Disadvantages Of Cravetv

In late August 2015, Netflix was introduced to the Australian Market. Since its arrival Netflix has grown to have over 2.7 million users, surpassing Australian rivals Stan by over 2 million users (Roy Morgan, 2015). Netflix is a media streaming company that allows users to stream television shows and movies on multiple devices in high definition quality. Foxtel is a pay television company allowing users to access television shows, movies and events unavailable on free to air television. Founded in 1995, Foxtel had a monopoly on the pay television market (Foxtel, 2016). Netflix’s emergence onto the pay-tv market raises questions on how this has affected Foxtel’s customer base and profits, especially due to the Netflix’s low prices of $8.99 to $11.99 per month. As figure 1 shows, Netflix has been rapidly increasing in subscribers and Foxtel’s subscribers have been declining slowly.

The company is experiencing an increased level of competitions from its rivals after the Canadian Radio-television and Telecommunications Commission (CRTC) decided to open the markets and deregulated specific areas of industry.

However, in the era of the Internet, the market has changed. Cable television has been challenged by many alternative venues of media consumption, most notably in the form of the Internet. "There has been some competition from satellite TV players and (in a few areas) TV over IP" (Masnick 2008). "Thanks to the rise of Netflix, Hulu and hardware like the Roku box and Apple TV, cutting the cord to cable TV doesn't mean cutting yourself off from your favorite shows and channels" (Glaser 2010). However, most high-speed Internet consumers receive their Internet connection from the cable company, which indirectly funnels money to support cable TV.

Comcast holds about 20% of the market, Direct TV holds about 20%, and DISH holds about 14%, and so does Time-Warner Cable. Customer satisfaction with Pay TV providers is dropping across all competitors (The ACSI) which suggest low customer loyalty held in check by limited choices in many areas, or an inability for the consumer to see much difference between companies. Competitors have huge infrastructure investments that many not be salvageable causing a high barrier to exit. Also, the end product, TV, is largely the same between competitors. Rivalry is very high as no one holds a huge competitive advantage. It is likely very difficult to make a sustained profit in this market over the long term, and expanding to new markets may be the best choice to move

Though it’s not a direct competitor because it’s doing way better than Hulu, Netflix is still a huge reason why people are not signing up for Hulu. In price, there’s not much difference with the two, but the content of Netflix has produced some of the most critically acclaimed shows such as: House of Cards, Stranger Things, and Orange is the New Black. Cable TV can also serve as a threat to Hulu if you look at DirectTV for example it has the same features of

The general softness in the Canadian and the Ontario economy has negatively impacted Media’s advertising sales, and lowered net additions of most cable and Internet products. Rogers

The Canadian entertainment industry that is served by Cineplex has been recording sustained growth since 2011 where a growth of 5 percent was recorded. PwC’s Global Entertainment and Media Outlook for 2014-2018 (PWC, 2014) indicate that the industry is set for a take-off. The industry has a

One of the main advantages CraveTV can use to compete with Amazon and Netflix in terms of non-price competition is the Canadian orientated content that it provides.  http://www.thetvaddict.com/2015/01/12/cravetv-vs-netflix-vs-shomi-comparison/ Although Crave TV lacks famous shows such as House Of Cards, they compensate for it through their catalog. Their parent company Bell Media has ownership of many networks and channels across Canada, which allows CraveTV to have different shows compared to its competitors.   In Module Five, it covers non-price competition and explains how marketers often compete on product attributes other than price.

For the past ten years, Hulu has been among the most competitive online streaming services. Beginning as a joint venture created by 21st Century Fox and NBCUniversal to “distribute their television programming over the Internet,” (Harvard 2017) Hulu has expanded generously, offering the four largest broadcasting networks. In the wake of a new television era, Hulu has the potential to serve as a Multichannel Video Programming Distributor (MVPD). The following write-up includes an analysis of Hulu’s current market standings, including an investigation of growth statistics as well as the company’s overall marketing situation.

Binge watching also referred to as binge-viewing or marathon-viewing is watching television or a single television show for a long time span. It has become a very popular cultural phenomenon because of the online media services such as Netflix, Hulu, and Amazon video. Viewers can also watch television shows and movies on-demand in a binge-viewing manner with cable and satellite services such as Time Warner Cable, Dish Network, and DirecTV. Movie apps and Amazon Fire TV stick also make binge watching adaptable. These companies offer their patrons their services at very affordable prices and therefore making it that much more convenient. Entire seasons of shows such as Orange Is the New Black and House of Cards are just two of the many shows viewers can indulge in. Other shows that are shown on television and not released at the same time, such as Breaking Bad and Undercover Boss can be found on Netflix and encourages binge watching. Binge watching has changed the relationship between the series and its audience in many different ways such as giving the viewer total control to choose when and where and for how long he or she wants to view the show.

Growing competition as a challenge represents the various companies that are now entering the market of online media-streaming. Companies such as HBO, Amazon, Google, and Hulu Plus have all began to offer media-streaming on the same electronic devices as Netflix, Inc. Currently Netflix, Inc. remains in the lead amongst its competitors; however, there is no guarantee that this advancement is a permanent one. It is inevitable that emerging companies will come up with creative ideas to gain the competitive edge and receive more consumers. For example, Amazon.com has “amplified

This also allows their content to be viewed virtually anywhere. The fact that they teamed up with Oracle to work on their website was a very beneficial move as this gives them somewhat propitiatory technology. I personally enjoy their recommendations and it is obvious that with their next arrival that they have strong logistics. They have a big cost advantage too. If I can stream a whole season of How I Met Your Mother in one day, I feel as though the $8.99 that I spent was a good investment and yet I still have another 29 or 30 days to go. The two times that I had to deal with their customer service; they quality of service was outstanding and I’ve heard many other wonderful testimonials. When looking at weaknesses, I feel that their inability to provide new releases is a major drawback. In addition to this, they need to amp the selection for online streaming since streaming is expanding rapidly. The issue at hand with streaming is that it can potentially lead to server crashes if there are too many users on at once. Netflix can also be very enticing to hackers since there is so much personal information stored. I would say that the biggest opportunity for Netflix would to be to make deals with the movie production companies to allow Netflix to offer new releases. To feed off of that, they need to increase their variety; particularly in the selection of indie and international films. With as

This ties in closely to the problems they had with the “product” section of the marketing mix. TiVo was

1. Continue building strong partnerships with other providers – the company should continue partnering up with other providers preferably the multichannel television providers such as HBO and Starz in order to increase their selection of streaming titles. This will definitely help the company not only gain but also attract more customers or consumers and therefore increase market share. This would help lower the churn rate and help expand their subscriber base. Streaming titles can also be increased and improved if the company decides to partner up with these other multichannel providers. Based on research carried out in researching about Netflix it is being understood that Netflix is in partnership with multiple other companies or television providers. Due to all of these partnerships being formed the members or frequent customers are now being able to enjoy the benefits of watching these TV episodes, shows and also movies which are made possible to be streamed to their computers and televisions via the use of Netflix ready devices. In the case of Netflix partnering up with TV provider STARZ, for example, it is obvious that Netflix formed the partnership with STARZ entertainment LLC a movie service provider to make movies from STARZ play available for instant streaming at Netflix ( Netflix Inc 2013). If Netflix continues to work well with these providers the partnerships would be a good relationship which would be beneficial to both

There are new opportunities for the industry. With the advancement of technology many companies can take advantage of the Internet. Currently Netflix expects to spend $7 million-$14 million this year on its Internet Video-On-Demand offering, which it will launch during 2005. Along with opening more distribution centers, this will cut down on delivery costs and time. They expect Internet VOD to have little