Disadvantages Of Maggi

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Part A - Consulting

2)
Guesstimate the number of servings of Maggi that are consumed in India in a day. (Prior to the lead/MSG fiasco)
India’s population is 1.25 billion
30% of the people below poverty line cannot afford Maggi
People who can afford having Maggi =70% of 1.25billion = 0.875 billion
Let us divide the population in the age groups of 0-10 , 11-25, 26-40,40-50,50+
People and Children in the age group of 50+ and 0-10 don’t consume significant amount of Maggi. Hence, they are ignored.
Now no. of people in the following groups:
11-2530% of 0.875 billion = 0.26 billion
26-4030% of 0.875 billion = 0.26 billion
40-5010% of 0.875 billion = 0.087 billion
People in the age group of 11-25 consume more than 1 packet per day. Let’s assume it to be 1.2. People in the age group of 26-40 consume 1 packet per day.
People in the age group of 40-50 consume less than 1 packet per day. Let’s assume it to be 0.8.
Total number of Maggi Consumed in a day in India = 0.26*1.2 + 0.26*1+0.087*.8 = 0.64billion.

India’s population is 1.25 billion
The percentage of people living in urban areas is 30% of 1.25 billion = 0.3*1.25 =0.375 billion
Urban Population can be split into lower (30% /0.1125 billion ),
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