Mcdonalds, Panda Express, Applebees And Delmonico's

More caring are shown in competitors’ hot pot restaurants like providing hair clips, glasses cloth and plastic bag for phone. However, the result does not come as expected, diner always said “Its service looks like Hai Di Lao but actually not.” As all the ideas about how to serve customer better and meet customer personalized needs origin from employee and will be shared around the company. It is bottom up rather than top down because the waiter and waitress who contact with diners directly knows the needs

Stella is a family restaurant with a comforting atmosphere, serving a variety of burgers, soups, sandwiches, pizza, and salads. They use a make-to-order process that is guided by their ever-changing menu. Many people enjoy Stella because they have new kinds of burgers and soups on the menu every week. Stella’s main customers are students of the University of Iowa and locals of Iowa City. Every weekend, the restaurant seems to be full of students and families alike. Stella is also a great place for businesses to bring potential clients, as its atmosphere has a professional feel to it. It is softly lit, well cleaned and furnished, and the seating area creates a quiet atmosphere for conversation.

Actually, all the McDonald’s look similar. The space is divided in two parts. The first one near the entrance is counter where the customers can order and receive food. Behind it is located the kitchen in which everyone can see because it is parted only by panel with drinks and utilities. The second part is filled with tables and stools where the customers who don’t want the food in the take-away form. There are actually no decorations; just the color of the seats is matching to the walls, which is standard in any kind of public facility. It is clear that it was not designed for long, comfortable sitting but more practically. Most of the tables and stools are just for one or two people and we can see there also the bar stools that are not designed for long-time sitting. There is no intention from the management to keep the people inside for longer period of time. Another example of this practice is the Wi-Fi in the restaurant. After an hour, the connection is disabled for few minutes.

Comparing McDonald’s, Burger King and Wendy’s I started to see some interesting aspects to their marketing strategies. First by focusing on their main economic characteristics, secondly looking more in depth at the competition and driving forces, and lastly their key success factors. They have been striving to make changes to increase market shares as well as trying to dominate a global fast food industry by competing in the products, places, prices, and promotions they offer and geographic markets as well. These competitors mature at different life cycles whether it be from growing in the existing market opportunities, developing new diversification into related business striking for sustainable growth, or

Winning Global Taste Buds: v Levendary Café v Hillary Tzeng v Table of Contents v Executive Brief 3 Decision Tree 4 Company Overview Product Mix & Global Presence Current Business Model Value Chain Competitive Advantages Growth Imperative 5 6 7 8 9 Country Analysis – China Economic Overview CAGE Analysis Target Consumers Institutional Voids 10 11 12 13 Industry Analysis – Multi-Unit Restaurants Porter’s Five Forces Market Attractiveness Industry Trends Competitor Analysis 14 15 16 17 Recommendations 18 v Executive Brief v To reap the profits derived from possessing a strong brand image, quality customer service, and consistent company practices

Design – The research will capitalize on the strengths of both qualitative research and quantitative research, to examine the effect of: Price, Friendliness of Personnel, Variety of menu, Service speed, calorie content, Business

Education organizations must play their own role to provide a quality of service for students. There are research found that the most important factor influencing customer satisfaction is food quality (Sulek and Hensley, 2004). The findings of the study done by Liu and Jang (2009) stated that food quality, atmospherics and service quality are some variables that important contributors to customer satisfaction. It shows that there are always have a problem in providing food quality and atmosphere quality to customer towards meeting their satisfaction. Research done by Lee (2004), has shown that food quality and convenient location are important dimensions affecting customer satisfaction which is turn determines revisit intentions to institutional food service industries. Thus, it is important to identify these important dining attributes in the institutional foodservice operation especially in university dining facilities.

Sagar Patel (4632618) Submitted to: Dr. Prakash Vel University of Wollongong Dubai 1 Table of contents 1. Executive summary ......................................................................................................................... 1 2. Introduction to the restaurant industry ............................................................................................ 1 3. Research methodology ...................................................................................................................

Quintessentially, this report aims to dissect the strengths of the restaurant, and to identify its weaknesses in order to offer possible solutions.

Restaurants were first established in France (Davis, 2004). In Syracuse, there are a variety of restaurants that represents different cultures .The idea of restaurants is to help the people and especially the travelers to discover more about a culture. Restaurants are one of the crucial elements to take in account when talking about cultures. They are one of the strong representatives of a culture. Therefore, for a restaurant to be a good representative of a culture, it should have at least several strong categories that can make it a good representative of a certain culture. The Indian Restaurant that will be evaluated has many strong categories and some that are weaker.

Why do usually people eat out at a restaurant? Because people want to eat something different that they can’t cook or they want ones favorite dish to be cooked, want to party with friends, have a beautiful time with family out of house or just to break the monotony of eating at home. Such factors are leading to eat out at restaurants, but the standard choice of restaurant selection will be based on quality and customer service.

Restaurant is a business establishment where meals or refreshments may be purchased and it is also a place where people pay to sit and eat meals that are cooked and served on the premises. Restaurants can be lunch room, cafeteria, canteen, fast-food place. Restaurants are more important than ever. Beyond the basic purpose of restaurants to provide food and drink, restaurants have, historically, fulfilled a human need for connection and shaped social relations. Restaurants and cafés abound. All the major world cuisines are on offer, including fusion and Pacific Rim cooking. Hamburgers reached New Zealand in the late 1940s and early 1950s and were established in the cities by the mid-1960s. Pizzas followed a few years later, The first restaurant chain to open was Kentucky Fried Chicken (now KFC) in 1971. Pizza Hut in the year 1974 and McDonald’s in the year 1976 followed. But in the year 2001, a survey found that the traditional British fish and chips were still the most popular fast food. The dominance of people from Britain among New Zealand’s immigrants was reflected in the country’s food habits. Until about the 1950s, New Zealand cooking was based almost exclusively on Britain’s. From the 19th century on, the amount of meat eaten by New

Fast food does not only mean to prepare food and serve quickly but it also satisfy the consumers in terms of their taste and preference. Even in many restaurants after serving the food to the customer, restaurants ask the customers to fill up a survey form to know their customers taste and preferences and also their satisfaction level. The main objective of this report is to find out the satisfaction of students from Whiteria regarding their taste and preferences towards fast food. The survey was done by giving questionnaires to the number of students (49) in the college campus and the result was 100 %. To find about the outcome of similar research conducted in past, some of the articles were chosen from ProQuest and EBSCO databases and their findings were studied. It was evident from our findings that most of the students are satisfied while eating fast food more than once a week and they are between 18-24 years. The second finding was about the Indians who like to eat in Subway. Mostly University Degree students recommended their friends and relatives to eat fast food that means they were happy consumers of fast food in various places. This research can be used as a guideline to the future researchers, who want to research customer satisfaction in fast food in any country or region of the world.

Restaurants may be classified or distinguished in many different ways. The primary factors are usually the food itself (e.g. vegetarian, seafood, steak); the cuisine (e.g. Italian, Chinese, Japanese, Indian, French, Mexican, Thai) and/or the style of offering (e.g. tapas bar, a sushi train, a tasted restaurant, a buffet restaurant or a yum cha restaurant). Beyond this, restaurants may differentiate themselves on factors including speed, formality, location, cost, service, or novelty themes (such as automated restaurants).

The availability and demand of food in readily available and convenient locations is a reflection of change in society itself, making restaurants, cafes and fast food outlets essential features of modern life. They are closely identified with the choice, variety and attraction of the urban scene and can contribute to the vitality and viability of town and city centers. This research was divided into two parts. The first part was about identifying the factors that affect the demand of fast food. The second part was about the changes that are needed by the fast food industry in Pakistan. In this research I have discussed different factors that influence the fast food industry in Pakistan. The result was based upon the questionnaire method. Most of the questions were related to the issues faced by fast food industry in Pakistan.