Disadvantages Of Digital Marketing

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms.

Currently, the business world is rapidly changing due to technology advancement. Every company needs to catch up to the latest trends to be able to survive in the industry (Olsen, 2005). Turning into the digital age, online marketing like social media are now being used in most organizations. It is a good opportunity for companies to apply digital marketing to their marketing activities since it is much cheaper and affordable than the traditional marketing methods. Moreover, online media will enable marketing team to get customers’ feedback about their products and services in real time and improve what negatively affects their company (Irwin, 2011).

Digital media is more than a new form of communication, it is an entirely different world of social interaction. The internet allows an instant, direct and interactive experience between businesses and consumers that encourages much more consumer involvement than ever before. Marketers have seen a gradual decline in traditional advertisement methods, and have shifted to a more social media based marketing campaign. The fundamentals of marketing need to be updated to keep up with the fast-paced lives of consumers. Companies who are not taking advantage of this digital platform will most likely fail no matter how large

After the detailed investigation of the customers’ behavior, the marketing dynamic strategy is based on the social media platforms as the major promoter. The most essential resources include Facebook, Twitter, and Instagram. These platforms will serve as the basis for constant social media campaigns aimed to increase the exposure to new customers. Thus, the Internet resources will be used to deliver the information concerning discounts, specials, content, etc.

Recently, internet users growing rapidly and a big 89% of internet users that are aged between 18 to 29 years old are actively participating in social media activities. So this is main advantages for social media marketing compare traditional media marketing. A traditional media marketing only caters to a fixed audience, for instance regular magazine readers or TV viewers while social media marketing has potential to approach a very a big audience that unlimited in scope and reach. In a marketing, the big audience is very important because they have potential to be our customers. In addition, using social media marketing also convenient for introduce brands or our business to

Social media refers to the countless Internet-based sites and tools that facilitate and promote social interaction and networking through digitized means. Social media marketing has exploded during the past decade and includes sites such as Facebook, Twitter, MySpace, YouTube, and Bebo. Such websites connect people from every single city, country and continent on the globe. Each leverages the power of the Internet to facilitate social interaction and allow people to keep up to date with hundreds of friends, engage in conversations, share pictures, videos and music and reconnect with distant loved ones (Fredericks, 2012). Social media as a genre has the power to bridge distances and communication obstacles in a highly personalized and direct way.

Internet marketing is a channel that expands business-to-consumer interactions and allows firms to target special interest consumers. In this method, internet marketing can reach a target audience with websites, search ads, display ads, and email (Kotler & Keller, 2016). Designed properly, easy to use websites can attract consumers, share information, allow purchases, and encourage repeat visits (Kotler & Keller, 2016). Search ads, whether paid search or pay-per-click ads, and display or banner ads are enablers to gain consumer interest where consumers can click to be directly linked to websites or products (Kotler & Keller, 2016). Similarly, email marketing is an inexpensive method to target consumers. One advantage of online marketing is that firms can tailor the message to engage consumers with special interest (Kotler & Keller, 2016). However, consumers can ignore search ads or display banners, which is a disadvantage to the online format.

Online marketing will make it easier for customers to carry out their daily transactions without necessarily going to the banking halls. Most customers find it cumbersome and time-consuming to do transactions employing paper work. As an alternative to walking into a nearby branch office and taking time to open an account in the course of banking

Building on the opportunities presented by the Internet, it is essential to devise a robust business strategy, as this will make sure the business remains focused and its marketing activities are aligned with the company’s business goals, as well as ensuring that it is aimed at the appropriate target market. In the process of preparing the digital marketing strategy, it was necessary to conduct considerable research regarding the business in order to identify and create an optimal strategy.

Notwithstanding it simplified the process of marketing to some extend, online channel is never easy to manage. Instead, it includes multiple formats of communication aiming at variety of target customers, such as banner ads appearing on web sites, personalized e-mails sent by organization marketers and so forth (Palmer& Koenig-Lewis, 2009). Consistent with this media revolution, in recent years, social media, which further decrease the cost of communication for companies tremendously, has become a major hit in marketing and media field (Palmer & Koenig-Lewis, 2009).

Figuring out how to market your business online is an ongoing challenge these days. The landscape of the Internet seems to change on an almost daily basis. One thing is certain, though, social media has brought forth some influencers in nearly every industry and the impact they have on marketing is measurable.

Marketing is shifting from mass communication to individual, one to one interaction with the integration of various digital technologies like SMAC. Also the marketing strategy is shifting from product push to customer pull strategy. Digital marketing is picking up fast and intense market research is being resorted to by companies on their products to understand customers’ preferences and sentiments before targeting/positioning their products and services. Companies have started having their webpage in various social media platforms and are advertising via social media to reach a wider segment of customers. Content management has become a crucial aspect in social media marketing as it is the content which delivers the right message to the

It’s obvious that in today’s world, an online presence (website and/or blog) and social media are essential elements of any marketing strategy. It’s how you get noticed by the most people in today’s hi-tech world.

Digital marketing involves the use of digital technologies to market services or products through the internet and social platforms. It provides many opportunities, allowing marketers to expose their brands to a much wider range of people as everyone uses technology. Statistically speaking “the number of users including people aged 55+ has increased by nearly 80%” (Charjan, 2017). Not only is digital marketing the future, it is an ideal form of communication to gain many consumers. If companies do not keep pace with digital marketing, they are in risk of going bankrupt and losing consumers. In this case, the well-known confectionary brand Darrell Lea has “gone bust after 85 years in business, putting more than 700 jobs under threat” (Speedy, 2012), due to constant negative profits and lack of digital marketing which has had a major impact on their company.