DIGITAL TECH DISRUPT
-The change occurred from the introduction digital photography and over the reign of the film based photography, in other words the switch from chemical based image capturing towards data storage represent perfectly the disruption effect an innovation can have within an industry and its players. The introduction of cameras using digital imaging started to be sold in the last decade of 19th century. With this new technology, the products and their composition changed; the main hardware which is the camera but also the consumables. When cameras used to rely on a roll film before, they now are composed of a memory card. This technological switch allows the cameras to be of smaller size, of easier use and manipulation and basically in overall, more user-friendly. However, when those new products were initially developed and introduced to the market, the quality of the pictures provided by the digital cameras did not match the ones using the old traditional technology. Indeed, the chemical films still had a quality advantage, and as a new technology is created, it requires some time to be refined and affordable to best satisfy consumers. It is said that time will enable the innovative company as well as competition to adapt the product and compete over price which is in the interest of the customer (ref). This explains why it had been anticipated that this disruptive innovation would take one or two decades before responding to market expectations. The
3-D (3- dimensional) is the creation, display and manipulation of objects in the computer in three dimensions. 3D Graphics are based on Vector graphs stored as a set of instructions describing the coordinates for lines and shapes in a 3-dimensional space. The Vectors form a wireframe, which is covered with surface texture and color to create a graphic of a 3-D object that is called rendering.
Experimentation - An experimental photography technique can be defined as anything that we use to change a photography in a way that differs from just taking a photograph. It is a mean of depicting a visual image that does not have an
It was Kodak’s’ strategy to sell the cameras at low prices, and it used to earn revenue from the films; this strategy is called the razor-blade strategy. This model for photography became flop when Sony introduced a camera with floppy disk inside, in which there wasn’t any use of films. As a result of Sony’s introduction of the Mavica in 1981, Kodak took it as a threat and started investing in the digital photography. For this purpose, it has conducted a huge research on the digital photography. As exposed by Fisher in 1997, Kodak’s respond wasn’t appropriate for the digital world: “One of the mistakes we [Kodak] have made is that we [Kodak]’ve tried to do it all. We [Kodak] do not have to pursue all aspects of the digital opportunity and service side.”
Great advancements in technology of cameras are helping and hurting professionals. They allow photographers to offer a better product and a greater range of packages, being able to blow picture up or shrink them to fit on a mug or key ring (Ibisworld.com.au, 2014).
Between the use of film or digital photography, film is the more effective method when looking for originality and creativity. With the adoption of digital photography, the younger generations, as well as the older and more current photographers are becoming lazy. These groups must recognize that the art of the photograph is being jeopardized by the digital camera and the camera phone. For the current photographers as well as amateur photographers, this essay will serve as testimony to film as well as other chemical methods, and how they shouldn’t be ignored, but preferred. The digital era has had a massive impact on the art world and all of its mediums, but for photography this impact has resulted in the removal of the human from the photograph making process. This intimate process is what makes it an art form. All of films imperfections and unique qualities, as well as its monetary value and scarcity are just a few factors that have made it so precious. To replace this entire process with a microchip is offensive and undermines the importance of the process that is needed to make a photograph. Anyone can take a picture but you must make a photograph, and this skill is being simplified to a digital camera. The impact of the digital era on photography has hindered the process of making a photograph; painting the art form obsolete in today’s society.
Shutter Speed: blocks light from the sensor until the button is press then opens for a specific set of time (Larger #’s→ faster) controls light, motion, and movement
(Bellis, 2009) Nevertheless, the main selling point of digital cameras was the convenient way that they could be stored. Every exposure is almost instantly saved to a removable disk drive, which remarkably expired the use of darkroom processing. It was convenient, less time was needed to produce an image, making it particularly appealing to journalism. The photograph has since then become an instant process. Combined with the invention of the Internet, and booming industry of personal computers, the newer technology would expire its predecessor. There are billions of photographs on the Internet, comprising the largest most diverse photo collection ever assembled. We have access to imagery from all over the world, using key words and hash tags to catalogue imagery and content; we can see what is happening without being there. The introduction of digital photography has enabled photographers to record terabits of imagery which can be stored in minute places, meaning the coverage that we have of the modern world is greater than ever. Unlike the formats that Henri Cartier-Bresson used, where each roll of film, or negative slide needed storing in a large physical place, under controlled conditions, an archive of objects. Automation came with digital photography, its combination of digital components allowed the camera to automatically detect light qualities, and
The film industry has continuously changed since its inception due to rapid technology advancements. Camera technology has been a key factor that has influenced the growth of filmmaking. The first motion picture in the world was produced in the early 1880s, and the first public screening occurred ten years later. It didn’t take long for the quality of films to improve as new filmmaking equipment emerged. Ever since the first movie was produced, the film industry has been continuously changing in response to emerging filmmaking technology. Introduction of digital photography and digital data storage along with the development of internet significantly influenced the film industry (Barsam, 2015). These technologies contributed
Finally, once you've uploaded and edited your images, you'll probably want to share them with your friends and family. There are many different ways to share photos, but the most popular are using sites like Facebook or Flickr. Sharing your photos online allows your friends and family to see how you're doing without you taking the time and effort to print out and mail them
While the original Daguerreotype started a massive surge on photography, two later inventions turned photography social phenomenon that became ingrained in our lives today. The first of these inventions is called the “calotype” process. invented in 1839 by William Henry Fox Talbot this method of photography involved exposing chemically treated paper, producing a “negative” that could be redeveloped. This allow for multiple copies of the same image to be printed, and is the predecessor to modern film photography. The next major breakthrough in the art of photography was the portable camera. Before its inception, most photos were taken using a large, cumbersome device that worked as a camera and darkroom for developing glass plates coated with a sticky collodion solution. (film photography was
Today, more people are getting hooked on Digital photography. Since the birth of digital photography, it has been easier and more convenient for people to capture the best photos they desire. Digital Photography indeed has become the wave of today and in the near future. But what if you're still using the old mode of taking photos- the film photography? Well, think again.
While Eastman Kodak has remained an industry leader in the sales of film for photo-imaging, over the past five years Kodak has underestimated the demand for digital cameras. Digital cameras require no film whatsoever and with Kodak’s main line of production being film Kodak has suffered great losses in net profit. Just in 2004 Camera film sales have been falling even than projected. The Photo Marketing Association predicted a six percent drop in film sales and Kodak projected an even more dismal 10-12 percent drop in film sales. The actual drop in sales reached an unforeseen 18%. In 2003 digital camera sales were greater than traditional film camera sales for the first time.
Digital camera market has enjoyed tremendous growth since it was introduced in the photographic industry. Starting in 1998, price has been falling rapidly. In addition, the development of CMOS allowed digital camera to not only capture professional market, but also enter consumer market. It was estimated that in 2006 forecast would peak with 63% penetration rate for digital cameras in the US. After 2006, the growth rate was expected to fall negative.
However as the authors stressed, probably more significant than the change in how images are produced, distributed and used, are the ideas to which the changes are giving rise and how digital imaging is challenging and changing traditional ways of seeing and thinking. It seems that our traditional belief that ‘the camera never lies’ has been brought into question. It also appears important to consider who
Perez overly confident in forecasting Kodak's massive growth over the next four years, unfortunately these high statistics for Kodak quickly went down the drain. The digital camera had taken over the industry and Kodak had to keep up in any way possible, putting them in a situation where they either had to adapt or call it quits. Hiring the engineer who invented the first digital camera, laying off plenty of workers from traditional photography were only mere steps Kodak took in order to take the product to its maximum potential in hopes of becoming the market leader and making there mark in the market. Even with all this effort, Kodak never even made it through second place, Canon leading the market the company hadn’t lost hope but remained the go to place when consumers needed or wanted the old traditional ways of photography.