Diminished Utility Cost Analysis

assuage any guilt they might feel about consuming mass quantities of unnecessary, disposable goods by dutifully tossing these items into their recycling bins and hauling them out to the curb each week”. (Westervelt, Amy. "Can Recycling Be Bad for the Environment?" Forbes. Forbes Magazine, 25 Apr. 2012. Web. 5 Dec. 2015). So why is the reason that companies are starting to “Go Green”? Its clearly obvious that the change in America from an industrial country to a environmental country has taught big business how to market environmentalism in mass quantities of their product. The strategy of the consumption-environment mindset are increasing rapidly. If this trend of buying without thinking does not slow down, with problems like not shifting priority from consumption to being environmentally aware, things will certainly worsen. On the topic of green marketing, people often see that green marketing refers to the advertising of objects or products with environmental characteristics to them (Like the Nestle bottle, for example). Terms like “Environmentally Friendly”, “Refillable”, and “Recyclable”, are some of the things people associate with green marketing. In reality

According to a “go green” blog named 2B Green World Website-LEED Consultants, “buildings represent over 50% of US wealth; $800 billion is the amount of renovation and new construction in the United States, buildings account for 1/6 of the worlds freshwater withdrawals, ¼ of its wood harvest and 2/5 of its material and energy flow” (Go Green Facts 1).These figures represent the disadvantages of a world without green building. Throughout this report the focus is on LEED certification and accreditation, and the impact LEED has on several different service firms. The report begins with background information about the U.S. Green Building Council (USGBC), LEED, and LEED

The indefinite growth of the human population, has monumental impacts on the natural environment, not only in the UK, but around the globe. Architecturally, the entire process of designing and constructing a building, both domestic and not, can lead to the rapid exhaustion of natural resources across the planet. Building with environmental design strategies in mind not only combats the impact we as humans have on the natural environment, but also has considerable economic benefits, due to lower running costs of buildings and advanced occupant productivity. There are also many social benefits, such as improved air quality which resultantly leads too enhanced health of a buildings occupants.

The Annapolis city government has aimed to reduce emissions by 75% by the year 2025 as well as achieve carbon neutrality by the year 2050 (Savidge 2010). In order to achieve these goals, the city government has committed to reducing energy usage by 10% in public facilities by 2017 and 15% by 2020 (Savidge 2010). The city government also plans to achieve 25% of their energy from renewable sources as well as providing greener and more energy efficient upgrades to public facilities and city transportation (Savidge 2010). The Annapolis community has aimed to reduce emissions by 50% by the year 2025 as well as achieve carbon neutrality by the year 2050 (Savidge 2010). The community has been and will continue to actively encourage locals to purchase green and renewable energy, use alternative forms of transportation, increase recycling and reduce trash production, and to preform energy efficiency upgrades (Savidge 2010). Such efficiency upgrades could take place in the form of financing home energy improvements, energy efficient mortgages, energy smart schools, or zero interest loans for energy conservation and “green energy projects (Roseland 2012).” Mark Roseland published a paper on sustainability “solutions for citizens and their governments” that outlines the benefits that simple energy efficient upgrades can achieve (Roseland 2012). He states examples where residents can save over $1000 each year on oil, gas, and electric bills while reducing their emissions through local

-Initiate and implement the ‘Go Green’ project to promote the sustainability features of our products to customers

As more and more people are aware of environmental problems which our human being are facing, most people nowadays do shopping with some degree of morality in mind, taking social or environmental issues into consideration as they select from a range of product or services. Therefore, the concept of

The city’s top three energy goals include increasing overall city energy efficiency by 5%, city building energy efficiency by 10%, and the renewable energy usage by 20 megawatts (City of Chicago, 2015a). Further, since 71% of carbon emissions come from the energy used by buildings in the city (City of Chicago, 2015a), it is unsurprising that government has taken notice. As stated by the City of Chicago (2015a), a goal has been set to increase renewable energy use 25% by the year 2026. Reductions in carbon emissions are not only beneficial in terms of energy efficiency, but they also reduce harm to the environment that can lead to climate change (City of Chicago, 2015a). It is also important to note that increasing energy efficiency can include building new, costly infrastructure that will pay off long-term, or can be as easy as replacing all street lights with energy efficient bulbs. In fact, updating street light energy efficiency is such a simple and cost-effective energy usage reduction tactic, it used in many of the cities we have studied this semester, such as Portland (Bureau of Planning and Sustainability, 2011). It is evident that the City of Chicago (2015a) believes that no sustainable effort is insignificant.

LED lighting should reduce energy costs by using at least 75 percent less energy than incandescent lighting. This will save on operating expenses. The maintenance costs

The community, business partners, customers/guests, and employees all have low power, high importance. The community expects a high level of quality products and services that provide significance to their area. This includes having both involvement and support towards the community growth. The protection of the environment and a conservation of natural resources is a concern of the

Green buildings could become one of the main factors to preserve our rapidly decaying environment. There is no easy way to define a green building, but a green building is essentially a structure that amplifies the positives and mitigates the negatives throughout the entire life cycle of the building (Kriss, 2014). There are many definitions for a green building, but all of them include the planning, designing, constructing, and operating of the building while taking into huge considerations of the energy use, water use, indoor air environment, materials used and the effect it has on the site the green building is being built on. The first green buildings dates back to as far as the 1970’s, when solar panels went from experiments to reality. Green buildings were not as popular as they are today due to their extremely high pricing. With technology rapidly growing, solar panels are becoming cheaper and cheaper, making the transition to creating green buildings more affordable. This is the primary reason for the increased growth of green buildings today. A modern company that is paving the way to the growth of green buildings named LEED, Leadership in Energy and Environmental Design, focuses primarily on new and effective ideas for environmentally friendly buildings projects. With more than 60,000 commercial projects worldwide and 1.7 million square feet being certified every day, LEED is one of the leading groups for promoting green buildings. LEED has popularized the entire

Cornelissen, G., Pandelaere, M., Luk, W., & DeWitte, S., (2008, February). Positive Cueing: Promoting Sustainable Consumer Behavior by Cueing Common Environmental Behaviors as Environmental. International Journal of Re

CFL lightbulbs entered the market at an expensive price, yet the consumers continued to purchase them. Knowing the bulbs “paid for themselves,” the tradeoff was worth it. They used 75% less electricity than incandescent bulbs, lasted 10 times longer and emitted 450 pounds fewer greenhouse gasses. In previous years consumers relied on incandescent lights that were reliable and much less expensive than CFLs. CFLs were backed by utility companies that also wanted the product to be a success, which was obvious through their coupons, trade-ins and price promotions. Aside from the many benefits CFLs offered to consumers, market research showed there were misconceptions that caused hesitancy in consumer adoption. The original product had problems such as light flickering and buzzing, needed continual usage to result in energy savings, could not be used with a dimmer, and recycling the bulbs was not convenient as special measures were needed to dispose of the bulb.

On your weekly trip to the supermarket it’s easy to find a number of products, from coffee to dishwashing soap, that flaunt their green attributes” (American Psychological Association, 2010). With such rumors of greenwashing, consumers are more confused than ever. However, some consumers know the tricks and are coming to find that there are companies whose marketing practices are legit, not exaggerated or deceiving. APA also found that, “people are willing to spend more of their hard-earned green on green products, according to a 2008 survey of 9,000 adults performed by the global business firm Boston Consulting Group” (American Psychological Association, 2010). Consumers who are willing to pay more for a product or service are assuming that they are purchasing a healthier, safer, and better quality product or service for the environment.

One major problem as far as companies using green marketing and why it isn’t working is that the relatively vague definition of green marketing leaves a lot of room for loopholes. Green marketing, by simply being defined as “the marketing of products that are assumed to be environmentally safe,” allows companies to take advantage of this idea even if their products are not the best example of green ones (McClendon 1). Most companies also don’t practice what they preach in such

They are also focused on building sustainable worth in an environmentally friendly manner. Their focus on community is shown through improving environmental performance through reasonable,