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Disadvantages Of Guerrilla Marketing

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Introduction:

“Do not assume that conventional is correct. Do not fade into the crowd. Push the boundaries. Ask the questions. Take a risk. Never hold back.- Guerrilla Marketing.”

You are walking down the street. What you see is pictures and messages on the side of buildings, in windows, on buses, on telephone boxes and on leaflets handed out to you. You see them when you buy your dinner. You see them when you look at your mobile. You see them all the time, though do you take the time to consider if any of it is relevant to you? No.

This is over-communication. This is also just the way it is today.
Advertising is presented to us at every minute of every day, though we do not realise it simply because we are immune to it. We know that the new brand is …show more content…

McDonald’s is the world’s largest fast-food chain, serving nearly 47million customers daily with over 31000 restaurants worldwide. American children see over 253 advertisements of it over a year, with that being spent of course on a lot of creative advertisements.
Also, the Sony Ericsson campaign that took place in U.S, where 60 trained actors and actresses stood at the tourist attractions of New York City, behaving as if they were actual tourists and asked the unsuspecting passer-by’s to take their pictures from their ‘Sony Ericsson’ phone. This was a guerrilla marketing act put up by the company to launch its new phone in the market, taking the world of guerrilla with on a whole new level.
But when large companies use guerrilla marketing technology, in any way diminishes the concept. The reason for this is that most of these companies have large budgets and well established brands. The risks of large companies using guerrilla marketing is also higher than small businesses, because every wrong action can ultimately lead to a public relations nightmare that can ruin their

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