Disadvantages Of Social Media

1242 Words5 Pages
Social media channels, such as Facebook, have become a primary method of communication between individuals and companies, but are not always the most effective. Social media channels are examples of controlled media. Controlled media includes the ability to select the exact words and images that get sent. However, there is a possible disadvantage of a lack of credibility because the receivers are aware the business is controlling the message. Controlled media is also costly, especially when using advertising to send a message (Guth and Marsh).
However, corporations still use social media channels to communicate. According to the Pew Research Center, 74 percent of online adults use social media. Facebook is the most popular social medium
…show more content…
However, Facebook’s earned impressions may be unwelcome. Amid everyday conversations with friends, messages from a brand may be perceived as intrusive and out of place (Eunsun, Yeo, Yon, and Mikyoung).
Better social media channels than Facebook, such as Pinterest and Twitter, can reach more people by allowing them to be more creative. Also, Millennials, the second-to-largest generation, are more proactive on Pinterest and Twitter. Since its founding in 2006, Twitter’s popularity and use has skyrocketed. While Twitter’s demographic makeup consists primarily of women and 18- to 34-year olds, 35- to 49-year-olds come in second place. The service went from about 5 million users in 2008 to 75 million users in 2009. 80 percent of Twitter users work in information technology, professional services such as law and accounting, financial services, education, or in government.
The growth in users and activity on Twitter has led to companies creating tens of thousands of applications to be used with Twitter. Some examples include Twellow, which provides a phonebook of Twitter users, and Twitterfall, which finds keywords and hashtags and provides an up-to-date display of what’s being tweeted about them. Tweets can include links to websites that provide additional information. Leaders often use

More about Disadvantages Of Social Media

Get Access