Digital Revolution : E Commerce

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3.The Digital revolution: E-commerce The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. (Arjun 2013) Therefore, detailed product information and improved service attracts more and more people changed their consumer behavior from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized…show more content…
Life has become very convenient for the consumer: thanks to e-commerce you can now choose and purchase almost anything – from books and films to clothing and airline tickets – from the comfort of your home computer. This approach to shopping has grown dramatically in Germany in recent years. In 2000, e-commerce accounted for sales worth EUR 2.5 billion; for 2014 the forecast is for turnover of EUR 33 billion. A current study showed that nine out of ten German internet users across all age groups shop online. Internet consumers buy mainly books, shoes and clothing, but other online purchases include tickets for events and entertainment media such as CDs and DVDs. The social aspect of e-commerce is also interesting: almost three quarters of internet users read the opinions of other customers and over one third leave feedback of their own. ( However, Online shopping also shows its negative side. As delayed deliveries, damaged goods and even items supplied by mistake are always happened. Moreover, consumers are not able to inspect goods in advance of purchase, a major concern in the case of expensive items. But it appears that online shoppers are not deterred by such disadvantages: although six out of ten consumers have had a negative experience, 64 per cent of them rate the solution offered by the vendor as positive or very
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