Advantages And Disadvantage Of Having A Star Athletics Website

This case study explores different marketing techniques utilized by Prince sports. Research is conducted by utilizing marketing concepts retrieved from various publications as well as Prince sports website. Evolution in technology, joint ventures and adoption of different marketing techniques proved to be successful for Prince sports. There was an evolution of marketing all together at the height of Prince sports success with the introduction and adoption of social media in the marketplace. Prince sports ability to adapt and make changes based on consumer feedback

Having a website allows your network to benefit from an online presence and educate customers to its business.

Mark W. Shaefer is a successful businessman that built his company while spending zero dollars on marketing. “I built my entire business without spending a dime on advertising or marketing in three and half years. All of my business has come from my blog, Twitter, and LinkedIn.” (Bell 34) By using the platforms that many individuals visit on a daily basis, free business exposure is created. “Social media is rapidly replacing traditional media as a source to which consumers turn for information about products and brands.” (Brison 309) Much like in the past, consumers want to learn about a product before purchasing it.

Advantages of using the social media aspect can attract the attention needed to promote a product or service intended or drive traffic to the intended website of services. This type of channel has the ability to bring people together from all over the world as well as allows each person to express their own opinions and ideas, providing well-needed feedback. Disadvantages of this method when not used properly or failed to promote the communication effectively can cause a permanent damage to the company’s reputation; as this mistake is seen in front of hundreds or thousands of people who also have direct and easy access of spreading their messages online. This way of communicating can also be more time consuming as someone has to be constantly checking in to make comments, answer questions, and reply to feedback.

There are many ways to empower audiences to engage with brands, especially with social media; one way is user-generated content. Consumers, particularly Millennials, like to see themselves in marketing. A recent

The technology has made moving effects on the traditional marketing activities. Marketing of social media presents an online service, apps that engage in a building of relations among people by providing platforms where people of similar interests share activities, posting content, real-life, or links.

Nowadays, playing e-sports games is becoming a trend. No matter man or woman and no matter young or old, the topic of the e-sports games is often heard. The picture is more stereo, and the effect is more realistic. So many people like to experience that sensation of stimulus. And with the emergence of e-sports majors, more persons take it as their jobs. That increases the hot of the game. For example, there are 100 million active players in the month in the League of Legend. What a big number! But Defense of the Ancients is more popular. Nine hundred thousand players are online at the same time everyday. Not only are computer games, mobile games are becoming popular. Arena of Valor has 50 million players in the China within two years. It’s so shocked.

However, it brings benefits as gives more opportunities for advertisement campaigns that are not demanding but cost-effective. Through social media the company can get to know its customers better.

Nike is a multimedia company across the world, known for providing footwear products, sports equipment and lines of apparel that creates the existing brand. Over the years, with the rapid expansion of technology that has led to an advanced world we are living in now, creation of computers and social websites is what have allowed many firms to benefit in variety of ways. Firms can achieve attracting wide range of consumers, this is because of the wide spread of the internet that lead business into operating much effectively and efficiently. Hence leading to advertising through social media becoming less costly. Many firms including Nike has enabled to reach a wide range of customers through most effective social channels like

The world with advanced technology and powerful social media has given rise to a new career that people haven’t yet familiar themselves with. “Influencer” is an individual with the power to affect purchase decision of other people because of their perceived beauty, style, fashion, and knowledge. Platforms such as instagram gained its power in just a few years and creating a new marketing genre that brands has

One of the pros of social media marketing , it makes an improvement in the customer services level is the fact that customers are able to address their issues immediately and in most of the cases, they receive feedback from the companies within hours or even minutes in some cases which help in solving customers issues quickly so social media offered marketers with a tool to better target their consumers more efficiently which is one of the best cons of social media marketing.

One advantages of transactional websites is that you don’t need to go down to the shop you want to get the product, this saves you time as you can order online while sitting at home and the product will be delivered to you at home

In what ways can the company benefit from a Web site? What functions should it perform for the company (i.e., marketing, sales, customer support, internal communications, etc.)?

Social media and micro-blogging are used by the company to position them in the market (Chu, Girdhar, & Sood, 2013). by doing this they reach the target market on a large scale. Utilizing Facebook and other social sites to encourage consumers to share their experienences

Another beneficial aspect of having a website is it helps your business save more money. A website can help a business with money from different angles. People automatically think that having a website could be costly, well not necessarily it depends on how you utilize the tools given. Websites will be there all the time and is free to access, versus having a