Digital Media and Digital Technology

People are connected more by social media and marketing executives have taken notice. The innovation in technology online and through television has increased. Today, people use the internet for shopping using various tools such as laptop and iPhones. We are in the new age of marketing where people are connected via social media and business is trended online. Thus, the innovation in interactive television and online services has expanded the strategies and tactics. This is so because more and more people are using internet for shopping, taking the purchase decisions via range of tools such as laptops, tablets, mobile phones, etc. Throughout

This paper entails the influence that social media has become an important aspect in our lives to such a point that is inedible not to be connected. Explaining the concepts as to why we use social media on both business and personal matter or both combined. Communication has gone severely digital and has increase business marketing to an extreme profitable level. The efficiency of data collection and cloud computing through social media providing business/companies with an upper hand advantage for marketing strategies. The opportunity for conveniency of digital application connections for each and every individual on the internet and to have the option as to what kind of information you want to receive. Whereas detailing the usage from an advantage

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms.

Currently, the business world is rapidly changing due to technology advancement. Every company needs to catch up to the latest trends to be able to survive in the industry (Olsen, 2005). Turning into the digital age, online marketing like social media are now being used in most organizations. It is a good opportunity for companies to apply digital marketing to their marketing activities since it is much cheaper and affordable than the traditional marketing methods. Moreover, online media will enable marketing team to get customers’ feedback about their products and services in real time and improve what negatively affects their company (Irwin, 2011).

In recent years, digital technologies have changed dramatically, consequentially having a significant impact on the music industry, who have been forced to alter their methods of production; to counteract the increased fickleness of music audiences, whose tastes are ever-changing and seek instant gratification. The evolution of the music industry has been acutely influenced by the developments in technology. It could be argued that technology has been a significant challenge for style of cultural production, the economic relationships within these, and of course... the law.

A contemporary method of marketing that can be effectively utilized to benefit us is social media. This will be vital in the

For any company or business, their mission is to provide the most enjoyable experience for their customers (Assaad and Gomez, 2011). Before social media, marketing and advertising was limited to the traditional methods of marketing, including tv, print, and radio (Demoss, 2014). Older methods of reaching consumers must adapt to a new model of marketing communication strategies, focusing primarily on all forms of social media (Paquette, 2013).

First, the company’s products need further marketing in order to increase its popularity. As is known to all, the current economic development is highly influenced by Internet technology. More and more companies nowadays choose to establish their e-commerce model to expand market and reduce business cost. In particular, technological advancements such as social media and information technology are increasingly utilized in business marketing strategies. But the company does not yet have relevant channels; its official website is mainly about corporate and product introduction. It is suggested that the company may establish its own electronic booking system and digital payment in its online shops, make use of online distribution channels to save cost, and apply smartphone apps to increase its interaction with customers.

Digital media is more than a new form of communication, it is an entirely different world of social interaction. The internet allows an instant, direct and interactive experience between businesses and consumers that encourages much more consumer involvement than ever before. Marketers have seen a gradual decline in traditional advertisement methods, and have shifted to a more social media based marketing campaign. The fundamentals of marketing need to be updated to keep up with the fast-paced lives of consumers. Companies who are not taking advantage of this digital platform will most likely fail no matter how large

With an increasing availability of smartphones, Exodus and Company should exercise more below the line advertisement of direct /electronic mailing together with Twitter and Facebook posts. The costs of executing are low; nevertheless it offers a more extensive market to potential customers. An advantage of implementing this marketing strategy would be the business to customer relationship the company has on a more social level. A disadvantage would be the needed deeper understanding of social trends, culture and customers themselves.

My story of being a consumer of digital media is a brief one. Aside from having a limited amount of time due to work, school, and family, I was born well before the arrival of the internet and cell phone. Growing up without easy access to the world and the ability to seek any type of information, watch any type of show, or read any type of book right at the touch of my fingertips may seem odd now; however, it was my way of life for almost thirty years. Even now, at age 54, I am amazed at how much technology has changed virtually every aspect of my life and things which seemed as if their only place was featured on The Jetson’s cartoon show are now reality.

Digital media has been part of my life since childhood. As a millennial, I am more accustomed to digital modes of communication than traditional ones. Moreover, I get almost all my news through digital-based sources. Knowing that my experience is similar to that of many other millennials, and also being aware of the debate about the legitimacy of digital media, I found this research area very interesting.

Regarding my photographic process - I am somewhat bilingual, making use of both analog film and digital technologies. I primarily shoot large format sheet film with a view camera because of the amount of control the camera provides and the rich, descriptive negative that the process yields. The image is output in the form of archival pigment prints which are then sprayed with a clear coat that enhances the blacks of the print. The prints are produced using a drum scanner and large format printers which provide a high degree of control, sharpness, and description that is imperative to my work and not possible in the dark room.

In the age of new digital media, it has become all the easier for consumers to be able to share their media online, on various different sites. Whether that is audio, video, or images, there are a whole host of different platforms in which users can upload their content on to and, in turn, can interact with other uses that have the same interests. In this report I will be looking at different social media sites, all with a different media demographic and discuss the advantages and drawbacks of each site in regards to the consumer, and whether they are the best sites to use in their own respective media areas.

The increase of social media and the development of mobile technology in the last decade has been significant, which has transformed the communication strategies and especially with sharing the experiences and how information should be marketed to the target audience.