Disadvantages Of Mass Media

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

There are a variety of media outlets and they are continually multiplying. The increase in media has allowed several media outlets to play big roles in society. This has caused more people to rely mainly on media for “news” Although Media conveys a substantial amount of information to many societies, not everything is entirely true. Margaret Atwood discussed this subject in her novel The Handmaid’s Tale. This is an important issue that is relevant to many civilizations today. Media outlets know how to influence their viewers, whether the information they broadcast is true or a sham.

Mass media Mass media is the way of communication to provide the information and technology and news, mass media means technology it is reached in form of audio and video and also in the hard copy the most common way the newspaper, magazines, radio, internet, and television now a days the internet is the most powerful way of the mass media communication it is providing now a day social news and politically but we know well newspaper is also most of the way to provide the information to every person because more than person live village so some of the villages don't have internet connection so there is only newspaper is the way of mass media So the mass media have important role in every field but we are discussing here mass media roll in health care and higher education these two field are very important for every human now a days we are growing very fast like that more European country and American country has developed his country people well educated and well smart for every work but we should know that how they developed they were before 50 years same in position compare to Asian and African country so the main role was for awareness the every people of mass media nowadays in our life mass media always play good role because it always take the minimum time for providing information to each other Smartwatch, radio, a mobile phone such as like that Samsung and apple cell phone and news website —contribute to the way of the media in daily life. in now days we are seeing

mid-twentieth century marked and evolution in the field of communication. It was an era when televisions were introduced. They formed a major source of entertainment, news and advertising. Advancements have been made in the field of communication and have resulted to varying and significant changes that have brought magnificent impacts that are witnessed today. Mass media and communication entails diversified media technologies. The technologies are purposed to reach large audience who are the mass. There are various types of technologies through which communication takes place. There are those technologies that transmit their information electronically such as radio, recorded music, film, and television. There is also the print media which involves the use of objects such as newspaper, book, comics and pamphlet to communicate. The other type of media is the outdoor media; such media comprises of the billboards, placards, and signs. In the cases of the public speaking and events, they are also termed as social media. In the recent years, the new digital technologies have caused significant changes in information communication and distribution. The digital media is the most current form of social media; it comprises the internet and the mobile mass communication. The internet media consist of services such as email, websites, and blogs, and there are also television and radio internet-based services. There are also many mass media outlets that have a presence on the web. For

We are living in information age, where quick access to all types of information is a way of life. People around the relay on media, for information related to politics, culture, sports, technology, economy and various other factors. Although media is applauded for its role in transforming our life by providing relevant and accurate information, there is increasing exasperation about current media practices. Many people believe that current media practices are not aligned with the objective of providing correct information to public. In doing so, media portrays a picture that is favorable to its own objective and may contradict the reality; consequently these practices are termed

Today’s society demands that the media plays an active part. With the invention of the smart phone and internet, people have ready access to

After Independence, we used to have Doordarshan and All India Radio as source of news along with some independent newspapers. There were foreign broadcasters too but its reach was very limited to common masses. Most of these instruments were considered as instruments of either ideology or political party and there was no independent source of information. The censorship of media during emergency era shows that how a dictatorial government can be afraid of this forth estate and can go to any extent to curb its freedom. The era of economic reforms post 1991 saw the boost of both private print as well as audio-visual media.

There are two major perspectives on what role the media occupies in the current political landscape: Pluralist and Marxist. Those who support the pluralist perspective see the media as performing two essential tasks, “(1) it informs the public and (2) it acts as a watchdog on those in power” (Edkins, and Zehfuss 157). The second perspective on the media, the Marxist perspective, takes the following view, “For Marxists, the ruling class uses the media as a tool of persuasion: they try and convince everyone that the hierarchical structure of society is serving everyone’s interests, not just their own” (Edkins, and Zehfuss 158). The unifying trait of these perspectives is the belief that media is influential in the formation of public

Justice J.N. Ray, the Chairman of Press Council of India also said recently that the media activities in the country is deviating from values and compromising with the market forces. Generally speaking, media is the mirror of the society. It should reflect the problems and needs of the society. Social commitment is giving path to commercial concerns now-a-days. Globalisation and modernisation are the straw that broke the camel’s back. The primary place of news is losing. Advertisement and entertainment come to that place.

The Chomsky-Herman propaganda model, at its core, asserts that “elite media determine what topics, issues and events are to be considered ‘newsworthy’ by lower-tier media… in order to serve the interests of dominant, elite groups [in society]” (Klaehn 2005, p. 2). Most assertions of this theory are relevant for today’s mediascape, though by and large the propaganda model holds a prejudiced view of media ownership and conglomerates at the helm of power. The media industry is undergoing vast changes, with its reach and influence prominent on levels never before seen. Due to the fluidity of the media

The origins of mass media begin in the 1920’s, mass media was generally confined to print media until the post-Second World War. After World War 2 the use of radio, television and video was introduced to the widespread public, which led to the expansion of mass media. What is the purpose of mass media? It introduces an individual to advertising, journalism and broadcasting through various sources. Through the exposure it gives, individuals are shown images and messages to identify and analyze. What is the role mass media plays? It is communication through various sources that reaches a large audience. The level of media saturation today has not always existed and can have a lot larger affect today than it did 50 years ago. Why is mass media important? It has a large influence on the masses of people. It is especially dangerous because a majority of people believe everything they see on the internet and television as true. People are

Media is mass communication regarded collectively, whether it is from broadcasting, publishing, or the Internet. Society, in general, uses these types of media  to shape beliefs that benefit them. Whether it is from coverage of the NFL protests, Muslim stereotypes or small national news, they all come up with different perspectives that enforce different ideas.

Zee Telefilms (IA 8185/2003 in Suit No. 1543/2003 dated 24.1.2005) aptly describe the state of affairs of today’s media. He says that journalism and ethics stand apart. While journalists are distinctive facilitators for the democratic process to function without hindrance the media has to follow the virtues of ‘accuracy, honesty, truth, objectivity, fairness, balanced reporting, respect or autonomy of ordinary people’. These are all part of the democratic process. But practical considerations, namely, pursuit of successful career, promotion to be obtained, compulsion of meeting deadlines and satisfying Media Managers by meeting growth targets, are recognized as factors for the ‘temptation to print trivial stories salaciously presented’. In the temptation to sell stories, what is presented is what ‘public is interested in’ rather than ‘what is in public interest’.

The media is responsible for covering facts and news received from all over the world. However, the content spread by the media can be a source of annoying unnecessary hatred or violence to its viewers. In today’s journalism, hate speech is a major moral duty that needs to be addressed. A media station may consider itself as doing its work of relaying news but at the same time, it becomes a source that spreads negative information that may have a negative influence in the society. “The media has a huge impact on society in shaping the public opinion of the masses. They can form or modify the public opinion in different ways depending of what is the objective (Mughal)”. “To some extent, media is responsible for generating negative feelings among those exposed to it (Oak)”. “Mass media does affect the way in which masses think and act. It influences their behavior both positively and negatively (Oak)”. “With the intent of stressing their point or for grabbing greater attention from the masses, media hypes or exaggerates things to a certain degree (Oak)”.

India is a democratic country with media playing an essential role in spreading information through media channels. People in the country are completely dependent on media either through news press medium or through online news. This is the reason why media as a fourth estate in India is a powerful medium but definitely does not provide validity of information because news is now prepared simply to enhance viewership.