Dirt Bikes Usa Essay

1994 Words Apr 23rd, 2013 8 Pages
Dirt Bikes USA
Running Case Study
Samantha Vinciguerra Geric Brodt Jeff Fedyk Phil Cyr

Table of Contents
Management Analysis of a Business……………………………………………………...3 Analyzing Financial Performance………………………………………………………...4 Performing a Competitive Analysis………………………………………………………6 Analyzing the Total Cost of Ownership (TCO) of Desktop Software Assets……………8 Redesigning the Customer Database……………………………………………………..8 Using Internet Tools to Increase Efficiency and Productivity…………………………..10

Table of Charts
Table 1: Dirt Bikes USA Sales History from 2001 to 2005................................................4 Table 2: Domestic vs. International Sales from 2001 to 2005……………………………5 Table 3: Statement of Income……………………………………………………………..5 Table
…show more content…
International sales have never counted for more than 10% of the total sales, with the best year being 2003 when international sales were at 9.9%. The international sales have fallen slightly compared to the Domestic sales when, in 2005, they counted for 8.2%. The revenue for Dirt Bikes is also declining while costs are increasing. In 2005 the gross margin was at 23.8% compared to 33.2% in 2003. Operating costs have also increased through the years. In 2005 operating costs reached $97,870,000, while in 2003 operating costs were at $76,750,000. Dirt Bikes does have substantial debt, however their assets are great enough to cover the debt and finance the development of new products and information systems.

Performing a Competitive Analysis The activities at Dirt Bikes that create the most value are the company’s parts and service business; this accounts for about fifteen percent of the company’s total revenue. Dirt Bikes is able to provide value to its customers offering service warranties and competitive pricing on products. Dirt Bikes also concentrates on using the highest quality parts for its bikes, whether these parts are foreign or domestic. Dirt Bikes main competitors are other companies that

More about Dirt Bikes Usa Essay

Open Document