Direct Marketing Plan

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Introduction Established in 1975 as an ice-cream parlor at Cubao, Jollibee is now the largest fast food chain in the Philippines, operating a nationwide network of over 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei, firmly establishing itself as a growing international QSR player. Jollibee Foundation believes in harnessing the strengths of its parent company, Jollibee Foods Corporation (JFC), and those of its partners, for community development. Operating since 2005,…show more content…
| -Negative publicity. -Unhealthy food menu. -Mac Job and high employee turnover. -Low differentiation. | -Increasing demand for healthier food. -Home meal delivery. -Full adaptation of its new practices. -Changing customer habits and new customer groups. | -Saturated fast food markets in the developed economies. -Trend towards healthy eating.-Local fast food restaurant chains. -Currency fluctuations. -Lawsuits against McDonald’s. | KFC | -Second best global brand in fast food industry in terms of value ($ 6 billion).-Original 11 herbs and spices recipe.-Strong position in emerging China.-Combination of KFC – Pizza Hut and KFC– Taco Bell.-KFC is the market leader in the world among companies featuring chicken as their primary product offering. | -Untrustworthy suppliers.-Negative publicity.-Unhealthy food menu.-High employee turnover. | -Increasing demand for healthier food.-Home meal delivery.-Introducing new products to its only chicken range. | -Saturated fast food markets in the developed economies.-Trend towards healthy eating.-Local fast food restaurant chains.-Currency fluctuations.-Lawsuits against KFC. | Wendy’s | -More than 40 years of experience in the fast food industry -Global presence with restaurants in around 30 countries -Third largest burger chain with around 6650 locations -Employee strength of 46000-Globally recognized brand-Strong supply chain network-Popular for its

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