Direct-To-Consumer Advertising

Direct-to-consumer advertising of prescription drugs has attracted several controversies, especially from people opposed to it. Some of the major arguments that have been raised include the possibility of the advertising to be a blatant manipulation of the public, the huge potential benefits to pharmaceutical companies and significant damages to the health care system. However, direct-to-consumer advertising of prescriptions drugs should be carried out properly because the advantages of this measure outweigh its disadvantages. One of the major reasons for the advertisement of

This paper is concern with legal and ethical issues in advertising, marketing, regulations and intellectual property of product safety with respect to PharmaCARE which is a pharmaceutical company. The paper includes the information regarding drug companies, Direct to Consumers (DTC) marketing. Next we will

A lot of the direct-to-consumer advertisement research uses antidepressant medication ads as their variable of choice since that is the medication most advertised on both television and in print. However, there are very few advertisements for non-medication based intervention even though it has been show to be just as effective in the treatment of depression. This is because the companies that provide these interventions do not have the budget that the pharmaceutical companies possess. If given the money to create an advertisement to highlight integrated care, psychoeducation, and the role of the social worker, a cognitive behavioral therapy group focused on depression would be the intervention and diagnoses the campaign would promote. If successful, then the campaign would be branched out to other diagnosis.

In other words, it is like “sell whatever you want, but don’t get yourself caught”. These seems to be so irresponsible especially for profit-driven manufacturers. Furthermore, even though the FDA (in cooperation with the FTC) have already regulate product advertisement, there are still so many false advertising claiming that their product somehow could be used for diagnosis and curing certain diseases. In this matter, we could not give the consumer full responsibility to determine on their own which ones are safe as most of the people lack the related knowledge. In other examples, even though the advertising is ‘properly-written’ and acceptable under FTC regulations, they still provide us with some scientific facts that the products showed indication of diagnostic and curing effects, but even the source-reliability could still be questioned. Nevertheless, most people will still get fooled easily by these claims, especially from products sold online that also provide pictures of random celebrities as if they are consuming these products (in fact they are not!) and/or some un-reliable testimonial photos. Robert Longley from about.com reported that in 2014, the FDA have sent warning letters to 16 dietary supplement distributors that made false and

This paper takes the stand that direct-to-consumer (DTC) advertising of pharmaceutical drugs is unethical. This stand is based on the belief that many developed countries in the world have banned such kind of advertising because they believe that it is unethical. I believe that the advertising of pharmaceutical drugs is unethical because it gives consumers hope that a specific drug can cure their disease. However, this might not be the case as only a qualified medical practitioner can prescribe the right medication to treat a particular disease or condition. This is a major issue given that many consumers might prefer to be treated with an advertized pharmaceutical drug, yet it might not be the best drug for their specific ailment. It is believed

The FDA claimed in its July/August 2004 issue that truthful DTC advertising encourages patients to talk more about health problems, removes the stigma surrounding certain diseases, and even reminds patients to take their medication when they see advertisements.

One of the biggest problems with direct to consumer advertising is the dangerous medicalizing of our citizens. Medicalization: To take a normal human condition and turn it into a medical condition that needs to be treated. At issue with opponents of DTCA is the belief that the advertisements gloss over the (sometimes-serious) side effects. These ads portray the message of happy and carefree people whose lives are better because of these drugs. The ubiquitous ads promote these drugs to the exclusion of any natural remedies or simple lifestyle changes

Marketing products, services, or even charities to the public has become a very powerful force in our world. Millions of dollars are spent on advertising each year with the goal of increasing revenue for the business or raising awareness of an organization to the public. Pharmaceutical companies bring products to the markets that are intended to help people live better lives. Advertising is a relatively new phenomenon for pharmaceutical companies in the United States. “In 1985, the U.S. Food and Drug Administration (FDA), which has the responsibility for safety regulations governing drugs, passed a ruling that allowed direct market to consumers on the condition that a great deal of warning information was provided

In conclusion, Direct to Consumer Advertising or DTCA, is a controversial method of advertising used to inform consumers about drug information. Due to this controversy, there are many opinions concerning how much DTCA should be regulated. For the past few decades, opinions about regulations has changed greatly. After considering the benefits and concerns regarding DTCA, we decided to take a legislative approach to DTCA. We came to this conclusion because DTCA is regulated by the FDA. Our goal was to take the first step towards banning DTCA. As a group, we acknowledged the fact that we can’t ban DTCA all together, but it was possible to get the word out and put the initial stages of a plan into action. We wrote advocacy letters for our legislatures

The published research about the impact of over-the-counter non-prescription drug advertising is very limited. Most of published research articles already focused on impact of drug advertising on prescription drugs due to incredible development of prescription drug’s advertising starting from the year of 1997. The main reason is slacking of FDA’s regulation on drug’s advertising session (DeLorme et al, 2010; Huh & Becker, 2005).

Advertisements have one primary purpose that is to persuade. Prescription medications Ads tell the consumers to get treatment and also imply that they have the need for it to solve their problems. Since prescription Ads have been introduced, the pharmaceutical

If it were illegal to air these advertisements, the numbers of certain medications prescribed would decrease significantly. As shown by the law, direct-to-consumer advertisements (DTC ads) are illegal in the United Kingdom. Attention Deficit Hyperactivity Disorder (ADHD) medication gets prescribed 25 times more frequently in the United States than in the United Kingdom. This shows a correlation between the ads and the prescriptions being written (Stange). Drug companies advertise on television so they can successfully pitch directly to their patients. The reason they do this is because these medications are not nearly as good for a patient as they sound, therefore doctors do not prescribe them often. Without DTC advertising, people would not be able to self diagnose and convince themselves that they need a medication for a condition that they do not clinically have. A primitive example for this is adderall, the drug prescribed for patients with ADHD. Other places, such as the United Kingdom, allow doctors to make the calls and diagnoses, so only the patients with the disorder receive the medication. A common argument against this is that 64% of physicians surveyed concluded that these drug advertisements encourage potential

INTRODUCTION 1. Title: Drug Companies Advertisements 2. General Purpose: A. To give a persuasive speech 3. Specific Purpose A. To persuade the audience to opposed the advertisement of drugs by drug companies.

Without the rather excessive amount of DTC ads placed in our lives, millions of people may have never even thought to go to the doctor’s office for an exam, may have forgotten about taking medicine in the first place. The revenue being made from these ads further the research and development of medications, making the availability to consumers higher. On the other hand, there are still concerns regarding DTC advertising, bringing up points of potential overdose and misleading advertising. Clearly, prescription drug ads are not only important but perhaps even vital in the fight to cure the diseases that affect us the most, and to furthering a better

I believe in the case where pharmaceutical companies are advertising with television commercials or paid advertisements within magazines are well within moral and good ethical standards. Consumers can choose to remain on the same television channel or read an advertisement within a magazine to become more educated about a specific pharmaceutical. However, in the case referenced in the article, where a pharmaceutical company sent representatives into support groups to speak on behalf of the pharmaceutical companies in a gesture to provide information, this seems to be unethical in my opinion. These groups to me, represent a “safe area” for members to have fellowship, exchange stories and support each other without ulterior motives being interjected from outside influences.