image for branding consistency and so that each campaign can be

With the introduction of internet and e-commerce many companies have been performing their business transactions through e portals such as C2B (Consumer to Business), B2C (Business to Consumer) etc. Increasing technology changes has bought tremendous changes in online business transactions and /or processes (buying and selling) and currently this process has become common. Currently E-commerce portals are playing a vital role in online business and here most consumers have varying opinions or views on online transactions especially security, privacy and trust. Security and privacy are the two major aspects that drive online businesses which leads online consumers to develop