Directions In Search Marketing Essay

Google is a well known company and many people use to talk about it, a book « The Google story » has been written and many websites are talking about this company.

As Search Engine Optimisation improve the site’s ranking in organic search without implementing any change in its content but if the content quality of the site clashes with their valuation for visitors then Search Engine Optimisation (SEO) act as a mechanism that improve the quality of the website. This not only benefits the users but to search engines as well. SEO also act as a measure to attract a large amount of audience towards your webpage or website, this way the site traffic automatically gets improved.

Google was created by two young men, Larry Page and Sergey Brin. They combined skills to create the perfect search engine they both envisioned. The now efficient, popular search engine built its image through internet traffic and economically through AdWords. A company as large as Google needs to be efficient, Frederick Winslow Taylor and his idea of the “one best method” of work, otherwise known as Taylorism, was the perfect fit for the company. Carr painted the picture for his readers by writing,

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

Google, a company that originally started out of someone’s garage, has gone on to change the way of life for many across the world. Google has become a way of living for so many until terms such as “Google it” has been coin, to represent the search engine able to deliver answers to any question within seconds. Even though Google is mostly known for it’s able to deliver answers within seconds, the company has expand it’s operation into many other tech exploration sectors. The company has recruited the best of the best

Google’s statement of philosophy is also important, “focus on the user and all else will follow”. They provided the best experience for the user, with a simple design and search results that are relevant and loads immediately, that at the time surpasses the competitions product.

Google’s structure because of its open-source cultural core resulted in it seeking out bright recruits who can think quickly, imaginatively and unconventionally.

Search engine optimization is basically any action you do to your website that gets the search engines to consider it to be a relevant search result to display when someone types in a search term in Google, Bing or any other search engine. These actions, therefore, include optimizing the meta-data and content of your website for these keywords. Google also highly regards factors such as fast webpage loading speeds, mobile-friendly websites and the time a visitor spends on your website. This last factor is why content marketing is important. Many of the latest Google algorithm

People tend to think of SEO as if it 's some occult form of black magic. While the practice of SEO is certainly complex, the

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

Google Inc. is an American search engine company founded by Sergey Brin and Larry Page in 1998. It is now a subsidiary of the holding company Alphabet Inc. it is at the heart of most Internet user’s experience given the fact that it handles more than 70% of worldwide online search requests. Its headquarters are located in Mountain View, California. (Hosch & Hall; 2015)

In today 's aggressive business sector SEO is more vital than any time in recent memory. Search engines serve a large number of clients every day searching for answers to their queries or for answers for their issues. In the event that you have a website, blog or online store, SEO can offer your business some assistance with growing and meeting the business targets. Search engine optimization is vital in light of the fact that the most of the part of search engine clients will probably pick one of the main five recommendations in the result page so to exploit this and pick up visitors to your site or clients to your website page you should rank as higher as could reasonably be expected. Likewise users trust search engines and having a vicinity in the top positions for the keywords the user is looking expands the site 's trust. SEO can put you in front of your competitors. On the off chance that two sites are offering the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

Search Engine Optimization (SEO) describes the tactical and strategic efforts to maximize a website 's placement in search engine results. SEO depends on (among other factors): on-page HTML structure, website architecture, page content and keyword usage, inbound links, and a domain 's collective content. Search Engine Optimization (SEO) refers to a range of integrated techniques with the goal of securing higher Organic Search rankings (to appear on top search results in search engine websites) on the search engine for keywords/key phrases (Jaegel and Smyth). SEO is the process of affecting the visibility of a website or web page in a search engine’s unpaid results- often referred to as organic results (Wikipedia).

Google’s mission is “to organize the world’s information and make it universally accessible and useful” (Corporate Overview, 2010). They have a legal and public policy department t which is dedicated to ensuring that their “don’t be evil” motto is employed at all times. “To make sound decisions, today’s managers must not only be aware of their own values and ethics but also know those of others inside and outside the organization” (Rue & Byars, 2009). Google’s Philosophy is composed of “Ten Things We Know to be True” and worth mentioning are; focus on the user and all else will follow, you can make money without doing evil, and the need for information crosses all borders (Corporate Overview, 2010).

Once you have been in business and/or online for a while, you inevitably hear the term, ‘Search Engine Optimization’. SEO can feel daunting and it certainly can be expensive if you farm it out. However – here’s a secret – you might not have to.