Disadvantages Of Online Marketing

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Things such as, branding, customer engagement, publicity, feedback mechanism, and reputation management are example of Facebook helping businesses. Finally, Facebook has created a new revolutionary form of communication. Facebook has provided users the ability to communicate with family members and friends all over the world. Individuals who are unable to leave the house due to a disability or environmental factors find Facebook a way to deal with this isolation.

Television, radio, internet, and social media commercials attract customers by making them aware of the products, services or brands available by a particular company. Companies when they advertise are trying to convince customers to use their products by using pathos, ethos, and logos. Social media advertising is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. After carefully studying the Facebook advertisement, I have come to the conclusion that Facebook would be the best company to help me obtain the advertising needed to promote my AV business, since Facebook is currently the social network King. Advertising on Facebook helps you find new customers and build lasting relationships with them. Facebook uses pathos, ethos and logic by explaining how liking various Facebook pages you will receive updates from them, keeping you more connected to the things you want. Facebook remains the most reliable source to get information spread to people quickly, and the Facebook logo is everywhere you go.

As of March, 2013, Facebook has a reported 1.13 billion users each month, and each day up to 665 million people log on to Facebook (AP, 2012). And according to attorney Brian Socolow, with Loeb & Loeb, seventy-two percent of online users are part of "…at least one social network"; and the "most credible source" for details about a particular brand or item on a social networking site doesn't come from the marketing people, it comes from "other consumers" (Socolow, 2011). This paper delves into the most popular social media site, Facebook, to explain why consumers are helping marketers promote products and serves, and answer questions about the impact of social media in terms of legal and marketing aspects.

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

Social media networks especially Facebook has been playing significant role in online marketing and emerged as a source of advertising any business. Facebook acquires over 978 million users globally with US topping the chart with over 159 million users. US register nearly 90% of real estate agents using Facebook for marketing their business.

Facebook has a specific page of helping the customer to refine your advertising to reach the people who matter most to your business. This indicates that most of advertisement appears on Facebook are well refined based on user’s trait.

Facebook, along with other internet based companies have revolutionized the manner in which companies market to specific demographics. The internet is ubiquitous in nature. It is literally everywhere at once. This provides very unique opportunities in regards to marketing directly to internet users. First, internet adoption rates are increasing every year. More individuals are now accessing the internet which creates opportunities to reach more consumers each year. Below is chart 1,

Every day, there are over 900 million visits to Facebook. This presents a unique opportunity for businesses looking to attract new business. Unfortunately, advertising to 900 million people is neither helpful nor effective. Instead, it is important to focus on only a small portion of that number.

Observation of Advertising on Facebook.................................................................... 48 Observation of Sales and promotion on Facebook....................................................... 49 Observation of Events & experiences on Facebook ..................................................... 49 Observation of PR and publicity on Facebook ............................................................. 50 Observation of Personal selling on

Commercials attract customers by making them aware of the products, services or brands available by a particular company. Advertisements are trying to convince customers to use their products. Advertisements accomplish this by using pathos, ethos, and logos. Social media advertising is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. After carefully studying the Facebook advertisement, I have come to the conclusion that Facebook would be the best company to help me obtain the advertising needed to promote my AV business, since Facebook is currently the social network King. Advertising on Facebook helps you find new customers and build lasting relationships with them. Facebook uses pathos, ethos and logic by explaining how liking various Facebook pages you will receive updates from them keeping you more connected to the things you want. Facebook is the most reliable source to get information spread to people quickly, and Facebook logo is everywhere you go.

Ask your audience how they use Facebook. This is key to creating an optimal marketing persona and social media persona. If you’re using Facebook for your marketing efforts, you want to ensure that your efforts are

Recently, many people indulge in online marketing and more especially, Facebook marketing. While it sounds straightforward and very simple to understand the advertising segments, there are many other things to avoid when marketing your business content on Facebook.

At this stage in the Web 2.0 evolution, the most important social media site for marketing is Facebook. This particular site is a more professional and better respected social media site than MySpace although there are a number of similarities between the two. However, there are several different

Business is promoted or enhanced using fb.Advertisements that shows the name of the firm,their products,price and offers,address etc., is posted in fb.People nowadays prefer online shopping more than direct shopping.FB facilitates their needs.It minimizes time spent for shopping,also provides offers at good rate.