Digital Transformations Rethinking What Customer 's Value Most And Creating Operating Models

They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target

Technology is always changing or updating to work better or maybe to look better, to attract more people etc. Nowadays technology is used nearly everywhere and has become very popular. Computers are one technology that is used for many, many reasons by millions of people throughout the world. The internet is very important and many functions within the internet are used and updated/added to the internet to make ‘life easier’. Businesses that are based online such as Zara have a great advantage of using these functions but Zara is also confronted with the changes that are being made. Customers like to see things that are modern and ‘in with the trend’.

We are at the forefront of an information revolution. Firms are increasingly relying on data to drive strategic and business decisions. Upstart companies are giving market leaders a run for their money by tapping into advanced data analytics, statistical modeling and open source software. Multi-billion dollar companies like Uber and Airbnb have shown a groundbreaking data-driven way to connect its products & services to their customers. We are living in a world where every customer touch point with a digital device is being recorded and monetized. Every business has to reinvent, transform, and adapt its products and services to meet the demand of its digital savvy customers or face the risk of becoming obsolete.

With the rapid development of information technology, the world is increasingly connected and the gap between companies and consumers is shrinking. Meanwhile, with a

Information systems have gone through many changes. Experts currently refer to the current era as the “Customer-Focused Era” of modern computing (Petter & Mclean, 2012).

Technology has advanced and changed very rapidly. Our business world depends on the most recent technology. Technology impacts customers’ choices of buying because what costumers want is convenience and personal satisfied tastes.

The future of this industry is evolution. An enormous opportunity is open due to all mobile device markets and services such as consulting and Cloud computing that are growing fast. Social networking is changing how companies and customers

Many long term businesses are faced with extinction these days. One of the major reasons that some of these businesses are failing is due to little or no internet presence. People are relying more and more on the internet to make their purchases as a more convenient model of shopping which can save time, and often money as well, in the search for their preferred item. A business looking to remain competitive and relevant in today's market will need to integrate internet sales into their current business model. Spear-heading this change can be a daunting task without a clear way to implement the change. This paper will discuss two change models to assist in the process of making the transitional change for both short term and long term success.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

In this 21st century, becoming digital is very critical for many businesses across different industries. A few companies have found their successful paths by leveraging the digital aspects of the business. Those companies who have been successful in the digital world, regardless of the industry they are in, are referred to as “Digital Master”. Digital Master is company who has both the digital capability and leadership capability. It is also defined as having strong overarching digital vision, excellent governance across silos, digital initiatives generating business value in measureable ways, and strong digital culture (Westerman, Bonnet, McAfee, 2014).

Technology affects customers on a daily basis. Companies must turn their attention to the people if they plan to succeed in today’s technology-driven economy (O’Connor, and Regan B., 2002). Companies must cater to customers, invest in people, be innovative, and show true compassion for others. This paper will research how Stone Incorporated introduced new products to customers through the use of technology, how the new technology has proven value added, outline support plan for customers who may have questions, and emphasize new partnerships with technology partners and enhanced customer experiences.

Advances in technology have repeatedly disrupted the way that businesses interact with their customers. The explosion of digital channels has resulted in a shift in the balance of power; where once companies could dictate the manner in which customers could interact with digital assets, changes in technology have led to changes in customer expectations, forcing companies to adapt or perish. In this age of empowered, demanding customers, how can

The business world continues to change dramatically as new technologies are invented. Organizations and businesses are experiencing waves of technological change and innovation and the process. Thus, management strategies of the organizations have to be altered to match the new technologies if businesses are to remain competitive and active in the market place. Digital disruption can be defined as the changes that take place when new technologies and business models affect the promise of value to be delivered by existing goods and services (McQuivey 2015). Change experienced in information and communication technology cannot be assumed as this greatly affects business governance and business models. It is indisputable that business and organizations are facing imminent and major digital disruptions and it is important for each organization to understand the issues raised by digital disruption to be able to develop specific, pragmatic, and proportional responses (Deloitte 2015). This research seeks to show how digital disruption impacts business governance and how it opens unprecedented business opportunities and possibilities. The report shows how the innovations accompanying digital disruption changes economies and markets and how they reinvent relationships between organizations, suppliers and customers.

The study also introduced a new e-commerce business model in the social media & digital age being the “everyone-to-everyone” or e2e economy. What makes it different from the two major types of e-business (Xu & Quaddus, 2010) being business-to-business (B2B) and business-to-consumer (B2C) that we have come to know of is the creation of business ecosystems that focuses on the individual customer, the level of customer experience and engagement individual customers expects, the freedom of movement from one seller to another, highly interactive relationship among industry players, the promotion of transparency and promotion of

The much-discussed and debated aspects of digital business disintermediating traditional channels of distribution and business models paradoxically did the exact opposite. Traditional business models are flourishing today and continue to grow as a result of best practices in managing digital business models to profitability. The essence of a digital business has evolved from the mere façade on a website to comprehensive, well-integrated system capable of capturing sales from multiple channel simultaneously while coordinating with suppliers, all in real time (Dehning, Richardson, Urbaczewski, Wells, 2004). Five years ago e-commerce strategies had progressed to the point of being able to deliver significant value and enough inventory efficiency to make exporting possible (Gregory, Karavdic, Zou, 2007). The net impact of these systems performing in real-time and increasingly automated to support key customer processes was a swift rise in Gross National Product (GDP) attributable to digital business accelerating transactions securely and profitably (Willis, 2004). The swift ascension of digital business has not been entirely without trouble and major failures however. The following section of this analysis provides insights into the lessons learned from major failures in digital business, showing how they combined to deliver solid lessons learned that lead to the success of this business model