Dirt Bike

1883 WordsMay 4, 20138 Pages
Dirt Bikes USA Running Case Study Bryan Gaine Melissa Kelly Brad Michels Erica Riley Table of Contents Management Analysis of a Business .....................................................................................4 Analyzing Financial Performance..........................................................................................5 Competitive Analysis .............................................................................................................7 Analyzing the Total Cost of Ownership (TCO) of Desktop Software Assets .......................8 New Customer Database Design ...........................................................................................9 Using Internet Tools to Increase Efficiency…show more content…
While costs have increased from $76,750,000 in 2003 to $97,870,000 in 2005, the gross margin have decreased from 33.2% in 2003 to 23.8% in 2005. The company is unfortunately in debt, but they have enough assets to cover it and will allow for the development of new products and information systems. Sales History 2001-2005 12000 Amount (in thousand dollars) 10000 8000 6000 4000 2000 0 2001 2002 2003 Years 2004 2005 Table 1: Dirt Bikes USA Sales History from 2001 to 2005 -5- Domestic vs. International Sales 2001-2005 10000 9000 Amount (in thousand dollars) 8000 7000 6000 5000 4000 3000 2000 1000 0 2001 2002 2003 Years 2004 2005 Domestic International Table 2: Domestic vs. International Sales from 2001 to 2005 Consolidated Statements of Income (in thousands) 2003 2004 2005 Revenue Net sales Cost of goods sold Gross profit/(loss) Gross margin Operating expenses Sales and marketing Engineering and product development General and administrative Total operating expenses Operating income/loss Other income/expense Interest income/expense Other income/(expense) Income before provision for income taxes Income taxes Net income/(loss) Net margin 61,529 41,072 20,457 33.2% 64,063 43,155 20,908 32.6% 60,144 45,835 14,309 23.8% 3,944 2,339 1,392 7,675 12,782 4,537 2,992 1,601 9,130 11,778 4,733 3,141 1,913 9,787 4,522 80 (3,080) 9,782 535 9,247 15% 175 (2,914) 9,039 1,729 7,310 11% 1,747 (6,254) 15 1,459

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