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Disadvantages Of Qualitative Research Methodology

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Research Methodology

Assignment topic: What you can and can’t do with qualitative research? Discuss the advantages and disadvantages of qualitative research.

Assignment Submitted by : Shahid Manjur Rahman
G2013BAMA50
5TH SEMESTER

Research: Research is a process through which systematic investigation is done in order to acquire new facts , information and end up with new conclusions. We can classify research as qualitative research and quantitative research.
Qualitative research: Qualitative research is a very subjective form of research which has different methods of collecting data, which specially focuses on having in-depth interviews of individuals and targeted groups. According to the well known researchers Denzin …show more content…

Because qualitative research is conversational , it is important for data collectors to maintain clear boundaries between what they are told by participants and what they convey to the participants. Keeping a proper record of so is problematic for the researcher . Consequently the data may get manipulated.

Advantages of qualitative research:
1. Through qualitative research a researcher can seek to explore phenomena in depth and detail.
2. In qualitative research more flexible instruments are used. It has an iterative style of eliciting and categorizing responses to questions.
3. With the help of qualitative research one can describe variations, relationships, individual experiences among groups and describe group norms.
4. As the set of questions can be open ended we can have a more comprehensive study about the subject. Interviews are not limited to particular questions and can be redirected or guided by researchers in real time.
5. Some aspects of the study are flexible.
6. The issues and subjects covered can be evaluated in depth and in detail.
7. The data in qualitative research are more convincing , compelling and powerful as compared to the data gathered through quantitative research as the data of qualitative depends on human experience

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