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Digital Revolution

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“Describe the impact of the digital revolution on marketing and on consumer behaviour”

What is Digital Revolution?
It is the change to digital technology from analog mechanical and electronic technology which happened during 1980s and still going till today.
What is Marketing?
Marketing is a process of selling and promoting good and services; it involves market research as well as advertising.
What is Consumer Behaviour?
It is a study about people, who are consumers of how, why, when, and where they do or don’t buy a good or a service, it is a study of understanding their decisions in buying a product.

Digital revolution has generated a change in the world, which will change basically everything, from the way we live, our …show more content…

Banks and insurance companies have adopted this method to make it more convenient for consumers as well as to attract consumers.
Transactions between businesses have also changed as they can communicate through email or chat to make communication faster and easier.
Some companies such as Dell have a toll free number for customers who have trouble with their gadgets and can call the number and talk to the operator and can repair the gadget by themselves with the aid of the operator on the phone. This saves time and money for the consumers as they do not have to travel to the repair centre and pay for repair services.

Advertising has also changed due to digital revolution as they there are many types of media to reach the wanted audience; marketers can customize the way they advertise to grab the consumer’s attention in the most creative way and in many types of media, anytime and anywhere. Advertising today has become very important as it is how marketers let consumers know about their products and services, that is why advertising also has to evolve accordingly to technology.
Digital Revolution has also made an impact on consumer behaviour, because as marketing evolves with technology, the consumers will also move into the 21st century, which makes their choices and decisions behind buying a product change.
Consumers today, as I’ve mentioned have many choices to choose from and so,

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