Disadvantages Of Actor Network Theory

Leo Marx, once a professor at Massachusetts Institute of Technology and a Harvard graduate, wrote an article titled “Technology The Emergence of a Hazardous Concept”. In this article, the author explores the modern day definition of the word technology and argues that technology offers too broad of a definition and is ill fitting to describe all technical advancements and their creators. Technology can be defined as the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science (dictionary.com). On the other hand, it can

In the article, “The Future Is Now: It’s Heading Right at Us, But We Never See It Coming”, Joel Achenbach speculates that major advancements are not displayed in the media, discussed by important figures, nor anticipated by the general public; The events taking place are not acknowledged until they are actively making a difference in society. According to Achenbach, the majority of us are oblivious to science and technological advancement, two major development advocates, due to the discourse involved. Most of us have a generalized perception of what is behind major changes in society, and are intimidated by the intellectual process that occurs beforehand. Achenbach then explains how we overlooked a worldwide phenomenon such as the internet.

Microsoft has their dominance of the industry at stake. They could potentially come out on top if left to continue their current tactics. They are masterfully “marketing their products” and it is paying off for them (Love, 1997).

When people think buying a new computer, they will normally call to mind about the Microsoft, Microsoft operating system use on more than 90% computer in the world. Microsoft operating system is more users friendly. Microsoft operating system can compatible with more software compare to other competitor

Windows, a program that was created in 1983, but did not change the market significantly until 1990, has grown to control 94.1% of the operating system market (Newman). This has required other companies in the software industry to make all of their applications Windows compatible. Critics claim that Microsoft systematically eliminated all competition of other operating systems and software manufacturers. Microsoft also controls a large part of the software industry. According to sales from April 2002, Microsoft sold 89% of office software to consumers (Washington Post). Microsoft bundles these applications with the Windows operating system, which is, according to them, an effective technique. Critics assert that this forces other makers of office software, like Corel, to lose business, because consumers will not buy another application if one is already pre-installed. Critics point to the proposed 1995 merger between Microsoft and Inuit which ultimately failed. Inuit is the maker of the best-selling money management

Microsoft has grown into an enormous and powerful corporation by a combination of aggressive business practices and having written operating systems (DOS and Windows) for personal computers. From operating systems it branched out into other software which has, along with the operating system, become something of an industry standard.

Microsoft has been the world leader with respects to computer Operating Systems Software, and has increasingly become more efficient and precise with each release. Microsoft released their first version of the Windows Software (November 20th, 1985). This operating system was an anomaly at the time, and has progressed to the point that it is used worldwide on most computers in the world. All of the leading competitors have used Windows as a benchmark and have either copied its features or expanded upon them.

Arnold Pacey published Technology in World Civilization: A Thousand Year History in the year 1991. Arnold Pacey was an associate lecturer at The Open University in Britain as well as an author to three additional books: Meaning in Technology, The Maze of Ingenuity, The Culture of Technology. He published all four of his books within a ten-year span. Arnold Pacey was trained as an engineer but is well known as a historian of technology because of the conclusions he drew of society and technology and their relationship. Society is defined as the aggregate of people living together in a more or less ordered community. Technology is defined as the application of scientific knowledge for practical purposes, especially in industry. Technology influences every aspect of our lives today, but we often forget that it profoundly affected the lives of past generations dating back to the beginning of civilization. Perhaps not to today’s extent, but the impact was still dramatic. New inventions or innovations produced more food, created new processes and tools, made life easier and made war more devastating. This course traces the evolution of technology and its impact on civilization from the creation of elementary tools up to today’s latest devices and even looks into future technologies.

The PCs became a commodity. Microsoft grew to be the leader in the operating system market continuing to develop their Windows GUI line. With Windows, software standards have been established allowing software developers to certify their products to meet Windows requirements and deliver controlled performance. In addition, the PCs allowed numerous hardware manufacturers to

“Microsoft’s share of the market for Intel-compatible PC operating systems is extremely large and stable,” 2. “Microsoft’s dominant market share is protected by a high barrier of entry,” 3. “Microsoft’s

Microsoft is a highly diversified company. Its technologically-related products span from software to music players to game consoles to web browsers to search engines to phones. However, its flagship product, the product which has been the primary driver of its profits has been Microsoft Windows, the ubiquitous operating system that runs on virtually every computer in the world. Windows has been deemed so critical that even Microsoft's competitor Apple was effectively forced by market pressures to allow its Macs to run Windows, in an effort to boost sales. "As astounding as Apple's success has been, it hasn't put a dent in the Microsoft Office monopoly. [Current CEO] Ballmer and company still profit on every Macbook running Word, Excel and PowerPoint" (Greg 2012).But while Microsoft continues to make its highly profitable Windows products (despite industry criticism about its user features); it has struggled to diversify in its many critical areas, most notable in its music, phones, and Internet service.

such as two or three years. In order for a new operating system to gain popularity, it

Mr. Gates’ also explains how Microsoft tackled the challenge of integrating the Internet to be compatible with various Microsoft products. The biggest dilemmas were determining what should be incorporated into the existing Microsoft products, what should be packaged as new products, and how should the Windows Operating System support the Internet. He gives frequent examples of how the other competing computer industry giants were able to succeed in the computer industry. A lot of success he points out was made through trial and error as well as learning from one’s mistakes. He talks about how Microsoft has learned from projects that have failed such as the Multiplan spreadsheet that went on to be developed into Microsoft Excel, and the Omega database that would become Microsoft Access. One suggestion that Mr. Gates makes in achieving company success is by

Considering that every computer manufactured in the United States and the world has to have an operating system in order to work Microsoft appears to be dominant in this arena. The company has been so dominant over the years that back in 1998 in a complaint filed against Microsoft in the U.S. District Court of the District of Columbia on May 18, 1998, the Justice Department declares unequivocally that "Microsoft possesses (and for several years has possessed) monopoly power in the market for personal computer operating systems" (U.S. v. Microsoft Corporation 1998).

relationship with its franchises and supplier to improve operating system innovatively and last but not least