Digital Technology on the Media Industry

1499 Words6 Pages
Explore the impact of digital technologies on the music industries

In recent years, digital technologies have changed dramatically, consequentially having a significant impact on the music industry, who have been forced to alter their methods of production; to counteract the increased fickleness of music audiences, whose tastes are ever-changing and seek instant gratification. The evolution of the music industry has been acutely influenced by the developments in technology. It could be argued that technology has been a significant challenge for style of cultural production, the economic relationships within these, and of course... the law.
In addition, whilst piracy has always been an issue, the widespread use of internet based
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Conversely - as many artists and record companies argue – music distribution in this manner has many a disadvantage. For example, It has been estimated that over 95% of downloading is done illegally, and the ease of access has turned this type of illegal activity into a casual affair, which is done on a frequent basis. The concern is artists not receiving their appropriate royalties, as obviously when downloading in an illegal fashion, nothing is actually purchased.
Recently there has been quite a backlash, with musicians attempting to sue file sharing and music distributing sites, demanding sums of money for each song that’s been illegally copied. Obviously the issue of theft is rife, but the argument is that it’s the people performing the acts that are against the law that should be punished, and not the technology itself. The publicity in cases like these seem to make the artist appear less popular, and ironically it’s the sites that actually benefit from the media attention, by the increased hits from curious media consumers.

A recent report suggests that only 5% of the music we acquire from online is purchased legitimately. It’s been said that at least 7 million people in Britain alone use illegal downloads, costing the economy not just billions of pounds, but also thousands of jobs too. ‘David Lammy, minister for intellectual property, said: "Illegal
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