Dippin Dots: Microencapsulate Ice Cream

Braum’s Incorporation is a vertically integrated company (owns multiple segments of industry and merges them together) which allows them to produce their products to the quality and standards they want. The corporation produces meat, dairy products, fruits, and vegetables. They have 280 stores located throughout Kansas, Texas, Missouri, Arkansas, and the majority located in Oklahoma, where their headquarters are (About Us 2016). The chains of stores located in these areas provide hamburgers, ice cream, and a small grocery store for their customers. Although Braum’s provides all of these commodities they’re mainly known for their ice cream.

Threat of Substitution is high. Many other products are able to meet consumer needs for snacks, including beer, soda pop, chocolate, and other candies. Many of these other industries are far larger than the Russian ice cream industry and thus have greater access to resources and bigger marketing budgets. Rivalry Among Existing Competitors is low. International players have entered the market and other domestic producers are able to make some of the staple products produced by Ice-Fili. However, many international companies were scared away by Russia’s volatile economy, and many of the domestic producers were not able to successfully transition from state-run factories to private companies. In addition, a large

Problem Statement: Should Frito-Lay’s, the sales leader in the shelf-stable dip category, take an aggressive approach promoting its “chip dips”, or pursue the vegetable dip category?

All of the pros given above lead the three to go ahead and make a deal with Icedelights parent company which turned out to be restrictive and dangerous for the franchisees. According to the deal, the owners (Mark, Paul and Eric) will not have a control over the real estate and the product, so it would not be truly their own business. Though the parent company seemed

Thomas Carvel founded Carvel Corporation (Carvel) in Hartsdale, New York on 1934 which is a permanent roadside location. Before this he uses his mobile ice cream trunk.

First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.

As CEO of Dippin’ Dots (DD’s), there are two main strategic objectives we want to push toward. First off, we will be reassessing where our products are presented. Initially, this will mean expanding our leisure market. My vision is for Dippin’ Dots carts to be synonymous with outdoor, family entertainment. Zoos, ballparks, amusement/water parks, and even fairgrounds will get a puzzled look for not having us available. We will accomplish this by offering our freezers and carts at a reduced price in exchange for contracts with a longer term, ensuring we still receive the same revenue. They will also love having our DD’s in a cup as opposed to kids dropping cones all over. I also will push to create a large scale retail store, which brings in

The Dallas-Fort Worth Metroplex is a great place for business. It is home to multiple companies and their corporate headquarters – and with an international airport, open trade routes, multiple universities and academic institutions – it proves to be the perfect location for businesses and professionals alike. One such company that is headquartered in Plano, TX, and is an example of a thriving organization in the area, is the Dr Pepper Snapple Group. A mostly domestic company, with most of its business located in North American and Mexico, the DPS Group is a manufacturer of nonalcoholic beverages in the beverage industry and is third in overall market share (after Coca-Cola and Pepsico). The beverage industry is steady and growing, but the nonalcoholic beverage portion of the industry is facing many challenges with carbonated soft drinks declining in sales due to a more health-conscious population. Analyzing the DPS Group and how they are dealing with these challenges was very interesting, as I have always been a Dr Pepper fan and would hate to see them go out of business or die out in the market. I have known people who have worked for the company and loved it, and I hope to work for them someday as well. I collected my research on the company through their website, articles and journals, and my own knowledge of the company and research into the company history through a visit to the Dr Pepper museum.

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

Skittles is a well-known, long-standing brand that has pleased consumers for generations. However, it is our contention that the name’s growth is stagnating, and needs to be revitalized based upon a core marketing goal: bring Skittles from simply a candy – something one consumes on a whim and forgets about – to a brand that engenders both value and feeling for consumers. With such a focus, the objective is to influence the seemingly minor consumer choice between confections in vending machines and on store shelves by linking a positive and pleasing emotion to the image of the brand. The intention is to achieve realistic, long-term financial goals, which will be controlled through measuring actual results against initial projections. The

Ice cream is the most popular dessert in the world. People from different places have their own myths about who invented the ice cream. It is hard to tell where or when exactly it was discovered because there is not a lot of evidence. Some people say the ancient Romans invented ice cream, others says that Marco Polo brought the discovery back to Italy from China. We most likely will never know who first discovered ice-cream or where but it is obvious that it has had a major impact on consumers worldwide. Our fascination with ice cream seems to just get stronger as technology improves. It is a part of almost all cultures in some way, which is not

Diamond Foods, Inc. was founded in 1912 and was publicly traded in 2005 as a distributor of potato chips, snack nuts, popcorn, shell nuts, and culinary nuts. Its brands include: Kettle Brand Chips, Emerald snack nuts, Pop Secret popcorn, and Diamond of California nuts (Gujarathi, 2015, p. 47). The company motto was always “bigger is better,” which was implemented by former CEO Michael Mendes (Mendes) to meet high performance expectations and keep up with the competition in the snack industry (Gujarathi, 2015, p. 50). Around late 2009, questionable behavior of fraud began to occur at Diamond leaving the company in a great amount of loss. Mendes and CFO Steven Neil (Neil) pressured Diamond’s accounting department to

Starbucks smartly realizes that innovation will allow them to maintain the upper hand in the

Goals- Dippin’ Dots want to be able to expand where they can sell their product. Since retail locations can only offer the product at 10 to 20° below zero, special storage and serving freezers are required, as well as specially designed cryogenic transport containers in order to move the product. This as well as other factors have limited the distribution of Dippin’ Dots to only serve the away from home segment of the ice cream market, which accounts for $13.9 billion. If they can expand where they sell their product, they can increase sales and gain a large portion of the market.

In this experiment, we would like to prepare ice cream by using milk, cream, sucrose, stabilizer and emulsifier. We will prepare ice cream by using two sets of formula. Group B1 and B2 will add the emulsifier into their ice cream whereas group B3 and B4 do not add any emulsifier into ice cream. In this experiment, our group (B3) will prepare the ice cream without adding emulsifier. Therefore, we can study the effect of adding emulsifier on the ice cream.