Dippin Dots Case Analysis

Tootsie Roll’s simple strategy is to be (and remain) a top-quality producer and distributor of Tootsie Rolls and other candy products, in an industry where it currently has 2 to 3 percent of market share. Specifically, the company has determined to specialize, almost entirely, in hard candies (such as Tootsie Pops and Blow Pops) and chewy candies (such as Tootsie Roll, Frooties and Flavor Roll), and it currently maintains a 50 percent market share in this unique segment. The success of Tootsie Roll in the U.S. for the past 19 years is attributable to the strong consumer awareness of the company’s brand name and brand loyalty. Over time, Tootsie Roll has neither diluted the quality of its products nor failed to

The number of coffee shops, restaurants and ice-cream kiosks in Bishkek has increased for the past ten years, but there has never been a place that serves up high quality ice-cream and offers a wide variety of drinks, cakes and original creamery creations. In Bishkek there is no place that can offer a unique, innovating and entertaining way to enjoy high quality Page 5

Tootsie Roll Industries is financially strong and with this loan plans to expand its brand, and reach a larger customer base. Tootsie Roll Industries plans to create new flavors that will set the company aside from competitors and increase its market share.

competition, both in attributes and in products. In order to supply an attribute that no

Tootsie Roll Industries, Inc., a niche candy maker, has often been voted one of Forbes magazine’s “200 Best Small Companies of America.” A top quality producer and distributor of Tootsie Rolls and other candy, Tootsie Roll Industries maintains a 50% market share of the taffy and lollipop segment of the candy industry, and sales have increased each year for the past nineteen years. The world’s largest

Businesses are not only faced with competition within the industry they operate in. They also face competition from businesses in other industries.

This strategy of acquiring and improving upon unique brands helps the company avoid the first pitfall of utilizing a differentiation strategy as brands cannot be easily or quickly copied. However, the obsession with reputable and older, recognized brands makes this maneuvering come off as defensive. Coupled with Tootsie Roll’s lack of recent innovation both in products and marketing, as well as staying within the confectionary industry and not making attempts to experiment outside of this sector, causes the company to seem antiquated and

Doughnut Time (2016) is a Brisbane based company, specialising in a variety of premium desserts that capitalise on the use of social media, unique locations and offerings (refer to table 1). Despite desserts being considered non-essential, high levels of competition and healthy eating trends (refer to table 1), the business has successfully established itself within the fast food and dessert industry, which is set to grow in the next five years (Tonkin, 2016). The company has a distinctive vintage flair, yet modern take on doughnut names and designs, becoming popular on social media (Doughnut Time, 2016). It’s vintage vans and small ‘hole in the wall’ stores make the company sort after, and appear unique from a large number of competitors

Its current high price point/quality marketing strategy also introduces it to a variety of competitors. Predominantly these are British and European products that employ the cachet of their point of origin to justify their high price point. Other products, some not even manufactured in P E I compete for the linkage

Dunkin’ Donuts is an American global doughnut company and coffeehouse chain based in Canton, Massachusetts that was founded in 1950. At start, it was famous for its quick service food doughnut but now it has already been well known for its high quality coffee and quick customer service. It is one of the subsidiary companies with sister brand Baskin-Robbins under the franchiser Dunkin' Brands.

Ben & Jerry 's Homemade, Inc. produces super premium ice cream, frozen yogurt, and ice cream novelties in rich and original flavors. The company sells its unique offerings in grocery stores, restaurants, and franchised ice cream shops, and it holds about one-third of the market for its products. This global company began with only a $12,000 investment to open Ben & Jerry’s Homemade ice cream scoop shop in a renovated gas station in downtown Burlington, Vermont, on May 5th, 1978. From one small shop in downtown Burlington, the company had grown to include a chain of nearly 100 franchised shops, and a line of products sold in stores across the country.

Dippin’ Dots is a company that mainly sells ice cream, but the business has recently implemented coffee dots made from rich quality Arabian beans which could be eaten as frozen ice cream dots, it can blend with Frappe beads to make Dippin’ Dot Frappes, or heated up and drank as a hot beverage. It started out by founder Curt Jones in Grand Chain, IL in 1988. By 1990 he launched his first production facility headquarters in Paducah Kentucky. Curt Jones was working as a microbiologist which had helped him come up with the idea to use liquid nitrogen for the sole purpose of freezing things very rapidly. He used his skills from his job and applied them to making Dippin’ Dots ice cream. With this information Curt Jones implemented not only one store, but since opening he has launched several franchise locations worldwide today, along with Dippin’ Dot set ups in many amusement theme parks, festivals, and fairs. Chad Wilson, the present controller and franchising director helped Dippin’ Dots hit its next spurt of growth by putting in the franchise agreement in January of 2000.

Dunkin’ Donuts are famous for their many varieties of doughnuts and their wide range of bakery products - muffins, bagels and munchkins® donut hole treats. Their products are represented by more than 6,590 worldwide points of distribution, including approximately 4,815 units in the United States alone.

Founded first as a restaurant called Open Kettle, it was later renamed to Dunkin Donuts in 1950 by William Rosenberg and Stephen So in Quincy, Massachusetts. Dunkin Donuts has become most famous for its donuts over the years, as well as their coffee. They have approximately 3,000 restaurants in the US and around the world, and sell 2.5 million donuts every day. Dunkin Donuts has evolved into one of Forbes magazine “Top 10 Global Fast-Food Chains”, and tops the lists of other noted industry websites and magazines. Recently, Dunkin Donuts has changed the way they want customers to think about them by incorporating the tag line “America Runs On Dunkin”, and adding new menu items, to their marketing

Baskin Robbins is a global provider of ice cream and assorted desserts with operations in Asia, Europe, The Middle East, Europe The Americas and Australia/New Zealand. Baskin Robbins estimates the compound annual growth rate of ice cream globally is 1.2% from 2013 to 2018, having emerged from a period of negative growth between 2008 to 2013 of -1.3% (Dunkin Brands Investor Relations, 2013). This is also a very fragmented market with approximately 390 different establishments and outlets operating in the U.S, alone (Dunkin Brands Investor Relations, 2013). Using the financial data provided by Dunkin Brands Annual Reports Figure 1, Product and Services Segmentation, Ice Cream Market, 2013 has been created.