Digital Revolution : E Commerce

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.

It is a technologically advanced world, and today the internet is one of the most prominent mediums through which the companies across the globe for marketing their product and services to the potential customers. Today, for each and every company it is very important to have a strong presence over the internet. The websites are the best and the most effective medium that is utilized by the companies to be ahead of their competitor’s.

In the contemporary society, the use of e-commerce has gained much popularity among many nations globally. This has been enhanced by the use of digital media which, has to a large extent boosted the way such activities are carried out. E-commerce is the transaction by which individuals do the act of buying and selling of products and services through online platforms. This paper, therefore, sheds light on how digital media have influenced the field of e-commerce in the US, France, and German.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Quality of products: The main disadvantage of online shopping is the product quality. If buy some clothes in online shopping means you do not have any idea about the product quality. Because we can’t judge the quality of cloth without touching it. After receive the product then only you know the quality of the product. This is the main reason many people does not trust in online shopping.

As a tool available to a fairly wide public, the internet is only twenty years old, but it is already the key catalyst of the most extensive and fastest technological revolution in history. The internet, the single most powerful agent of change in recent history, In the words of Arthur.C Clarke, “any sufficiently advanced technology is indistinguishable from magic,” ("Quotations Page: Quote from Arthur C. Clarke," n.d.)The rapid pare and reach of the change wrought by the internet indeed has a touch of magic about them. There are two main ways to go shopping in our daily lives. One is shopping online; another is shopping at the real shop. As a matter fact, shopping online is a new way for people to go shopping. Online shopping is better than shopping at the shop in some ways in my opinion, shopping online has a strong advantage; it helps you save your money in many ways, provides comfort, open standards for communicating data and information between computer.

Internets make life simple and innovate. People are doing business online and trades have become more easy and fast due to this. Internet provides new customs to promote business. Website becomes the essence of online business like to show their services and products. Internet gathers all competitors and consumers in one place. It brings new way to promote, adversities products and services in market (Barry Silverstein, 2002, p.3).

Online shopping provides consumers with and experience of sensation. Making payments or shopping can be done everywhere and anywhere as long as there is an internet connection. The internet allows customers to do shopping online anytime and anywhere, which means customer can browse and shopping online 24-hours a day, 7 days a week from home or office, which attracts some time-starved shoppers come to Internet for save time to searching products in physical store. Additionally, Internet offers some good ways to save money and time. For example, shoppers do not need go out to the physical store and thus there is no transportation

Online shopping is slowly but surely dismantling the way Americans have shopped for decades. Ease of use, lack of annoying salesmen and a lower price point are all reasons consumers are shifting from the other mediums of shopping. Online shopping, over wise known as E-Commerce is when shoppers search the internet for the best prices or stores that offer the best online shopping experience and have the items they want shipped directly to their front doors. Some strengths and weaknesses include:

However, there are several reason hinder in the consumer are involved in online shopping because some of the consumer are not willing to take part in online purchased due to the valid reason because there are worried about the quality of the product in online are not durable, moreover, there are not confident

These generations of hi-tech customers are more demanding and more tech savvy. They have better access to information and technology. They are accessing the information from various devices including smart phones, tablets, and other medium of social media and retail kiosk. There are fair chances of buying habits of customers influenced by friend’s recommendations, promotions offers n mail or text messages or searching through internet. The freedom of buying the product at owns ease and comfort is enticing them as they can do it in any hour of the day whether day or night. They might prefer to see and touch the product at store but prefer to buy it online.

Before we start practically working on our project we had to do a lot of theoretical work which includes reading research papers to get a clearer image of recent advancements in the field of Online shopping . In-fact we believe research is the most essential phase of our project because this is the first time we are working on this particular type of project and it’s a challenge for us. So, to make ourselves feel comfortable with this project it was quite necessary for us to understand Online shopping & its various application and the ongoing researches in this field.

Consumers have now more alternatives and a greater selection of products and information. They benefit from higher price transparency which is two edged for the companies. However, there are new limitations of electronic shopping for consumers compared to the bricks and mortal retailing. The shopping experience, habits and the way to evaluate the choice of product is different. On the internet one is not able to use all five senses like touching, smelling, tasting, seeing and hearing. There is less personal attention for the buyer and one can not buy with cash money. The fact that consumers are able to search for more information on the products and prices has also the disadvantage that the information is very broad and often not practical. People get “lost in hyperspace” (Van Baal, 2006). Another critical for breakthrough of online retailing is privacy and security concerns.

Evidently, the Internet has resulted in a fundamental shift in retailing practice, creating a shift in both consumer and business behavior, which has been compared to that of the Industrial Revolution. … Further, the relationship between customer satisfaction and consumer spending is positive, where higher e-satisfaction results in more spending in e-commerce. (Nisar and Prabhakar, 135)