Digital vs Print

21238 WordsDec 27, 201285 Pages
Blekinge Institute of Technology An Economic Perspective: The Future of Digital versus Print Media with a focus on the cultural products of books and music This thesis identifies two of the major media industries: Books and music and investigates the future of digital media and its implications on the printed media. By Imtiaz Lakhani Supervisor: Assistant Professor Philippe Rouchy Master’s Thesis in Business Administration, MBA programme Fall 2010 MBA Thesis 2010 – Author: Imtiaz Lakhani Page 1 of 76 Abstract Digital media has introduced the market to the quickest form of content distribution man has ever seen. Many businesses have tried to adapt their business models to the digital world to maximize their value and…show more content…
8 1.1 BACKGROUND ..................................................................................................................................................................... 8 1.2 MOTIVATION ....................................................................................................................................................................... 8 1.3 OBJECTIVE ........................................................................................................................................................................ 9 2 LITERATURE REVIEW .......................................................................................................................................................... 11 2.1 COST, EFFECTIVENESS AND MARKET SHARE OF THE DIGITAL OVER THE PRINTED MEDIA ............................................................................................... 11 2.2 THE NEED TO THE CHANGE OF THE BUSINESS MODEL ............................................................................................................................. 15 2.3 BUSINESS MODELS – THE BOOK INDUSTRY ....................................................................................................................................... 16 2.3.1. Click & Brick (C&B) Model .......................................................................................................................................... 17 2.3.2 The Stimulus
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